Product and Service Development: JLR's Electric Range Rover Project

This project delves into the product and service development of an all-electric Range Rover, addressing the challenges faced by Jaguar Land Rover (JLR) in a changing automotive market. The project proposes an electric off-roader designed to meet the demands of various markets and appeal to younger customers. It includes a detailed market analysis, examining the growing electric vehicle market and identifying competitors. The business model incorporates the 7Ps of the marketing mix, outlining product specifications, pricing strategies, distribution channels, and promotional activities. Financial projections, including capital requests and funding sources, are provided, alongside a monitoring and control plan that involves product testing and sales tracking. The project also explores the innovation funnel and new product development process, offering a comprehensive overview of the steps involved in bringing the electric Range Rover to market, from idea generation to commercialization. The project aims to achieve a 5% market share in the EV market within the first year of release.