This report provides an in-depth analysis of OLX's e-business operations. It begins by outlining the e-business infrastructure, including application services such as classifieds, marketplace C2C, and online shop B2C models. The report then delves into the system software layer, detailing OLX's use of databases, social media, and accounting software. It also covers the transport and network layers, emphasizing the role of the internet. Furthermore, the report explores the content and data layer, highlighting the user-friendly nature of the OLX application. A significant portion is dedicated to CRM practices, explaining how OLX utilizes advanced analytics and data warehousing to enhance customer interactions and improve data management. The report references the specific tools and partnerships employed by OLX to achieve these goals, such as the collaboration with Pentaho to create an enhanced data warehouse, ultimately providing insights into how OLX enhances its customer experience.
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