BMS 409: Innovation and Enterprise Report - Elliot Brown Ltd

This report provides a comprehensive analysis of Elliot Brown Ltd's innovative product, focusing on a smart security watch designed for women. The report begins with an introduction to innovation and the company's background, followed by an evaluation of the chosen product, highlighting its strengths, such as its location tracking and emergency alert features, and its shortcomings, including potential network connectivity and battery life issues. The core of the report lies in its recommendations, which suggest enhancements to the watch's features, such as incorporating location-based assistance and integrating emergency contact systems, alongside solutions for the identified shortcomings. The report utilizes the innovation diffusion theory to support its analysis and recommendations, concluding with a summary of findings and a list of references.

INNOVATION AND
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Background of company and description of situation.................................................................3
Evaluating chosen product and determining its strengths as well as shortcomings....................3
Recommendation in context of enhancing strengths of good and improving shortcomings......4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Innovation is defined as process or action in context of adding value for consumers,
which is quite beneficial for an enterprise. The current assignment will be based on Elliot Brown
Ltd, which falls under list of top 15 companies that manufacture watches for men and women's.
The current assignment will evaluate innovative product of company and explain its strengths as
well as shortcomings. Furthermore, the report will define suggestions in regard to enhance key
strength and improve shortcomings of creative item.
TASK
Background of company and description of situation
Elliot Brown Ltd, is recognized as one of the most popular start up British watch brands
in the United Kingdom. It has created stout watches for more active and productive men's and
female's as well. The co-founder have lead company with passion for innovation and combining
their expert talent, skills and knowledge to manufacture watches that fill a gap in market. In
recent time, due to late night shifting and professional careers, many women's are facing issues
relate to their safety as their parents are also concern in context of same thing. According to this,
situation organization may take initiative to innovative some new product.
Evaluating chosen product and determining its strengths as well as shortcomings
Elliot Brown may innovate a new product for women's, which made them able to feel
free from any kind of threat or issues related to security especially when they travel alone and go
back to home at late night after completing working hours. Organization may generate a creative
idea by applying and following the suggestion of innovation theory. Innovation diffusion theory
is included in list of 4 types of theories in context of innovation (Theories of Innovation Adoption
and Real, 2020). According to this concept, organization may think toward identify current needs
and requirements of consumers through which it may offer a product which help to provide
satisfactory experience to individual buyer.
By applying this theory, company may generate decision to manufacture smart security
watches for female's, which is one of the most effective innovative ideas that provide benefits to
organization as well as women's as its target customers (Black, Liedeman and Ryklief, 2020).
Organization has manufactured varied watches for both male and female, but these are not much
effective in context of women security (Yuen and et.al., 202). High tech security watches in

regard to above purpose provide unexpected outcomes in term of decreasing number of cases
related to kidnapping, etc.
Strengths-
Elliot Brown by using the theory of innovation and generating new idea, may produce its
safety watch exclusively for women, to protect them from any kind of unethical activities. The
key strength of these watches is that it help to track the location of individual or user especially
female's when they fall under any situation which may affect their life.
This safety watch makes utilize of custom-made technology that uses smartphones of
consumers to trigger emergency alarms to a network of pre-set recipients. With the help of this
product, user may connect two or more members, when they need them on emergency basis. It
saves the number of those people who may reach at the location and able to support female.
Shortcomings-
It can be said that, in today's era technology change the way people conduct varied
activities and practices, but due to some technical defaults it creates issues which may put
negative impacts on daily life activities (Roy, Chowdhury and Aslam, 2020). For example, when
female use smart security watches, they may face problem to send notification because poor
network connectivity unable them to alert people whose numbers or ID saved in watches
systems. Technical default may impact negatively upon security of women's, which is not
acceptable.
Furthermore, along with above disadvantage in context of innovative security watches,
another thing may impact negatively upon success of product and that is battery default in term
of low battery power.
Recommendation in context of enhancing strengths of good and improving shortcomings
As discussed and evaluated above, Elliot Brown security watches have certain strengths,
on the other hand, it has some shortcomings which may impact success and sales of this product
negatively. In context of pros and cons, company may take varied initiative by following some
suggestions that are;
 In the best feature in watches is tracking devices which define the location of user to
other people when they track them to help in emergency situation. Organization can add
more value within it by adding the feature in term of system which support user to
identify nearby location where they can take help in term of security from cops.

 Furthermore, along with that, company can feed emergency number in watches system
which female can use during situation when they needed. It helps them to just push the
bottom and get support from any activity nearby them which is unethical and quite
different form example, presence of unknown person who continually watching user and
revolve around bus stand when female wait for vehicle.
 All above suggestion are quite good. But still certain shortcomings are accessible for
which company can also take major actions. For instance, this department can implement
high network connectivity systems which covers good range and connect users quickly
with other people whether they are family members or friends. It is quite important that
connectivity system in watches are better, because it enables female to alter other for
their help.
 Moreover, another default that firm can solve is related to battery, it can add solar battery
system in watches which help to give power even when it is not charged (Boretti, 2020).
CONCLUSION
From above analysis, it has been concluded that by manufacturing safety watches for
women's, company has built its strong and the most influencing brand image in market. By
summing up above discussion, it has been identified that by following the theory of innovation,
firm has innovated a safety watches that has protected most of the females from unpredicted
incidents.

REFERENCES
Books and journals
Black, G.F., Liedeman, R. and Ryklief, F., 2020. Using hand maps to understand how
intersecting inequalities affect possibilities for community safety in Cape
Town. Community Development Journal. 55(1). pp.26-44.
Boretti, A., 2020. Solar photovoltaic and batteries have unaffordable environmental and
economic costs. Energy Storage, p.e206.
Büyüközkan, G. and Güler, M., 2020. Smart watch evaluation with integrated hesitant fuzzy
linguistic SAW-ARAS technique. Measurement.153. p.107353.
Cleary, J. and et.al., 2020. On the energy storage scene. Renew: Technology for a Sustainable
Future. (150). p.23.
Hossain, M.S. and et.al., 2020. Integration of smart watch and geographic information system
(gis) to identify post-earthquake critical rescue area part. i. development of the
system. Progress in Disaster Science. 7. p.100116.
Indrayana, I.N.E. and et.al., 2020, July. Design of Children Monitoring Application for Outdoor
Activities Using a Smart Watch. In Journal of Physics: Conference Series(Vol. 1569,
No. 3, p. 032093). IOP Publishing.
Roy, M., Chowdhury, C. and Aslam, N., 2020. Security and privacy issues in wireless sensor
and body area networks. In Handbook of computer networks and cyber security (pp.
173-200). Springer, Cham.
Xu, W. and et.al., 2020. Gait-Watch: A Gait-based context-aware authentication system for
smart watch via sparse coding. Ad Hoc Networks. 107. p.102218.
Yuen, K.F. and et.al., 2020. Factors influencing autonomous vehicle adoption: An application of
the technology acceptance model and innovation diffusion theory. Technology
Analysis & Strategic Management. pp.1-15.
Online
Theories of Innovation Adoption and Real. 2020. [ONLINE]. Available through:
<https://ohiostate.pressbooks.pub/drivechange/chapter/chapter-1/>