Electric Vehicles in Europe: Business Environment Analysis Report

This report examines the global business environment, focusing on the electric vehicle (EV) market in Europe, with a case study on Volvo. It analyzes the forces shaping the business environment, including technological advancements, environmental concerns, globalization, and financial markets. The report details changes in the automotive industry, such as the shift from fuel-powered cars to EVs, and the pursuit of competitive advantages through technological innovation and strategic market positioning. Furthermore, it explores new and emerging business opportunities in EV manufacturing, including battery technology, consumer behavior, government incentives, and technological advancements. The report highlights the importance of adapting to changing consumer preferences and the role of government policies and technological innovation in driving the growth of the EV market. The report concludes that companies must continue to innovate and adapt to maintain a competitive edge in the evolving automotive landscape.

Electric vehicles in Europe

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
a) Forces that help in shaping business environment and various changes that help in
achieving competitive advantage ...............................................................................................3
b)New and emerging business opportunities that help in manufacturing electric vehicle..........6
CONCLUSION ..............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global business environment refers to the term that emphasize on doing business in
various countries and is affected by external and internal factors of environment that influence
decision making of the company.
Present study emphasized on Volvo company. It is Swedish multinational company that
carried out core activities of production, distribution and sales of truck, buses and equipment that
are used in construction.
Report will include major forces that shaping in business environment and the changes
that occurred in manufacturing industry in the last few years (Casals and et. al., 2016). It also
include changes that have been done in electric cars that help in gaining competitive advantage .
Furthermore, it emphasize on new and emerging business opportunities in automotive industry.
MAIN BODY
a) Forces that help in shaping business environment and various changes that help in achieving
competitive advantage
Forces that help in changing business environment such as changes in technology that
help in inventing something new in product. As Volvo is making electric cars nowadays that help
in saving energy for the future. It is diversifying its product from fuel cars to electric motor cars
that do not pollute environment. Technology is one of the major force that shape environment for
the future. There are environmental forces also that help in driving different perspective for
manufacturing industry in auto mobile sector. Globalization is other force that help in changing
business environment as providing different new concepts and principles that will be applicable
by Volvo in manufacturing cars. These forces help in providing some different product to
consumers that involve different perspective for business. Through this changing technology it
started in making powertrain portfolio. It is also using conventional hybrid material in
manufacturing cars that provide effective use of resources. Volvo is becoming a major brand in
selling electric vehicles and gaining larger share in the marketplace (Christie and et. al., 2016).
Financial market also provide a boost competitive advantage that help in future growth for
business. As Volvo's financial condition is good that help in shaping business environment for
the future. These forces plays an important role in the economy for bringing more opportunities
for business. Consumers are the king in market taking this into consideration it makes product

and help in satisfying their wants. Volvo is adopting electric technology more effectively than
other marketers . Henceforth, competitors also help in shaping business environment as they
create competition for bringing more opportunities for the future. This increases competition in
the market so companies are changing their business operations that help in increasing
productivity and business environment is transformed that bring effective in working operations
of manufacturing industry. Therefore, all these forces help in shaping business environment.
Automotive industry is changing at fast pace in the economy. New models have been
developed that create effectiveness in business. There is significant change in industry take place
that lead to provide many opportunities for business. Earlier due to lack of technology there is
less transformation in industries. After globalization business operations get changed as
everything become automatic and that lead to provide more transformation into business. Now
the main target of manufacturing industry is to reduce pollution and providing vehicles that help
in saving fuel. Earlier people are not aware about environment that lead to create problem for
people. Equipment that are used in making vehicles are also not of good quality so they emit
more fuel in the air that is harmful for public (Simon, Ziemann and Weil, 2015). Because of this
problem industries decide to manufacture vehicles that do not affect environment. Then it decide
to make electric vehicles that do not influence environment and hence mostly preferred by
consumers that help in saving fuel money that is costlier as compared to electric vehicles. Volvo
is changing its operation and start manufacturing electric vehicles that maintain ecological
balance in the country. As now a day's government is also investing in electric vehicles that help
in bringing mobility in operations while manufacturing vehicles. Installed music system are
available in vehicles that provide different perspective to consumers and facilitate many things to
them. From 2005 to 2010 there is growth in using electric vehicles by people in the country.
There are significant changes that have been made in automotive sector after technological
changes and providing different segments in the country. It is necessary for bringing changes in
business that help in achieving growth. After implementation of various perspective that lead on
emphasizing various changes in industry that bring effectiveness in doing business.
Other changes that lead to bring transformation in Volvo include change in structure that
provide various perspective in business. Organizational change is the most common that
emphasize on creating different segment in business. Changes in policies and procedures will
change working environment of doing business. There are several changes that emphasize in

