Elite Education: CMU201 - Business Communications Improvement Report

This report, prepared for Elite Education Institute, evaluates its current management and operational processes. It examines areas including communication strategies, staffing policies, effective teaching methods, system and process development, and academic/pastoral support. The report provides detailed recommendations for improvement, aiming to enhance Elite Education's position in the Australian and global education sectors. It emphasizes the importance of strategic staffing, effective communication, and student-centric teaching approaches. Furthermore, the report suggests the implementation of the Integrated Enterprise Management (IEM) model and outlines the components of effective academic and pastoral support policies. The analysis is based on the course material and aims to persuade Elite's management to adopt the suggested improvements to boost efficiency and student success.

Running head: MANAGEMENT
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Name of the Student:
Name of the University:
Author note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Communication strategies in educational management of Elite Education...........................3
Elite Education Must Follow Strategic Staffing Policies.......................................................5
Effective Teaching Strategies in Elite Education...................................................................6
System and Process Development for Elite Education..........................................................7
Academic and Pastoral Support Policy for Elite Education Institute....................................9
Training and Development-...................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11

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Introduction
The evolution of higher education systems over the past few decades is characterized
by a specific attention to the subject of 'efficiency'. The topic of 'efficiency' is explained as
the competence to produce the maximum amount of educational services for a specific
budget. This area of discussion is receiving substantial attention when public financial plans
are increasingly decreased and consequently public investments in domains such as higher
education experience a significant decline in the public resources distributed to them (Altbach
2014). Simultaneously, the expectation of citizens towards the roles and responsibilities of
higher education institutions are significantly growing higher in comparison to previous
decades. According to Hazelkorn (2015), people are of the perception that higher education
institutions must educate their students to be great citizens for tomorrow's world which will
be attributed by the essentiality for advanced, sophisticated skills by the contact between
research and social economic development as well as by a continuous cycle of advanced
technology, expertise, innovation and knowledge transfer from academia to external
stakeholders. As a result, from such a standpoint, 'doing more with less' is currently regarded
as a vital factor which characterizes all of the public sectors' activities which include the
financial aids of higher educations' management and operational processes (Noe et al. 2017).
Additionally, building an efficient education institution infrastructure is a constructive goal.
However, in current times it has developed as an elusive one. The aim of the following paper
is to recognise the areas of improvements essential for renowned education institute Elite
Education institution located in Australia and provide relevant recommendations to uplift its
management and operation processes to obtain established position in the Australian
educational sector and worldwide.

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Discussion
Australia is renowned as the world's opted destinations for students seeking supreme
education. Elite education institution (EEI) has been offering its learners with supportive,
interesting and nurturing higher education environment with a diverse cultural background of
students coming from Germany, Thailand, Australia, India, Bangladesh, France, Pakistan,
Malaysia and Indonesia. The official website of Elite education institution mentions that
students are highly encouraged and assisted to involve themselves any classes in order to
enhance their individualist skills and capabilities essential to obtain a professional path in
subject domains like business management, public relation industries, accounting as well as
pursue a master's degree in Australia (Elite Education Institute., 2019. With their integrating
classroom learning provisions, interaction with practicing industry experts and leaders along
with business placement scopes, students have been able to embrace a global perspective and
emphasize knowledge of the Asia Pacific region. However, for EEI to obtain a sense of social
responsibility and serve to the global community, the management of the institution must
uplift its operational procedures and management strategies to increase its value and
excellence in the Australian education sector (Norton, Cherastidtham and Mackey 2016).
Communication strategies in educational management of Elite Education
Educational management and educational leadership vary in subjects of
communication as it can be explained as an executive function which has its existence to
execute established policies. In regards to workplace communication which can be
interpreted as informing and ascertaining the management and operations team acquires its
goals as they have been drawn by manager along with higher authorities (Bennet and
Livingston 2018). Elite Education with an aim to establish even more diverse cultural student
base must take into account educational leadership since it constitutes at its core the

