ICMS Report: Architectural Design, Capital Works & Efficiency at Byron

This report critically evaluates the architectural design, capital works program, and energy efficiency and waste management practices of the Elements of Byron resort in Australia. The resort, known for its unique design that blends with the environment, has garnered awards for its architecture, which includes villas inspired by natural forms, pavilions representing sand dunes, and a focus on preserving endangered species. The report discusses the resort's target market, highlighting the importance of tourism to the Australian economy and the increasing demand from Asian tourists. It further examines the capital works program, including renovations, new constructions, and enhancements like the addition of more villas. The methodology behind prioritizing capital works, considering design standards, environmental impact, and functionality, is also analyzed. Finally, the report looks at the resort's approach to energy efficiency and waste management, crucial aspects in the hospitality industry. Desklib offers a platform for students to access this and other solved assignments.

Running head: elements of Byron
ELEMENTS OF BYRON
NAME:
ID:
INSTITUTION:

Elements of Byron 2
Executive summary
The technological advancement and successful globalization have seen the rise of the hospitality
and tourism industry over the past decade especially in Australia which has been the backbone of
a strong economy. Additionally, Asia had proven to have a strong appetite for the industry with
China and New Zealand being the higher tourist exporters so far. This has led to the increased
demand for hospitality venues to cater for the growing demand. However, for increased
competitive advantage locations and architectural designs seems to be the basis of the current
competition in the industry. This paper reviews and discusses the importance of the architectural
design of the Element of Byron beach resort located over a 50acre piece of land complemented
with a two-kilometer beach front. This facility is fitted with leisure and state of the art
conference and event facilities as well as unique accommodations under the ‘beach shacks.
Additionally, the paper will discuss the target market while also reviewing the capital works
program. Finally, the paper will look at how the facility hands its energy efficiency and waste
management and recommendations will be given if the paper evaluated that the facility is lacking
in the sector

Elements of Byron 3
Table of Contents
Elements of Byron...........................................................................................................................4
Introduction......................................................................................................................................5
Architectural design critique and analysis.......................................................................................6
Target market...............................................................................................................................7
Capital Works program....................................................................................................................9
Capital expenditure was undertaken to;.......................................................................................9
Renew or replace......................................................................................................................9
New..........................................................................................................................................9
Growth or enhancement...........................................................................................................9
Capital Works Methodology......................................................................................................10
Design and building standards...............................................................................................10
Environment-..........................................................................................................................10
Functionality...........................................................................................................................10
Energy efficiency and waste management....................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Elements of Byron 4

Elements of Byron 5
List of figures
Figure 1: Ariel view of Elements of Bryson beach resort ………………………………………..5
Figure 2: Australian tourist arrivals ……………………………………………………………....7
Figure 3: Tourist arrival by country ………………………………………………………………8

Elements of Byron 6
Elements of Byron
Introduction
The tourism and hospitality industry has seen a tremendous growth over the last five years
in Australia due to the increased successful globalization complemented by technological
advancements This has resulted to tourist from all over the world especially Asia, China to be
specific, in boosting the country’s economy and motivating constructions of ingenious
hospitality venues to remain relevant in a growing competitive market such as the Elements of
Byron . Established in 2016 the resort has already made its mark not only in Australia but
overseas due to its unique designs that complement and blends beautifully with the environment.
Figure 1: Ariel view of Elements of Bryson beach resort (Picken ,2018).
Home to over 15 rare and threaten species, the facility is strategically located on the
outskirts of Bryon town extending across 20 hectares of rainforest and interconnected creeks,
lakes, and ponds. Inspired by and encompassed within nature. Intended for both domestic and
international tourists the facility focuses on offering a unique experience where backpackers and
surfers they can enjoy the 2km stretch of beach owned by the facility. Moreover, clients are
offered the luxury of choosing where to conduct the conference meetings or events in a state of
the art spacious indoor conference hall housed under three separate pavilions or outdoors (de
Manincor, Jones, and Nock,2017).

