Elmenus: Development as a Strategic Manager - Qualifi Level 7 Diploma

This report examines Elmenus' strategic objectives and the leadership competencies required to achieve them, focusing on skills enhancement through a SMART action plan. It assesses personal leadership skills using SWOT analysis and outlines opportunities for development in areas like collaboration, time management, and analytical skills. The report evaluates the impact of personal development on organizational goals, highlighting the importance of staff welfare and a supportive environment. The analysis covers Elmenus' vision, strategic objectives, and the managerial competencies needed for success, emphasizing the role of effective leadership in navigating challenges and fostering a positive organizational culture. Concluding with recommendations for continued growth and strategic alignment, this report offers insights into Elmenus' approach to development as a strategic manager. Desklib provides access to this and similar solved assignments to aid students in their studies.

724 - Development as Strategic Manager
Title of the Final Project
Lecturer:
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Acknowledgement
I certify that this project is my own work, based on my personal study and/or research, and
that I have acknowledged all material and sources used in the preparation of this project
whether they be books, articles, reports, lecture notes, any other kind of document, electronic
or personal communication.
I also certify that the project has not previously been submitted for assessment in any other
course or at any other time in this Course, unless by negotiation, and that I have not copied
in part or whole or otherwise plagiarised the work of other students and/or persons. I have
read the policy on plagiarism and understand its implications.
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Executive Summary
Elmenus needs to develop various areas in order to attain strategic objectives and
build future skills. This includes time management skill, analytical skill, decision making
skill, collaboration skills, planning skills and leading skills.
PDP and SMART action plan are tools which can be used to asses leadership skills
and build path to attain the various leadership skills needed for development.
Effective leadership and participative leadership style has helped Elmenus face
adverse leadership situations
Staff welfare culture at Elmenus has played an important role in attainment of
strategic objectives.
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Table of Contents
Acknowledgment...................................................................................................................................2
Executive Summary...............................................................................................................................3
Introduction...........................................................................................................................................5
Background........................................................................................................................................5
Aims & Objectives .............................................................................................................................5
Scope.................................................................................................................................................5
TASK 1....................................................................................................................................................6
TASK 2....................................................................................................................................................7
Critical discussion of opportunities which support leadership development ...................................7
TASK 3....................................................................................................................................................8
TASK 4....................................................................................................................................................9
Conclusion & Recommendations.........................................................................................................10
References...........................................................................................................................................11
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Introduction
Background
The company selected for this report is Elmenuss which is an online food delivery platform
headquartered in Cairo, Egypt. The firm provides users digitized restaurant menus from food
cart to Hotel menus (Elmenus, 2021). This report looks at the functional management and
organizational development responsibilities of the company. This report identified new skills
required by the company in future years along with comprehensive SMART action plan for
developing personal skills in comparison to skills needed by the company. In addition to this,
the contribution of personal development to wider organization is included in this report.
Staff welfare environment and staff welfare culture are also included in this report.
Aims & Objectives
The aim of the report is to determine the mission and vision of the company along with
leadership competencies and skills required by the company in the coming years. The
objective of this report is to asses own leadership skills and develop SMART leadership skills
in the last six months. In addition to this another objective of this report is to understand the
contribution of personal development to the company.
Scope
The scope of this report is quite wide as it looks at mission, vision and strategic objectives of
the company and understand the future skills requirements of the company. In addition to this
the wide scope of this report includes usage of analysis framework to analyse leadership
skills and SMART action plan to imitate leadership development. Apart from this, the impact
of personal development on strategic ambitions of the company and review of contribution of
development is also given in this report. The staff welfare environment and welfare culture at
Elmenuss is also covered under the large scope of this report.
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TASK 1
1.1 Vision and strategic objectives of Elmenus:
The vision of a company means a place where they aspires to be in the near future whereas
the strategic objective are the quantifiable goals that a company is willing to achieve in the
future. The strategic objective are more reliable as there are proper strategies made in order to
achieve the objectives of the organisation. In context of Elmenus they started as a food
discovery platform and now they have started even delivering food items , the company's
vision is “to be top food delivering company and expand all over the country”. Elmenus
objectives in elevating Human Resource are discussed below:
 Developing communication skills: The organisation aims to develop the
interactive and communications skills of their employees as while delivering they
need to communicate in a very polite manner.
 Training of the IT staff: Training the IT staff so that they can maintain their
website and make it more user-friendly. This will help the customers in easily
accessing the food that is available to them.
