This report analyzes the marketing strategy for electronic bikes, focusing on the Sydney market. It identifies the target market as middle and upper-class individuals and discusses the pricing strategy. The report outlines the objective of increasing sales and customer acquisition. The report also proposes a marketing strategy involving advertisements in magazines and newspapers to create awareness. It references relevant academic sources to support its claims, including works on market-driven strategy, the theory of planned behavior, the role of social media in marketing, and government's role in disruptive innovation. The report concludes by emphasizing the importance of effective marketing to achieve business goals and expand into large cities. The report also focuses on the benefits of electronic bikes over traditional bikes and the current market trends.
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