Elements of Byron 7
Architectural design critique and analysis
The five-star facility has a unique and modern design complementing and blending with
the surroundings that have seen it achieve several awards thanks to the creative nature of the
Shane Thompson architect firm based in Brisbane who initiated and effectively supervised the
project over a 50-acre piece of land complimented with a two kilometer stretch of beachfront.
International architects and environmentalists have commended the project designs which pays
homage to landscape and critically ensuring the preservations of the rare endangered species.
Additionally, the over 200 one and two bedroomed villas centrally placed in the facility for
accommodation were inspired by the naturally occurring forms in the district such as ocean and
lakes, sand dunes and native trees. Surrounded by the rainforest these ‘beach shacks’ are
intended to provide a home away from home while providing privacy for families while offering
a sense of escape and nature inspiration .
The sand dunes that bound the facilities are represented by three separate pavilions that
house the leisure and conference facilities. However, the iconic surroundings are additionally
represented by the conspicuous unique curved shape through an architectural perspective of an
organic form in the long run which unifies the whole resort. The facility additionally was
inspired by the towns traditional culture and rural activities where they were depicted through the
color schemes, texture, patterns, and finishes of the overall facility creating a powerful
connection to the landscape, site, and environmental and cultural sensitivities of the area.
Meanwhile, an infinity lagoon pool weaves through the resort, alongside a communal fire pit and
sun beds (Jones,2017).
In support and the core purpose of ensuring the surrounding merges well with the facility,
a ten percent minimum building footprint has been incorporated in the architectural designs that
have played a major role in the last resort. All buildings in the facility are not more than one
story buildings which lead to fears of occupying more space that intend but it was later solved
with the beach shacks which proved to be perfect for accommodations and compliments t the
overall design leading to the addition of 99 villas to the initial 94 late last year (North Byron,
2017)

Elements of Byron 8
The architectural design additionally focusses on cost saving by the reestablishment of the
original dunal and wallum landscape which would be helpful in the future maintenance of the
natural surrounding environment and irrigation demands which could be hiked due to the
increase in global warming in the long run thus the 10 %minimum building footprint also
initiated the planting of over 60,000 new native plants and trees.
The ingenious and creativity used by the Shane Thompson Architectures has really created
a strong footing on their quality results through complementing and conserving the environment
through their natural approach designs which offers clients luxuries services through the
numerous choices of activities available in the facilities. Nevertheless, conventional structure and
finishes were used alongside rectilinear and cost-effective plan forms in response to site and
budgets constraints throughout the project. The end result created a sense of belonging to the
overall community as well as a place of luxuries retreat while portraying the distinctive and
iconic Australian character to tourists and the wider Byron Bay community.
Target market
The tourism industry is increasingly becoming an important industry in the country with
an average annual revenue of 130 billion dollars. From 1976-2018 July, the arrivals of tourist to
Australia averaged at 321110.16 which is an all-time high of 1015000 by the end of the 2017
fiscal year, however, there was a significant decrease in August to 741700 from 774400 but a
significant increase is expected as the festive season approaches in several weeks’ time

Elements of Byron 9
Figure 2: Australian tourist arrivals (source Australian bureau of statistics)
Figure 3: Tourist arrival by country (source Australian bureau of statistics)
Asia seems to have a strong appetite for Australian tourism which has been given full
support by the government and the private sector as it’s a circular gem to the GDP of the country
and development of the surrounding communities. China and New Zealand are the highest
exporters of tourist but the increasing development of China as a global economic power is set to
have a strong impact on the increase in living standards of its citizens, therefore it’s expected that
there would be a significant increase in the number
A boost to the tourism and hospitality industry is the family vacations where it is
estimated they spend 34.2 billion dollars annually all over the country while a single family
spends an average of 4,280 per single vacations each year which is rough 13 days in general.
Relaxing in beach resorts followed b by a citify experiences is the main trend in the country.
Therefore, hospitality venues with access to beaches and inner city tend to benefit more on the
market share This trend is expected to increase towards 2022.

Elements of Byron 10
Capital Works program
Capital works are characterized as architect designing and engineering works that develop
an asset, and in addition, construction or installing facilities related with, and shaping an
indispensable piece of those works. This definition centers around capital undertakings where
development activities are required with the end goal to make an advantage Capital works tasks
would ordinarily incorporate building either structures, streets, and extensions, structures or
mechanical establishments, updating or expanding existing structure. In this case, The elements
of Byron have occasionally developed over a six-year period over a 50-acre piece of land
complemented with a 2 kilometer stretch of beachfront
Capital expenditure was undertaken to;
Renew or replace- this is where the development or improvement of existing assets is
done. Through this context, the element of Byron which was once a previous le owned site by
the KTQ development was acquired at 18.5 million dollars and the journeys to develop a unique
beach result was initiated. It had dilapidated buildings and landscaped gardens
New- this is the construction of assets that were not in existence. The construction of the
overall facility such as the infinity pool the villas and the three separate pavilions that house
conferences and leisure facilities under a constraint budget that yielded exceptional results due to
the creativity and ingenuity of the Shane Thompson Architectural firm
Growth or enhancement- this is the increase in assessing that currently exists beyond
their state, design or potential. The additions of the 99 two bedroomed villa late last year to the
existing 94 one bedroom and two bedroom beach shacks was a far cry for the need of an
increased accommodation as tourist flock the facilities from time to time where accommodation
is fully booked (Picken, 2018). Moreover, the architectural design additionally focusses on cost
saving by the reestablishment of the original dunal and wallum landscape which would be
helpful in the future maintenance of the natural surrounding environment and irrigation demands
which could be hiked due to the increase in global warming in the long run thus the 10