1.2 Managerial and leadership competencies required to deliver the strategic
ambition over the period of the plan.
Achieving the required objectives requires efforts from every person in the organisation
especially the leaders and the managers of the company. Few of managerial and leadership
competencies are discussed below:
Clarity on responsibility: Every employee should know what is their responsibility in the
organization , this helps in the smooth functioning in the organisation (Williams and et. al.,
2017). If everyone is clear about their roles and responsibilities in the organization then the
required objectives are much easier to accomplish.
Effective Delegation- There should be some delegation of authority and responsibility so that
the leader won't be much burdened and the work will be done smoothly. The delegation
should not be much , it should only be done according to the skills of your subordinates.
Respect for Colleagues- The leader of the organization should respect the employee working
under him so that they will not feel that they are being humiliated instead they will realise a
matter of self pride. Leader should listen and consider every employee's opinion so that they
will feel that they are working in a team and there are good chances that the opinion will be
effective for the organisation.
1.3 Skills that organization needs to enhance in order to deliver the strategic
decisions.
Planning: Planning is the most necessary skill that a company needs to develop as it derives
each and every activity in the business (Ritter and et. al, 2018). In case of Elmenus they need
to plan how they are going to expand in other cities like what kind of approach they will
follow while promoting their brand in new cities. Planning on how they are going to give
effective training to the employees will help the organisation in smooth working.
Collaboration: Collaborating with the staff in accomplishment of goals is one of the most
important skill that needs to be enhanced. As every goals gets achieved by team work. So the
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employees should be co-operative and work together with every department so that they can
achieve the goal as a whole. In context of Elmenus their employees should work with each
other , focusing on the company's goals instead of personal goals.
Leading and managing: The managers need to enhance their leading and managing skills so
that they can effectively make everything in the organisation properly managed and there
won't be any chaos in the organization. A better management and leadership results in
achieving of the goals and objectives of the company.
1.4 New skills that an organization needs to develop
Time management: Proper Allocation of time according to the tasks helps in completion of
work on time (CDFM, and DFMC, 2019). This helps in planning the daily schedule which
helps in achieving the weekly and then monthly goals.
Analytical skills: Analytical skill means conducting researches , analysing data and then
making a conclusion based on those data. This helps the organization in the growth prospect.
Decision making skills: Enhancing decision making skills helps the management in making
the right decision, this is one of the most critical skills as it helps the leaders in smoothly
running the organisation.
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TASK 2
2.1 Critical discussion of opportunities which support leadership
development
Digital transformation: Egypt is seeing digital transformation in recent years as the
number of internet users and internet accessibility has increased in the country. This
environmental conditions provides opportunity to support leadership development as digital
technology can be used to virtually train the workforce and enhance their leadership
capabilities. The favourable impact of this environmental condition is that it decreases
investment on leadership training as internet penetration can help Elmenuss easily connect
with employees and offer them effective leadership training. The adverse impact of
environmental condition is that it can introduce threat of cyber crime. This risk can be
eliminated through effective leadership as effective leaders will be able to coordinate with IT
team to develop secure virtual leadership for employees.
Economic growth: Egypt has seen strong and resilient economic growth (Sghaier et.
al., 2019). This will support leadership development as Elmenuss will be able to utilize
healthy economic conditions in Egypt to persuade employees to participate in leadership
development programs. The favourable impact of this environmental condition is that it will
helps the company earn to invest in leadership development programs. The adverse impact of
this is that multinational companies operating in Egypt can attract employees with leadership
potential by offering better financial incentives. This can be solved with the help of effective
leadership as effective leaders can build strong relations with consumers which persuades
employees to stay with the company despite lucrative offers from rival firms.
2.2 Assessment of own leadership skills
The SWOT analysis to asses personal leadership skills is provided below:
 Strengths: My primary skill are my effective decision making skills which help me
make effective managerial decisions.
 Weaknesses: My primary weakness are my ineffective analytical skills which reduce
my ability to determine future actions.
 Opportunities: I have the opportunity to enhance my time management skill and gain
quick success in the company.
 Threats: My ineffective collaboration skill threaten my career progression to
leadership position.
Personal development plan
Skill Current level
(out of 5)
Target
level
(out of 5)
Development
Opportunity
Success
Criteria
Timescale
Collaboration
skills
2 4 I have the
opportunity to
participate in
team tasks an
build
collaboration
The ability to
build high
performing
teams through
collaboration.
3 months
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skills.
Time
management
skills
2 5 I have the
opportunity to
build time
management
skills by using
4-d time
management
tools.
