MGT 726: Electrolux Sales Decline Analysis - A Managerial Project

This managerial project investigates the decline in Electrolux's sales, exploring issues such as low profitability, decreased customer satisfaction, and failure to integrate modern technology. The research identifies causes like poor inter-team communication and inadequate marketing strategies. A literature review highlights the importance of employee engagement, corporate reputation, and technology in boosting sales. The research methodology employs a mixed-method approach, combining qualitative and quantitative data collection through surveys, interviews, and secondary sources. Results indicate that customers perceive Electrolux as technologically uncompetitive and are generally dissatisfied with its offerings. The project recommends marketing research, social media marketing, and experienced professionals to improve managerial decision-making and customer engagement. Limitations include a small sample size and limited time frame, suggesting future research should consider larger samples and a broader scope. This document is available on Desklib, a platform providing study tools and resources for students.