Analysis of Electric Vehicle Popularity in the UK Market

This report provides an analysis of the increasing popularity of electric vehicles (EVs) in the United Kingdom. The report examines the background of the EV market, highlighting the rapid growth in EV registrations and the shift in consumer preferences. It discusses the features and government initiatives driving EV adoption, including financial incentives and infrastructure development. The methodology involves using secondary data from journals, books, and websites. The report explores consumer preferences, trends in the automobile sector, and the factors influencing the purchase of EVs. Key findings include the growing preference for EVs due to their eco-friendliness, affordability, and advanced features. The report also acknowledges challenges such as limited charging infrastructure and time constraints in data collection. The analysis references various sources to support the findings, emphasizing the positive impact of EVs on the UK market and the government's role in promoting their adoption. The report concludes by summarizing the key trends and insights related to the popularity of electric vehicles in the UK, including the projected growth in sales and the increasing consumer demand for EVs.

Research Skills and Using
Information

Contents
INTRODUCTION...........................................................................................................................1
Aims.............................................................................................................................................1
Objectives....................................................................................................................................1
Research questions.......................................................................................................................1
Background..................................................................................................................................1
DISCRIPTION OF LITERATURE AND DATA...........................................................................1
METHODOLOGY..........................................................................................................................2
SUMMARY OF LITEARTURE AND DATA...............................................................................3
Evaluation of the sources.................................................................................................................4
REFERENCES................................................................................................................................6

PART A
Slide 1
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Slide 2
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Slide 3
The electric car market is growing quickly, with more than 164,100 pure-electric cars on UK
roads at the end of September 2020. It has become the most preferable vehicle and first choice
for the people living in UK. The registration rate for electric vehicles has been increased 127% in
the last year. Present report will lay emphasis on the background of problem related to research
topic. Assignment lay emphasis on summarising the literature and evaluating the relevance of
literature sources.
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Slide 4
So this issue will be covered in the present research.
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Slide 5
The popularity has been increased because of the unique features which is been put in EV’s. The
flexibility of users has been increased by making use of this type of vehicle. Britain has also
announced the green car revolution strategy. In this the government has made sure that they
provide adequate support to electric or hybrid vehicles. The mayor of London has thought of
100,000 vehicles in the street of London. By making use of the EV; s it has been analysed that
the Europe has improved driving range. The government initiatives are also one the major
reason because of which the popularity for EV’s has been increased. Most of the youngsters
prefer to buy EV’s only. The government also provides grant up to £5,000 to make more and
more electric vehicles.
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Slide 6
Like for example Tesla has released $25,000 car in the year 2020 which can be affordable by
people in United Kingdom. The companies are being involved in analysing the preferences of
consumers and then designing the Electric vehicles on basis of it. There are various segments of
electric vehicles such as luxury, medium and normal that can be explored and purchased by
consumers. EV’s are really close to be good enough as they provide value for the money that
has been invested by consumers. The only thing which company manufacturing electric vehicles
needs to focus on is the charging infrastructure that has way more to go.
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Slide 7
The government is working on the infrastructure sector so that more and more electronic
vehicles can be developed and prefer by consumers. It has also been analysed that the EV; s is
being selected because of the reason that they produce less carbon dioxide and is more
preferable. The parliament of UK has also taken the initiative to lower down the greenhouse
effect, so their main emphasis is being laid on the electric and hybrid vehicles. The EV’s are also
available at an affordable price. This is the main reason because of which liking for the electric
vehicles is been increasing among UK population. It has assisted in increasing the sales of the
electric vehicles in United Kingdom.
Secondary sources were being used as the methodology for collecting the data included in the
review of literature. It was also being analysed that the sources were been taken from relevant
journals, books and website. The key issues which was been faced in reviewing of literature was
time constraint. The time provided was limited for reviewing the sources. It was also being
analysed that the access to limited data was limited. These were the key issues that was been
faced in collecting based on analysing the popularity of EV. These issues have increased the
timing for gathering relevant information.
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Slide 8
It has also been analysed that the articles which are been selected for reviewing of the
literature were also reliable.
The data related to trends and patterns is been taken from websites with accurate information.
No work taken from authors is imitated and only original work is selected for the present study
to make it more relevant and authentic.
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Slide 9
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Slide 10
PART B
INTRODUCTION
Aims
The aim is to evaluate popularity of electric vehicles in United Kingdom
Objectives
• To analyse the concept of electric vehicles and discussion of their popularity
• Trends and patterns followed by the automobile sector and especially electric vehicles
• To evaluate the preferences of consumers in purchasing automobiles
Research questions
 What is the concept of electric vehicles and discussion of their popularity?
 What are the Trends and patterns followed by the automobile sector and especially
electric vehicles?
 What are the preferences of consumers in purchasing automobiles?