The ability to
complete
various tasks
in timely
manner.
2 months
Analytical skills 1 3 I have the
opportunity to
enhance
analytical skills
by building
knowledge on
logical thinking
and reasoning.
The ability to
effectively
analysis
situations to
assist in
effective
planning.
5 moths
2.3 SMART Action Plan
Objective Specific Measurable Attainable Realistic Timely
To enhance
collaboration
skills
This is
specific
objective as
it focuses on
developing
team
collaboration
skills.
This objective
can be
measured by
determining
the ability to
build high
performing
teams through
collaboration
This objective
can be easily
attained by
participating
in team tasks
and
understanding
team
development
models.
This is
realistic
objective as it
will help in
building high
performing
teas in the
company.
3 months
To build time
management
skills
This is
specific
objective as
it involves
developing
better time
management
skills.
The
measurement
criteria for
this objective
is to finish
high priority
tasks in
timely
manner.
4-D time
management
tool can help
in attainment
of this
objective.
This is
realistic
objective as it
is future skill
requirement
for Elmenuss.
2 months
To improve
analytical
skills
This
objective is
particular in
nature as it
focuses on
This objective
can be
measured by
understanding
improvement
This objective
can be
attained by
learning about
reasoning and
This is
realistic
objective as it
is necessary
skill for
5 moths
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enhancing
analytical
skills.
in analysing
different
business
situations.
adopting
critical
thinking.
development
of Elmenuss.
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TASK 3
3.1 Critical evaluation of outcome of plan against original objectives
The personal development plan has played an important role in improving own
leadership skills but also organizational wide development. The primary objective of the plan
is to build collaboration skills. At a personal level the theories related to team development
and team behaviour have helped in improving personal collaboration skills. This has assisted
in improving managerial functions such as team, building and supervising effective work at
Elmenuss. The results of the personal development plan showcase improvement in various
managerial functions because of development of collaboration skills. This is because
effective collaboration skills lead to better communication with employees. On an
organizational level development of collaboration skill played an important role in achieving
strategic human resource objective of training IT staff. The second objective of the personal
development plan is to enhance time management skills. The result of personal development
plan has positively affected personal time management skill which has helped improve
management function as it enables timely completion of various tasks. On an organizational
level the development of time management skill with the help of person al development plan
has helped in timely attaining strategic human resource objective of providing training to IT
staff. The last outcome of personal development plan is improvement of analytical skills. The
development of analytical skills has improved managerial functions as it helps understand
different business situations from different viewpoints to find solutions quickly. On an
organizational level the outcome of personal development plan in improving analytical skills
have helped improve communication skills of the workforce and attain strategic human
resource objectives of the firm. This is because analytical skills enable quick problem
solving.
3.2 Evaluation of impact of leadership style on strategic ambitions of the
company
The participative leadership style has played an important role on facing adverse
leadership conditions and achieving organizational strategic human resource objective.
Participative leadership style includes high involvement of employees and considering
opinion of every employee in decision making. Adverse leadership condition was evaluated
during attainment of strategic human resource objective of building communication skills of
the workforce. This included resistance of employees in adopting new ways of workplace
communication and hesitant of senior employees in participating in communication
development initiative. The advantage of participative leadership style Participative
leadership helped understand reason behind employee resistant and hesitation to develop
various barriers and resolve this adverse leadership situation. The disadvantage of this
leadership style is that it delayed decision making process at the company. In addition to this,
the participative leadership style also helped attain strategic ambitions of the company. In
particular their strategic objective of training IT staff was enabled with the help of
participative leadership as the training programs were created with the help of IT staff and
provided positive results with low resistance.
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3.3 Critical review of leadership development
The personal development plan and SMART action plan for developing leadership
has provided positive results in various areas and has helped attain strategic objective of
Elmenus. The positive results of leadership development plan is that it has united the
workforce and improved various skills for the future development and leadership
improvement of the company. Development of collaboration skills have helped create unified
workforce while also improving employee engagement at Elmenus. Apart from this the
development of analytical, skills have played an important role in solving various problems
which occurred during training IT staff. The negative outcome delivered because of the
leadership development plan is that the usage of participative leadership have delayed
decision making process. It is determined that the leadership development plan has made
greater contribution to attainment of strategic ambitions than originally envisaged. This is
because the it has helped successfully train the IT staff and build communication skills of
employees. The negative outcome of the plan can be eliminated in the future by using digital
technology to gain opinions of each employee quickly which will lead to better decision
making process.
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