providing various perspective and lead to bring transformation in the company that lead to
provide in enhancing business operations. Other than internal changes external changes can be
made in Volvo related to marketing strategies that is adopted for doing marketing of vehicles in
the marketplace by the company. Changing in designing of vehicle that provide different product
to consumers and transformation is frequently to enhance production of vehicle in the company
(Vassileva and Campillo, 2017). Different strategies that is involved in manufacturing product.
There are different transformation that lead to bring effectiveness in the company. In coming
years there may cars manufactured can have remote system as there is no driver required for
running that will help in saving time as location is already set into the functions in vehicles. This
facilitate people in travelling from one place to another without any problem . Changing in office
staff also lead to bring changes in the organization. It is important in analysing different
perspective e. It is mentioned in various perspective that help in providing different aspect in life.
there are various segments that lead to provide various changes in doing business. there are
different elements that can be changed in providing various industry expansion and help in
evaluating price of vehicles in the last few years based on that price is being decided in current
year.Through different process that is being provided changes will be done that help in
increasing sales of the company. Therefore, these are changes that lead to bring efficiency in the
company.
Drive towards the production of electric car manufacturing because this help in protecting
environment. Due to electric cars energy will be saved and environment will be protected from
unwanted pollution that affect health of people. For saving life of people it is necessary aspect so
that there is no loss to company (Biresselioglu, Kaplan and Yilmaz, 2018). As Volvo provide
facilities in its vehicles that facilitate in providing changes for the future course of action. As
there are changes that will be made in accepting that changes in business. Through electric
vehicle is provided in getting involved different aspect that provide changes in the organization.
These strategies that will be taken into consideration and evolving techniques for conducting
research for automotive industry it is important in providing different facilities that include
insurance, free service etc. to consumers. There are various segments that will be providing
services to consumers help in getting involved into activities that is beneficial in getting involved
into business. It is important that transformation in business bring effectiveness in gaining
knowledge related to different perspective in the future. Changing business scenario help in

gaining involved much in business perspective for the future. There are changes that create tough
competition in the market. Automotive industry provide different various perspective that gain
various transaction in providing changes in the company (Günther, Kannegiesser and Autenrieb,
2015). It is necessary for bringing changes as it will become useful in providing organization
concept. electric vehicles demand is more in coming years as fuel get exhausted completely that
create problem for the future.
b)New and emerging business opportunities that help in manufacturing electric vehicle
As stated in the case study that behaviour of consumer is changing depend on the needs
and wants. Company have to manufacture product based on their taste and preference that
provide different perspective to consumers. For manufacturing industry it is necessary in using
different raw materials for doing production in Volvo. In present scenario world is running fast it
will be lacking behind in different changes in getting involved various segments for expanding
market at global basis. There are many ways that help in emerging into market and provide
different opportunities for Volvo in the future. In gaining various perspective it is necessary in
building relation with consumers that help in getting more perspective for the future (Wu,
Inderbitzin and Bening, 2015). The speed of charging vehicle is 80% that require 20-30 minutes
that help in providing various forms and important in gaining full battery electric vehicle to
consumers that help in gaining different perspective for the future. as emerging changes and
bringing more opportunities help in getting involved. As due to emerging trends in business that
help in creating changes in business for getting success in the future. It is important that evolving
into markets help in analysing taste and preference of consumer. Another emerging trend that
emphasize in providing battery swapping facility in vehicles that help consumer in saving
money as battery will be swapped from other and enhancing more opportunities. Volvo is
providing changes in its operational activity as well as process of manufacturing product and in
supply chain management system.
Another emerging trends that help in providing small format cells in battery that is easily
adjustable in vehicles. It create problem for business in taking into account different segment that
will be providing various segments in business as it is important for the future course of action.
Electric vehicles are in high demand in the marketplace that plays an important role in carrying
out different perspective. This create different perspective in gaining changes in economy for the
future. Different segment will be involved in getting into different perspective that needed in the