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Background
The electric car market is growing quickly, with more than 164,100 pure-electric cars on UK
roads at the end of September 2020. The UK population is increasing liking for the electric
vehicles. Main reason behind this is that these vehicle produces low carbon dioxide. There are
also various advanced features and technology included in the electric vehicle which has
increased the popularity level of EV’s. New technologies have been introduced in the automotive
industry which has increased the experience of consumers and they are shifting towards
purchasing of more and more these type of vehicles. The electric vehicles can be considered as
the highest selling car in United Kingdom in past year.
DISCRIPTION OF LITERATURE AND DATA
According to the Straka and et.al., (2020), the concept of the electric vehicle is in the trend
in market. People are so much aware about the benefits of the electric vehicles that they want to
buy the electric auto mobile. There are a lot of brands who are launching their electric auto
mobile due to the trend and the boom in the UK in electric vehicles. The change of taste and
preferences in the market, it is increasing day by day that people in UK are more into the electric
product. The popularity of the electric vehicle is increasing the auto mobile industry to make a
lot of products into the electric segment. The increase of popularity is making a great impact on
the overall business of the auto mobile industry in UK. This change is impacting in both the
positive and negative for the people and the organizations working in UK.
The Nicholas and Lutsey, (2020), suggest that the trend in the market is all about the
awareness and to reduce the air pollution and to save the fuel. The electric vehicles trend is
increasing so fast that there are different brands and organization who are making the product
segment into the auto mobile which are supporting the electric. It is the change which people
liking in the UK and the changes are providing the good impact as the pollution is reducing and
the environment is getting better. It is making a great impact of change in the market of UK and
the change of preferences of the people are making a great benefit for auto mobile industry.
As per the view of Chen and et.al., (2020), the preferences are changing due to the change in
trends in the market. There are people who used to drive the fuel cars, but they are shifting to the
electric vehicles as it is supporting the environment and also providing the green impact on the
environment. They are changing their drives and using the electric vehicles including the bikes,
cycle, cars etc. it is a positive impact but on the other hand there are a lot of impact on the people
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as the products are costly from the normal auto mobile. The preferences is changing but it will
still take time to make it as a majority in the country as it cost huge amount and it will take time
for the people to adopt the change.
METHODOLOGY
For doing research it is essential to select relevant research methods by which it becomes
easy to do study in effective way. Also, it provides a proper framework by which it becomes
easy for scholar to systematically follow it. Thus, for current study as well a proper methodology
is being followed. It is as below:
Data collection method – Data must be collected in an appropriate way so that accurate
results can be obtained. The overall research aim and objectives depend on how data is collected.
The researcher has to gather precise data and information from various available resources. Data
collection is a process in which information is used from other related sources to search answers
of problems and examine the results. It can be divided into two parts: primary and secondary
data. Secondary data means to gather data from previous article, journals, etc. to gain in depth
insight of it. Thus, in present study secondary data is gathered through article, journals, books,
etc. this will help in gaining in depth insight about popularity of electric vehicles in United
Kingdom. Besides, it will enable in collecting of facts and figures that how many electric
vehicles are used by people. So, relevant and accurate sources are collected to evaluate data in
depth. Moreover, there are certain search engines which is used for it (Snyder, 2019).
Search engines- there are many search engines used for data collection such as Google, Mozilla,
yahoo, etc.
Search terms- there are different terms which is used in doing secondary data. The terms used in
it are electric vehicle, UK, automobile companies, cars, Tesla, etc.
Inclusion- here, inclusion criteria which are followed in it article, journals, books, etc. related to
electric vehicles, UK, automobile industry. Also, articles, journals, of technology and EV is
being included in it. Here, only those article is included of last 5years (Mohajan, 2018).
Exclusion- The article, journals, etc. of year below 2015 are excluded. Moreover, article related
to automobile industry and other country is being excluded. Besides, articles related to attitude,
behaviour, etc. of people is excluded as well. The inclusion and exclusion criteria has assisted in
going to the research questions. It was really easy for making the research questions on basis of
these criteria.
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Key terms – There are several key terms that is being used in gathering of data. Thus, key terms
are electric vehicle, popularity, UK, automobile industry, cars, trucks and tesla.
SUMMARY OF LITEARTURE AND DATA
The literature review has provided the details related to popularity of the electric vehicles is
been increasing in United Kingdom. It has also been analysed that the reason of this is that EV’s
are available at every price range. This is the reason because of which consumers are been
involved in purchasing more and more electric vehicles. The main reason for purchasing of
electric vehicle is that they are eco-friendly and less fuel is being required to maintain these type
of vehicles. So many of the company are been engaged in manufacturing this type of vehicle in
United Kingdom. The government is working on the infrastructure sector so that more and more
electronic vehicles can be developed and prefer by consumers. It has also been analysed that the
EV; s is being selected because of the reason that they produce less carbon dioxide and is more
preferable. In United Kingdom the craze for electric vehicle is been increasing because it makes
less noise pollution and also it has lower carbon foot print. It is totally going on with the
initiatives which has been taken by government. The data related to the EV’s is saying that there
will be a 7.6% by the year 2025 (Hill and et.al., 2019). This means that the popularity and craze
is been increasing. It has also been analysed that the growth in sales of EV vehicle has assisted
various automobile company in increasing their sales as well as revenue. From the previous
fiscal year there has been an increase of about 5.4% in the purchasing of electric vehicles.