Elements of Byron 11
%minimum building footprint also initiated the planting of over 60,000 new native plants and
trees.
Capital Works Methodology
The project team had ranking systems that were essential in prioritizing the capital works
which as essentials in meeting the scheduled timetable on time. Therefore, the following are the
criteria used in prioritizing the different aspect of the project
Design and building standards- The facility was inspired by the towns traditional culture
and rural activities where they were depicted through the color schemes, texture, patterns, and
finishes of the overall facility creating a powerful connection to the landscape, site, and
environmental and cultural sensitivities of the area. additionally, it has to meet the international
standards of a five-star hotel through use moreover building methods that would ensure long-
lasting structures
Environment-the end goal of the projects was to provide a beach resort that blend with the
environment, therefore the initiation of the 10% building footprint on the 50-acre pieces of land
where buildings constructed did not surpass a one-story building where it allowed the native
trees and the rainforest to blossom over the overall facility (Sierra-Huelsz and Kainer, 2018).
Functionality- each assessor each facility we grouped according to their functionality and
overall importance. The construction of the infinity adult pool which a complimentary bar was
an added luxury advantage to the clients and each result in general. Additional conference halls
and door grounds for holding meetings or events was a crucial functional priority in streamlining
the type of guest intended to use the facilities in the long run
Energy efficiency and waste management.
Lately, the energy saving method and environmental issues have turned out to be
progressively critical towards tourism and hospitality industry. energy consumption in hotels
relies upon different factors, for example, size and geographical location. According to,
Michailidou, Vlachokostas, and Moussiopoulos, (2016). they are considered to be amongst the
intensive energy facilities which result in high energy costs in the long run, However energy

Elements of Byron 12
efficiency implemented in hotels is estimated to save the facility an overall of 20% since every
single working expense, those of vitality utilities are the ones of the most controllable Thus,
there is an unavoidable connection between the hotel and hospitality industry advancement and
the environmental and energy efficiency impacts. tourist regularly relinquish tourism
destinations in poor ecological conditions and look for accommodations with ecolabel and an
authentication for vitality proficiency. They are completely mindful of various natural concerns
the tourism improvement is confronting, so they have moved their settlement inclinations
towards eco-accommodating hotel foundations by favoring green surroundings (Darnall and
Milstein, 2015).
The element of Byron has focused on the international required standards of preserving
the environment through efficiency in antimanagement and energy consumptions. First and
foremost, 75 % of the facility is powered by clean energy which is solar energies adhere the
facility is connected to its own grid. Additionally, the architectural designs allow close to 90% of
the naturals light into the building through the incorporations of glass walls and increased indoor
openings. Additionally, each villa has a state of the art management systems here they are able to
see their level of energy consumption through their iPad tv screens. This system plays a vital role
in educating guest on how to control their energy consumptions by alerting them in cases where
they have exceeded the average consumption of energy (Martek, Hosseini and Seaton, 2018).
Moreover, the beach resort is located in an ecological and environmental hotspot where it
has 19 endangered species and four different ecologies rainforest, dunal, wetland and eucalypt
where it has no choice but to adapt and ensure the safety and development of a conducive
environment through ensuring no or limited controlled pollution.The resorts have gone a step
further by educating the guest through the nature walk sessions through trained tour guide who
illustrate the impotence of each species in the 50-acre piece of land and the importance of how to
effectively interact and coexists in the long run. iPads in every villa share data with respect to the
distinctive ecologies and clarify how these are translated through the manor insides, scene
species and wayfinding (Pace, 2016). The shading palettes, textures, and configuration mirror the
biology in which every specific villa sits, associating visitors to the land. Finally, owners of the
element of Byron through the Byron Bay railway company have initiated the reinstatement of the
local railway stations and are converting it to a solar powered railway which will be the first of