Analysis of Electronic Media Production for Infants at The Kid Channel

This essay analyzes the considerations for 'The Kid Channel' regarding the production of electronic media and related products for infant viewers. It addresses the growing market of child consumers and their influence on purchasing decisions, while also acknowledging the concerns raised by the American Centre of Pediatrics about the potential harm of television viewing for children under two years old. The essay references a CBS News report to support its arguments, emphasizing the importance of human interaction for infant brain development and suggesting caution in introducing young children to electronic media. Desklib provides access to similar essays and study tools for students.

Running head: ENGLISH
English
Name of the Student
Name of the University
Author Note

1ENGLISH
Why should the kid channel think about producing the electronic media and other products
for the infant customers?
As an expert on the children media for ‘The Kid Channel’, production of thee shows
and relevant products for the infants are essential for the product development of the channel.
The channel should think about the infant customers since the product marketing has induced
the interest in the child customers (CBS, 2007). This is because the discretionary income of
the children and their influence or power for influencing the purchasing decisions of their
parents have increased over the time. Furthermore production of the electronic media and
products for infant customers will be beneficial for the increased number of audience for the
digital interactive technologies since it will open new routes for narrowing of the cast to the
children, thereby developing and creating a space for the growing media for the infants and
their products.
How young is too young to watch television?
The concept of the intellectual stimulation of the children by watching videos and
products in the channels are wrong according to the American Centre of paediatrics. Children
should not be put in front of the television before 2 years of age since they are too young to
watch television (CBS, 2007). Children should often interact with humans for their effective
development of their brains. It is thus essential to “turn it off” the channels since they are
disrupting and affecting the brain of the infants.

2ENGLISH
References
CBS. (2007, May 9). Katie Couric's Notebook: Babies And TV (CBS News). Retrieved from
https://www.youtube.com/watch?v=742p3HBMO3w