Consumers are also attracted because of the reason that it is easily affordable and also makes
sure that less fuel is consumed.
This also lowers down the amount of pollution which has been created. It has also been
analysed that the EV has started gaining the interest of automakers. They are trying to implement
new technologies in it and also they are making sure that comfort level of users and consumers
are raised up by making use of electric vehicles. It has also been evaluated that the company who
are been engaged in making the electric vehicles has increased their profitability as well as
revenue (Carmichael and et.al., 2021). The discovery of EV has changed the world as in UK
there has been a less amount of carbon which is been carried out. It has also been analysed that
this has also assisted them in making sure that green emission is been reduced down. The
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consumer demand and interest are being driven by electric vehicles they are been able to go for
better and easy ride. There are various Driving forces which has been increasing the sales of the
electric vehicles. One of the driving factor is price. There are various ranges of the EV because
of which so manty of the people in UK are interested in it. This has assisted the automakers of
electric vehicles in increasing the profit and also because of this they have been able to lower
down the carbon emission. It has also been analysed that most of the electric vehicle owners are
been engaged in recharging the vehicle overnight at home. This is really convenient and easy for
them. The government initiatives are also one the major reason because of which the popularity
for EV’s has been increased. It has also been analysed that the popularity of EV is been
increasing in United Kingdom because of the various features and trends.
Evaluation of the sources
Evaluation of the sources are relevant and reliable because the choices of the sources are
reliable and valid as the authors are chosen with proper details and the authors are providing the
exact information about the given topic. The books and journals which are used in the
explanation are valid because they are from legal writers and certified writers. The reliability of
the sources is high and the details they provided are unique and latest in the market which is
providing a detailed information about the use of electric vehicles in the UK. The choices are
latest and the authors are verified, the information are detailed and it has also provided the
detailed information in the books, the use of electric vehicles and the choices and preferences or
the change of preferences in the UK. The information are providing the actual details of the UK
in the auto mobile industry and the changes the market is showing in the recent years are
providing a detailed information.
REFLECTION
During the research I have learnt about various things. My seniors and my tutor was really
supportive in making me understand the research topic. I was being able to analyse popularity of
EV’s in United Kingdom. I have also learnt about various methods of data collection. The most
used in our study was the secondary one. I have made sure that the data has been taken from
relevant and authentic sites. I have also learnt about the various criteria such as inclusion and
exclusion and how to make use of the key terms. In first I was really nervous, but my senior
helped me in making sure that better and relevant terms are used for the study. I have also learnt
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about how carbon emission is been lowered by the use of electric vehicles. While carrying out
the literature my critical thinking ability worked but as I was weak in researching, it did not
work. I have learnt about how to do critical evaluation of relevant sources. This has helped me in
achieving the objective related to research topic. I have also learnt about different type of data
bases from which relevant and adequate data can be collected. This has helped me in completing
my research on time.
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REFERENCES
Books and Journals
Carmichael, R. and et.al., 2021. The Demand Response Technology Cluster: Accelerating UK
residential consumer engagement with time-of-use tariffs, electric vehicles and smart
meters via digital comparison tools. Renewable and Sustainable Energy Reviews, 139,
p.110701.
Chakrabarti, A. and et.al., 2019. Optimisation and analysis of system integration between electric
vehicles and UK decentralised energy schemes. Energy, 176, pp.805-815.
Chen and et.al., 2020. A review on electric vehicle charging infrastructure development in the
uk. Journal of Modern Power Systems and Clean Energy, 8(2), pp.193-205.
Hill, G. and et.al., 2019. The role of electric vehicles in near-term mitigation pathways and
achieving the UK’s carbon budget. Applied Energy, 251, p.113111.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.
Nicholas, M. and Lutsey, N., 2020. Quantifying the electric vehicle charging infrastructure gap
in the United Kingdom. Working Paper, (2020-18).
Palmer, K. and et.al., 2018. Total cost of ownership and market share for hybrid and electric
vehicles in the UK, US and Japan. Applied energy, 209, pp.108-119.
Raugei, M., Hutchinson, A. and Morrey, D., 2018. Can electric vehicles significantly reduce our
dependence on non-renewable energy? Scenarios of compact vehicles in the UK as a case
in point. Journal of Cleaner Production, 201, pp.1043-1051.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of Business Research, 104, pp.333-339.
Straka and et.al., 2020. Predicting popularity of electric vehicle charging infrastructure in urban
context. IEEE Access, 8, pp.11315-11327.
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