company. Government is also investing in electric vehicles that provide internal factors in the
economy. Subsidies are provided that help in evolving into various changes that take place
through (Taefi, and et. al., 2016). Advancement in technology that create different aspect in the
company and bring more opportunities. There are large segments that help in providing various
different gadgets to them as it facilitate in getting involved into business for consuming effective
utilization of resources. There are various factors that also have impact on bringing out various
perspective and involving changes in the company. Large format cells are also using in
manufacturing various perspective for Volvo. It is leading brand in the market that emphasize on
providing different aspect that targeted into business as providing different perspective. It is
important to note that various perspective taken into consideration as involved various factors in
getting involved into business. Formulating new policies and procedures that emphasize in
emerging changes in the company.
Volvo is providing its services in the whole world that provide best services to
consumers. It plays an important role in getting into consideration and creating different changes
in business .There are various perspective in gaining into various part in business. It is important
that providing help in getting involved various segment for the future. There are different
channels that help in providing various segments that will be involved for the future course of
action. It is important in gaining different aspect that provide involvement of elements that help
in gaining changes that emphasize on business operations of the company .It is important to note
that electric vehicles will be taken into consideration for providing different elements as electric
vehicle is becoming popular that emphasize in getting involved into business. One of the most
important segment that help in providing different services that is involved with various aspect in
business (Nilsson and Nykvist, 2016). It is important that automotive industry have to be adjust
its services and help in satisfying needs and wants. It is important in providing various
perspective for the future that provide changes in business. Operational activity of business will
be enhanced that create more competition in the market and bring efficiency in supply chain
process of Volvo. Through effective utilization of resources wastage can be reduced that involve
different changes in business. As it is dealing in manufacturing vehicles that help in emphasizing
greatest approach for developing its policies and procedures that include various perspective. On
the other hand, Volvo is making its product by using advanced technology that help in providing
best quality vehicles to its consumers. By using effective supply chain management process

operational activity will be smoothly running and enhance in bringing more opportunities in the
future. Economic of scale is taken into consideration that create various changes that is occurred
in business different perspective for the future. It will be helpful that provide various segment in
more opportunities for getting involved more people in manufacturing process of vehicles. it is
important to note that enhancing different target people that help in increasing sales and
profitability of business. There are various business that enhance various perspective in
implementing changes in vehicles that provide transformation in business. Improvement in
infrastructure that help in evolving different perspective that will be evolved into business
segment and providing technological aspects in business. Through this it will be help in gaining
into consideration that provide different aspect in the future (The Global Environment: Definition
& Importance, 2019). Large scale deployment help in providing various sources that will be
helpful in manufacturing product in the company. It is important in developing infrastructure and
emerging different concept in the future. Therefore, it is important in getting involved into
business that provide ethical consideration and involved into various segment as providing
different aspect in business.
CONCLUSION
It can be analysed from the above study that electric vehicles are becoming popular in
coming years as it help in saving environment and bring effectiveness in operations of business.
It is important in protecting ecological balance otherwise it will have greater impact on human
lives. As in this study company is providing electric vehicles in coming years so that help in
managing balance between environment and business. In coming scenario fuels will get be
exhausted very soon so for preserving it for the future it is essential to provide electric vehicle to
consumer.

REFERENCES
Books and journals
Biresselioglu, M.E., Kaplan, M.D. and Yilmaz, B.K., 2018. Electric mobility in Europe: A
comprehensive review of motivators and barriers in decision making
processes. Transportation Research Part A: Policy and Practice. 109.pp.1-13.
Casals, L.C. and et. al., 2016. Sustainability analysis of the electric vehicle use in Europe for
CO2 emissions reduction. Journal of Cleaner Production.127.pp.425-437.
Christie, D. and et. al., 2016. Pioneering driverless electric vehicles in Europe: the city automated
transport system (CATS). Transportation research procedia.13.pp.30-39.
Günther, H.O., Kannegiesser, M. and Autenrieb, N., 2015. The role of electric vehicles for
supply chain sustainability in the automotive industry. Journal of Cleaner Production. 90.
pp.220-233.
Nilsson, M. and Nykvist, B., 2016. Governing the electric vehicle transition–Near term
interventions to support a green energy economy. Applied Energy. 179. pp.1360-1371.
Simon, B., Ziemann, S. and Weil, M., 2015. Potential metal requirement of active materials in
lithium-ion battery cells of electric vehicles and its impact on reserves: Focus on
Europe. Resources, Conservation and Recycling.104.pp.300-310.
Taefi, T.T. and et. al., 2016. Supporting the adoption of electric vehicles in urban road freight
transport–A multi-criteria analysis of policy measures in Germany. Transportation
Research Part A: Policy and Practice.91. pp.61-79.
Vassileva, I. and Campillo, J., 2017. Adoption barriers for electric vehicles: Experiences from
early adopters in Sweden. Energy. 120.pp.632-641.
Wu, G., Inderbitzin, A. and Bening, C., 2015. Total cost of ownership of electric vehicles
compared to conventional vehicles: A probabilistic analysis and projection across market
segments. Energy Policy.80.pp.196-214.
Online

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