Analysis of ECRM: Electronic Customer Relationship Marketing Report

This report delves into the realm of Electronic Customer Relationship Marketing (ECRM), exploring its significance in managing customer relationships within the digital landscape. It examines how ECRM leverages technology to enhance customer interactions, analyze data, and improve overall marketing strategies. The report highlights the importance of ECRM in e-commerce, emphasizing its role in understanding customer behavior and preferences to increase profitability. It further discusses the use of various channels like web, email, and video for customer communication and the crucial role of customer interaction centers. The report also provides an overview of how ECRM facilitates data analysis and helps in evaluating customer satisfaction levels. Ultimately, the report concludes that ECRM is essential for businesses utilizing internet marketing to engage with their audience effectively.

Internet marketing
(Electronic Customer Relationship Marketing)
Introduction
Customer relationship management is a
CRM subset for electronically delivered
and managed. It helps in increase of
profitable revenue from targeted costumers
and a set of operating practice to manage
costumer reaction in e- commerce. It utilizes
broad range of information technology to
support organisation CRM strategy and
manage costumer reaction and feedback.
Also CRM provide opportunity to relate with
wide variety of products and services.
Manage
ECRM manages costumer relations and
costumer responses study as well as analysis
marketing environment of organisation through
various ECRM techniques. This go through
Costumer interaction centre who take care of
costumer related issues and communication
barrier and misinterpretation through several
channels.
Analysation of interaction
ECRM provide facility to analyse costumer interaction as
well as manages costumer relation with organisation.
Electronic software of customer relationship marketing
evaluates states and data to get desired results and conduct
facts and statics of organisation costumer behaviour and
satisfaction level. CRM enable customer to interact with
organisation through various channels such as web, email,
video, text collaboration and phones and facilitates
knowledge and information regarding their clients.
Conclusion
This report will contain information and
analysis of electronic costumer relation
marketing and its major component that occur
in process while organisation ECRM activities.
It is also concluded that ECRM is essential if an
organisation is promoting or adapting Internet
marketing as their promotion mix to generate
and attract audience. It is also useful as public,
now consume more internet content.