323MAE Professional Development: Electric Motorcycle Project Report

This report provides a comprehensive analysis of a project focused on launching an electric motorcycle in the UK market. It begins with an analysis of the external environment using the PESTLE framework, evaluating political, economic, social, technological, environmental, and legal factors. The report then delves into competitor analysis, identifying key players in the electric scooter/motorcycle market. Project planning is addressed through the creation of a Gantt chart outlining key activities and a risk matrix that assesses potential project risks and mitigation strategies. Furthermore, the report examines legal requirements, including sustainability, health and safety, intellectual property, and personnel considerations. Finally, it explores ethical principles expected of a professional engineer, illustrating their application within the context of the project. The project aims to launch a new line of electric motorcycles, with an emphasis on sustainability, ethical conduct, and adherence to UK business laws. The report provides a detailed overview of the project's scope, potential challenges, and strategies for success.

Running head: MANAGEMENT
Professional Development and project Planning
Name of the student
Name of the university
Author Note:

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Table of Contents
Analysis of the commercial and economic context using appropriate management techniques:
....................................................................................................................................................3
Project planning using appropriate management techniques:....................................................6
Appreciation of frameworks of relevant legal requirements and the need for high levels of
professionalism and ethical conduct:.........................................................................................9
References and Bibliography...................................................................................................12

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Analysis of the commercial and economic context using appropriate management
techniques:
1. Analysis of the external environment using the PESTLE framework in order to establish
the current and future factors that might impact this market. Comment on your key
findings and on the potential impacts.
The e-car industry in the globe has been constantly on the rise as the market for the e-
car industry has seen a boom with the invention of new technologies and the
formation of new models. The case study here presents the case where a UK
motorcycle manufacturer has plans to enter into the electric motorcycle market
through outsourcing and assembling the motorcycle in different kinds of overseas
facility. Before starting the business in UK, the company must conduct a proper and
efficient marketing analysis of the different factors of the market (Ramachandra
Halahali and Anantha 2016). The external analysis of the company can be completed
through the use of a PESTLE framework.
Political Approach- The political factors can define the level of government
interference in the economy and the impact of such an interference to the company.
The organization has planned to use the electric motor of the Chinese suppliers which
will lead to addition of extra tax as the motors will be imported again to an overseas
facility for assembly. This will incur a considerable import duty for the finished
product. The tax duty will be dependent on the policies of the government of each of
the country. However, the least intervention of the Chinese and UK government in
trade and less charges on shipments can be beneficial for the progress of the new
business.
Economic Approach- The cost of the electric motorcycle, the energy consumption of
the motorcycle, the taxes are all the combination of the resulting final cost. The

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company has to ensure the building up of new facilities and infrastructure to support
the motorcycle sales of the company. Development and construction of charging
stations are essential.
Social Approach- The social factors that will be involved in the marketing of the
following trends are the different habits of e-mobility and the growing needs among
the people with the passage of time. The passage of time will itself bring in new and
developed trends that can be important for business success.
Technological Approach- The technological advancement that has been achieved over
the years has resulted in the development of e-vehicles. The company can achieve
success in the UK through the launch of new motorcycles (Vidal 2020).
Environmental Approach- The environmental laws followed in United Kingdom is
quite strict and the laws takes every possible actions to reduce the emission from the
vehicles. The EU laws especially has changed the perspective of climate changes
steps taken up in UK.
Legal Approach- The legal guidelines are an important part of the system and they
must be followed to ensure a smooth business process. The legal standards of UK
regarding the sale of the E-motorcycles must be maintained.
The business thus must have a proper idea of the external and internal marketing
status of United Kingdom business laws and other policies. The development of the
autonomous systems is surely a boon for the organizations. However, the switch to
the new system must be completed properly to ensure success.

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2. A review of the key competitor companies that are already competing in the electric
scooter/motorcycle market (e.g. company size, product range, capabilities, locations etc.
There are a large number of key scooter/electricity motorcycle companies across the
globe that have been fighting to gain superiority. Some of the major competitors
companies of the world includes the likes of;
Company
Name
Compan
y Size
Product Range Capabilities
of Products
Locations of
the company
Zero
Motorcycles
Medium
Sized
company
Different electric products
that range from commercial
vehicles to spare parts like
Zero S, Zero Z force
The
products
offered by
the
company
has high
range
capabilities
USA
headquarters
(California)
English
Electric
Motor
Company
Small
Sized
Company
Different motorcycles
especially customized ones
(englishelectricmotorco.com
2020)
The
products
offered by
the
company
has high
range
capabilities
United
Kingdom
(Suffolk
Headquarters)
Hesketh Large The different product ranges The United

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Motorcycles
UK
Sized
Company
include the likes of Hesketh
Zero X, Hesketh Zero MX
as well as Hesketh Zero DS
(heskethmotorcycles.co.uk
2020)
products
offered by
the
company
has high
range
capabilities
Kingdom
(Redhill)
All the above mentioned competitors of the company have established themselves in
market and will be the key competitor for the company in the United Kingdom Electric
vehicles market (bikez.com 2020). The competitive analysis will thus help analyse the
situation in the market and accordingly apply the best strategies to counter them in a
proper manner.
Project planning using appropriate management techniques:
3. A Gantt chart showing the key activities necessary for the development of a new electric
scooter/motorcycle design, showing the key phases and review points.
Task Name Duration Start Finish
Project Electric
Motorcycles 90 days Tue 14-04-20 Mon 17-08-20
Selection of the new
planning for development
of new motorcycles
20 days Tue 14-04-20 Mon 11-05-20
Arrangement of meeting 25 days Tue 12-05-20 Mon 15-06-20
Selection on the
development of planning,
selection of stakeholders,
selection of strategy in
meeting
30 days Tue 16-06-20 Mon 27-07-20
Selection of funding and 12 days Tue 16-06-20 Wed 01-07-20