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accountability for formulating such regulations and policies as well as even organizational
performance.
Social presence in classroom has been an imperative theme in higher education
research. Drawing relevance from Hall’s principle of high and low context communication,
authors have noted that high and low context communication facilitate speakers belonging to
different cultures reflect on their individual form of communication (Veselovsky et al. 2015).
Even though, Hall’s particular country-to-context communication approach has been
discredited, the idea that individuals manifest culturally conversant, favoured communication
styles shows relevance to the online environment. Elite management must train its high-
context learners regarding ways to employ low-context media. Myna et al. (2016) have noted
the developmental pilgrim paradigm aids to bridge the strengths of low-context and high-
context cultures while reducing the flaws of the two limits. It has been noted that students
from high-context cultures show the competency to gather knowledge about low-context
systems, even if cultural variables for example power distance and uncertainty avoidance
reduce this training more complex in comparison to cases where learners and educators have
the propensity to share cultures. Teachers and staff of Elite thus must gather adequate
knowledge of learners who face challenges with online interface and must establish effective
contact base with the students individually to offer support and assistance.
Principals implement comprehensive array of communication skills on regular basis.
O'Flaherty and Phillips (2015) have noted that constituents of constructive practice for
internal workplace communication primarily encompass the principal of serving as decisive
role model for communication, words from leaders aligning with management actions and
strategies, utmost diligence to the two-way communication in addition to interpersonal
communication. Although, administrators engaged to Elite Education Institution have
improved internal communication by employing the high efficient and advanced line of

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communication, management of Elite must focus on setting example in efficiently employing
as well as stimulating the use of advanced tools and technologies in order to bolster
communication (Hattie 2015). Tools for instance social media account or official website
with inclusive and explanatory information will facilitate management of Elite and its
teaching faculty to establish rapid and well-organized communication. Moreover, members of
teaching faculty along with guardians of students and even alumni can engage in contributing
necessary ideas to the management. Kang and Chang (2016) are of the opinion that such a
specific strategy comprises of additional advantages of requiring sincerity and transparency
in any management decision making process.
Elite Education Must Follow Strategic Staffing Policies
The official website of Elite Education is to offer a well-planned and executed
staffing processes which is timely and merit based and results in the appointment of supreme
quality academic and non-academic staffs who acquire the needs of the strategic needs of the
strategic direction of the educational institute and is a progressive experience for all involved.
Employees involved with staffing procedures in Elite are likely to guarantee reliability of
their actions with the values and principles of recruitment policies (Sadykova 2014).
Furthermore, the HR unit will be continuously monitoring the transparency and
accountability of all staffing procedures.
Planning and Preparation- If Elite requires replacing a job post, an employee application
must be completed on HR Payroll system by the department which needs to replace the post.
In case of the replacement vacancy, Elite will input current job description already held in the
system. In certain situations, Elite will re-evaluate the content of current job position and
strategically modify any areas as per requirement (Leal Filho, Shiel and Paco 2016).
Moreover, when the education institution requires creating new job position, the relevant
department will post the job description and systemically upload the job description in Elite’s

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e-staffing system when the financial clearance will be provided by finance department. It is
important to note that Elite’s e-recruitment system permits all job-seekers to seek for desired
position as well as job description.
Creating Appointing Committee- Members of the appointing committee must be nominated
by the Head of University/RI/Service or suitable recruiting manager. However, while hiring
the committee; diligent consideration must be given in order to take account of principles of
Equality and Diversity that is the fundamental aim of Elite education. It can further be
assured that at least one male and one female member can be appointed in the committee.
Moreover, it is mandatory for each member of the committee to take training in Recruiting
and Selection (Choudaha and Schulmann 2014).
Effective Teaching Strategies in Elite Education
Effective teaching has been extensively comprehended as teaching that is oriented to and
focused on learners as well as their learning. Beyond that fundamental assumption are
identified two broadly accepted elements of effectual university learning. Veselovsky et al.
(2015) have suggested four dimensions of teaching effectiveness namely clarity, constructive
classroom environment, interest and organization. Leal Filho, Shiel and Paco (2016) are of
the opinion that teaching in higher education environment calls for good grasp of subject
matter and expertise to present to students. As a result, accentuating on knowledge, expertise
and presentation is highly imperative for higher education institutes like Elite. Meanwhile,
authors have proposed six major dimensions of effective teaching such as assessment of the
subject, encouraging learners, and contented learning atmosphere in addition to organisation
of the subject as well as effective communication along with concern for student learning. At
this juncture, Elite Education Institute must focus on following principles.

