Marketing Report: Electric Vehicle Popularity and Challenges in the UK

This report examines the increasing popularity of electric vehicles (EVs) in the UK. It begins with an introduction highlighting the impact of EVs on the automotive industry, particularly since Tesla's launch in 2004. The background section focuses on the positive consumer perception of EVs in the UK, driven by factors like emission control and ease of driving. The report outlines key objectives, including assessing consumer perception, evaluating challenges (such as charging infrastructure and high prices), and formulating strategies. The literature review explores the positive response to EVs in the UK, which is the largest market in Europe. It also addresses challenges like insufficient power grid capacity and charging infrastructure limitations. Strategies to overcome these challenges include government support and market research. The methodology relies on secondary data sources like websites, articles, and previous research. The conclusion emphasizes the societal changes brought by EVs and the growth opportunities for companies in this field. The report includes references to relevant academic sources.

THE POPULARITY OF
ELECTRIC VEHICLESIN THE UK

TABLE OF CONTENT
 Introduction
 Background of problem
 Literature review
 Evaluation/ Reliability of literature source
 Conclusion
 References

INTRODUCTION
 As per the current trend, the market is changing rapidly
thus new approaches, techniques are being adopted by
companies in order to meet with ten demand arise at
market place. Here, the invention of electric cars has
being a revolution in automotive industry. Now, people
give more preference to electric cars due to ease and
effective services. It is analyzed that first modern and
advance version of electric cars was launched by TESLA
in 2004.

BACKGROUND OF PROBLEM
 For the current report, the chosen topic is the popularity
of electric cars within UK. It demonstrates perception,
views of people towards the launch of electric cars in
market. It is analyzed that the invention of electric cars
has bring several changes in overall society and life style
of people within country. Here, TESLA has introduced
first new and advance electric car across the world. It is
also monitored that it plays great role in control of
emission, reduce pollution and easy to drive. These are
the several reasons due to which people of all over the
world is appreciating this invention. Here, main
objectives of current research are given as under:

CONT….
 To monitor the perception of people towards
electric cars within UK.
 To evaluate the challenges related to electric
cars within UK.
 To formulate appropriate strategies in order
to cope up with the challenges.

LITERATURE REVIEW
 Perception of people towards electric cars within UK
 It is analyzed that electric cars get positive response
in UK as it is the largest market in sales of electric
vehicles within Europe. There are several people
within country who are currently using the electric
cars. There are nearly 164100 electric cars are on the
roads of country. In addition, the popularity of these
cars is increasing rapidly due to change in perception
of people.

CONT…
 Challenges related to electric cars
 It is analyzed that demand of electric cars within UK
is increasing at rapid rate but country do not have
sufficient number of power grid to meet with present
level of demand. Here, electricity network of nation is
not standard enough to charge electric vehicles. In
addition, there are ample of other constraints in use of
electric vehicles. For this, it is essential to have
sufficient charging infrastructure, standard electric
network and more. It is also monitored that the price
of electric cars are higher than normal petrol and
diesel cars.

CONT..
 Strategies to cope up with the challenges
 There are ample of strategies can be used by
organizations in order to deal with challenges related
to electric vehicles in an effective manner. Here, they
are required to arrange proper infrastructure in order
to make the launch of electric vehicles successful. For
this, government also required to provide necessary
support and assistance to companies in order to
promote creativity and innovation. In addition,
managers need to undertake proper market research in
order to know the recent trends at market place and
provide products accordingly to customers.

EVALUATION/ RELIABILITY OF
LITERATURE SOURCE
 There are two main methods used for data collection
such as primary and secondary. For the present report,
secondary method is taken into consideration. Here, data
has been collected by researcher through relevant
websites, articles, newspapers and more. In addition,
data has been gathered from previous research that is
helpful to draw appropriate conclusion for research.

CONCLUSION
 With above discussion, it can be concluded that electric
cars has bring several changes in overall society within
country. In initial level, companies have to face ample of
difficulties and hardships in launch of electric vehicles
but now people are more familiar with these cars. It is
analyzed that electric cars are highly popular within
people of UK that also provides a scope to companies to
grow within this field.

REFERENCES
 Muneer, T., Kolhe, M. and Doyle, A.,
2017. Electric vehicles: prospects and
challenges. Elsevier.
 Seebauer, S., 2018. The psychology of
rebound effects: Explaining energy efficiency
rebound behaviours with electric vehicles
and building insulation in Austria. Energy
research & social science, 46, pp.311-320.
 Timmers, V.R. and Achten, P.A., 2018. Non-
exhaust PM emissions from battery electric
vehicles. Non-Exhaust Emissions, pp.261-
287.