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other infrastructural
development
Selection of suppliers 4 days Tue 28-07-20 Fri 31-07-20
Selection of wholesalers 5 days Mon 03-08-20 Fri 07-08-20
Completing the deal 5 days Mon 10-08-20 Fri 14-08-20
Starting the total process 1 day Mon 17-08-20 Mon 17-08-20
Table No 1: Timeline Table
Source: (As created by the author)
Figure No 1: Gantt Chart
Source: (As created by the author)
4. A risk matrix showing the potential risks that could impact the completion of the project
and a review of possible contingency / mitigating actions.

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Risk Cause Probability Mitigating actions
Brexit can have an
impact
Brexit will certainly
have an impact on
the economy of UK
as well as the
change in the trade
norms and policies
can lead to serious
issues
High Risk The proper study of
the different laws of
Brexit along with
the integration of
the different trade
norms can help
avoid such policies
Outsourcing of
Parts
The outsourcing of
different parts of the
motorcycle will lead
to different issues as
the availability of
the parts and the
changes in the trade
norms can be
problem for the
organization
High Risk The maintenance of
a proper supply
chain is important

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Funding The absence of a
misbalanced
funding due to the
economic recession
after Brexit can be a
problem
Medium Risk The presence of a
strong stakeholder
an ensure the
success of the
organization
Other risks Other risks involve
the likes of
infrastructural
problems, sales and
marketing issues
Medium risks The government of
UK supports the
cause of e-vehicles
and is thus building
the different needed
infrastructure to
support the
development of the
new form of
transport
Appreciation of frameworks of relevant legal requirements and the need for high levels
of professionalism and ethical conduct:
5. A review of the project scope and the proposal to manufacture and assemble overseas for
potential issues associated with;
o Sustainability o Health and safety
o Intellectual property o Personnel
The new project of launching new motorcycles in the United Kingdom is really a

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proper and effective project that can help in the success of the management in a
proper and efficient manner. The growth of the demand for electric vehicles and
electric motorcycles is quite important for success. The project will surely have a
large scope given the importance of the e-motorcycles in the present day. Some of the
potential issues that will provide a clear challenge to the organization will include;
Sustainability- The sustainability of the organization will depend on the success of the
e-motorcycles in UK. The better the technology of the motorcycles, the better will be
the chances of sustainable future of the organizations.
Health and Safety- The health and safety of the workers must be taken care off by the
management of the organization in order to ensure safety and sustainability in the
coming days.
Intellectual Property- The intellectual property rights of the products must be obtained
and secured by the parent company in order to ensure the holding rights of the
individuals.
Personnel- The personnel of the organization must be trained and provided the best
possible infrastructure and technology to produce and deliver the best possible
motorcycles for the UK market.
6. An explanation of the ethical principles expected of a professional engineer and a
discussion of how these principles might be demonstrated in this type of project (with
examples).
Some of the major ethical principles that are followed and are expected to be followed
by a professional engineer are as follows;
 The professional engineers have the duty to learn the duties of the engineers

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and use them wisely and faithfully as required by the skills of the management
process.
 The engineers have the responsibility to perform their tasks and other kinds of
services only in some special areas that can ensure the current levels of
competence (Potamskaya Evstifeeva and Filippchenkova 2019)
 Identification and proper evaluation of the different kinds of the risks
 Staying honest and alert during the work
 Avoiding any forms of disintegrity like involving in bribery and other cases of
dishonesty
 Making ultimate use of the available resources, though it may be limited in
numbers

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References and Bibliography
ABOUT | UK's Premier Dealer Of Electric Motorcycles, Scooters And Mopeds (2020)
available from <http://www.englishelectricmotorco.com/about-the-uks-all-electric-
motorcycle-dealer/> [14 April 2020]
Farhan, M. and Tech, C.E.B., 2016. Marketing of Electric Cars.
Hesketh Electric Motorcycles And Sccoters (2020) available from
<https://bikez.com/electric/hesketh.php> [14 April 2020]
heskethmotorcycles.co.uk (2020) [online] available from
<https://www.heskethmotorcycles.co.uk/> [14 April 2020]
McGinn, R., 2018. The ethical engineer: Contemporary concepts and cases. Princeton
University Press.
Potamskaya, V.P., Evstifeeva, E.A. and Filippchenkova, S.I., 2019. Personal and ethical
components of the engineer in the 21st century. In SHS Web of Conferences (Vol. 69, p.
00088). EDP Sciences.
Ramachandra, P., Halahali, M. and Anantha, P., 2016. Technology Evaluation for Two
Wheeler Based Personal Mobility in Emerging Markets beyond 2020 (No. 2016-32-0074).
SAE Technical Paper.
Vidal, J. (2020) EU Car Pollution Laws Have Improved UK's Air Quality, Say
Carmakers [online] available from
<https://www.theguardian.com/environment/2015/sep/04/eu-car-pollution-laws-have-
improved-uks-air-quality-say-carmakers> [14 April 2020]
Zero Motorcycles (Europe) || About The Company (2020) available from
<https://www.zeromotorcycles.com/en-gb/about-us> [14 April 2020]