Electronic Customer Relationship Marketing (ECRM) and its Impact

This report focuses on Electronic Customer Relationship Marketing (ECRM) and its significance in managing customer relationships. It highlights how ECRM utilizes information technology to maintain and control customer relations, emphasizing customer-centric approaches and the importance of meeting customer expectations. The report discusses the role of ECRM in analyzing consumer feedback and understanding the market climate. It also covers the use of information technology for data access and the benefits of implementing ECRM, such as improved customer relations and increased revenue. The report concludes by advocating for the adoption of ECRM to enhance customer engagement and business growth, referencing Smart Restoration Limited as an example.

Internet marketing
(Electronic Customer Relationship Marketing)
Introduction
Electronic customer management or ECR embrace all customer
relation management function that utilize web and online
techniques. This uses information technology in order to
maintain and control customer relation of an organisation. CRM
argues that customer are primary preference of an organisation
and company have to fulfil their demands and expectation to
meet competitive advantages. ECRM refer to managing relation
with consumer through Information technology tools. As the
result, ECRM interact with every person individually and
maintain their relationship with each consumer and provide
importance to everyone needs and expectations.
Manage
ECRM maintain customer relations and
consumer feedback analysis and also study of
market climate of company by several tools of
ECRM. The process is done by consumer
interaction activities which manage and control
communication problems and issues related to
consumer and analyse feedback.
Analysis of Interaction
Information technology provide access of data and
information to consumer and company product details. It
has been reported in 2016 that most of company who have
access ECR in their customer management department
have better relations with their clients and increased
widely in industry and market environment.
Conclusion
In this following report, it can be concluded that
organisations are widely adopting Information
technology in their management function, nowadays.
ECRM provide facility to connect with consumers as
well as employee and increase sales and revenues
through aware them about new offers and product
launches. Smart Restoration Limited can also adopt
this innovation in order to gain their consumer and
expand business in industry. This connect every
person with each other as well as organisation.