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 Teaching and curriculum design must be focused on attaining learners’ prospective
needs by developing generic aptitude in students such as team performance,
communication skills and critical thinking.
 Array of learning tasks which involve learners including student discussion must take
place in order to develop constructive learning ambience.
 Teaching faculty of Elite must focus on motivating students by exhibiting their own
enthusiasm, stimulating students and offering thought provoking, pleasurable and
active classes.
 Curriculum design must guarantee that objectives, concepts, learning activities in
addition to assessment are reliable with attaining learning outcomes linked to
upcoming student needs.
 Lastly, assessment must show utmost uniformity with expected learning outcomes
and thus must have adequate legitimacy for the discipline or profession.
Although many skills and practices call for effective teaching, these skills throw light on
additional principal criterion whereby teaching designs must attain prospective needs of
learners in relation to curriculum and learning outcomes (Bennett and Livingston 2018). With
the shifting Australian higher education context, EEI requires such an evolutionary
improvement approach of being future oriented and attain current demands and needs of
students.
System and Process Development for Elite Education
The Integrated Enterprise Management (IEM) model comprises of three dimensions
namely strategic management, process management and individual performance management
along with three phases for example target determination, performance assessment and
improvement. According to authors, these phases are implemented for each dimension meant
for higher education institutions in correlated approach. On the other hand, subsequent to the

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determination of institutional goals via strategic management, the essential mechanisms and
tools are used by the processes in order to attain these strategies (Hazelkorn 2015). At this
juncture, Elite must structure the integration of this model into three phases:
 Target determination phase: After the targets of the procedures are generated from the
strategic goals, the individual targets are determined as per process targets.
 Improvement planning phase: The individual progress plans are determined from the
process development strategies which constitute as per strategic plans.
 Performance evaluation phase: The performance evaluation or assessment process is
applied from monitoring the performance outcomes of each dimension. For example,
the process outcomes include institutional performance results.
Integrated Enterprise Management (IEM) Model Designed For Higher Educational
Institutions
Source: (Norton, Cherastidtham and Mackey 2016)

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Academic and Pastoral Support Policy for Elite Education Institute
In every higher educational institute, support for students is provided through Student
Support Team (SST), which involves Student Support Officers (SSOs) or equals. The SST
offers students with key point of contact.
Monitoring and Evaluation- Elite Management must comprise of effective mechanism and
assess academic and pastoral support in order to guarantee the adequacy of support
managements and ensure that suitable action is taken in order to address issues which have
been raised by students (Noe et al. 2017). Elite must further attain University established
requirements. Monitoring excellence of provision of academic as well as pastoral support
across higher educational institutions must be complemented by the implementation of staff
evaluation procedures such as annual review.
Training and Development- An operative framework of support hinge on the information
and skills of all employees that have accountability for providing information and guidance.
Elite must ensure that sufficient opportunities are effective for consultation, training and
development and that these occasions are reserved.
Conclusion
Therefore from the above discussion, it can be concluded that Elite must efficiently
take into account aforementioned recommendations of management improvement to play
decisive role in continual endeavour to ascertain prospective progress, developments,
stakeholder expectations and principally needs and demands of students. With proper
implementation of these recommendations will help management of Elite to have resonance
and implication within a changed and fluctuating educational context. Higher education
institutions like Elite can respond to the changes in its environment along with pressures and
demands of partnerships and developments in related areas that encompass education,

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expertise, technological and social determinants by means of strategic management. Strategic
management adjusts to a rapidly shifting environment and offers strategic themes and
objectives for the likely future of higher educational institutes. Conversely, process
management offers the essential tools and mechanisms in order to attain the vision of the
higher education institutes and expands the strategies through the whole enterprise. However,
it can be challenging to conceptually incorporate strategic management and process
management in higher education institutions in order to guarantee supreme quality results.

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References
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