Analyzing Elon Musk's Leadership and Strategic Approach in SpaceX
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AI Summary
The assignment aims to explore Elon Musk's distinctive leadership style as demonstrated in SpaceX, emphasizing his innovative vision and strategic management practices. By examining his approach, including risk-taking and innovation, this task involves conducting a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats facing SpaceX. The analysis will provide insights into how Musk’s leadership impacts SpaceX's strategic direction and its positioning within the aerospace industry.

Strategic Management
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EXECUTIVE SUMMARY
Strategic management is essential aspect in the business firm by which company can
effectively operate its business activities and function for attain the objective. Strategic
leadership helps to the company in properly lead and direct the workforce through which right
kind of solution can attain at the right time and at the right place. In the present study
significance and key elements of the strategic leadership has effectively discussed. In addition to
these Activities and role of Elon Musk has been also studied in this report.
Strategic management is essential aspect in the business firm by which company can
effectively operate its business activities and function for attain the objective. Strategic
leadership helps to the company in properly lead and direct the workforce through which right
kind of solution can attain at the right time and at the right place. In the present study
significance and key elements of the strategic leadership has effectively discussed. In addition to
these Activities and role of Elon Musk has been also studied in this report.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Own understanding of the strategic leadership, how and why the leadership strategic is
similar to or different from the existing ideas of strategic leadership....................................1
2. On the basis of above literature the key feature of strategic leadership.............................2
3. Key elements of strategic leadership scorecard..................................................................2
4. Activities and role of Elon Musk........................................................................................4
5. Analysis of leadership score card with Elon musk.............................................................5
6. Conclusion..........................................................................................................................6
REFERENCES................................................................................................................................7
INTRODUCTION...........................................................................................................................1
1. Own understanding of the strategic leadership, how and why the leadership strategic is
similar to or different from the existing ideas of strategic leadership....................................1
2. On the basis of above literature the key feature of strategic leadership.............................2
3. Key elements of strategic leadership scorecard..................................................................2
4. Activities and role of Elon Musk........................................................................................4
5. Analysis of leadership score card with Elon musk.............................................................5
6. Conclusion..........................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
The report strategic management includes some understanding of the strategic leadership
which refer to the person who bring vision and lead the team. Also, the most important factor of
the strategic leadership is the key feature that the leaders should have to make strategy in the
organization.
1. Explaination of the strategic leadership
Strategic leadership: It refers to the key person who have potential to bring a specific
vision in the organisation and to motivate others to achieve the vision. It can also define as the
proper use of the planning for the workforce management. To bring some specific changes in the
organisational which can influence performance of the organisation with different strategy
implementation by leader (Bergh and et.al., 2014).
The leadership strategic is similar from the existing ideas of the strategic leadership. The
main motive of the strategic leadership is to boost the productivity of the organisation and make
the working environment better for the employees.
Comparison between the existing strategic leadership and previous strategic leadership
Working style: the existing strategic leadership working style is more innovative while
the previous leadership is based on the theories which are not related to the real life
performance (Bull and et.al., 2016).
Risk taking: The existing strategic leadership is had little risk which can not negatively
influence the performance of the business enterprise. Also, the previous strategic which
also influence on the risk taking.
Difference between existing leadership and with the previous leadership:
Motivational skill: In the existing leadership strategic they have motivational skill. If the
team is not able to achieve the organisational goal can be the important factors for the
organisational. While the previous strategic leadership have to focus on the organisational team
and they don't have the motivational skill in which the whole team will be in the conflicts due to
certain issue (Chen, Kim and Yamaguchi, 2014).
Technical skill: in the existing strategic leadership technical skill are according to the
requirement of the organisation. The proper software and other basic understanding can be
considers in the strategic leadership. While the previous strategic leadership have less technical
1
The report strategic management includes some understanding of the strategic leadership
which refer to the person who bring vision and lead the team. Also, the most important factor of
the strategic leadership is the key feature that the leaders should have to make strategy in the
organization.
1. Explaination of the strategic leadership
Strategic leadership: It refers to the key person who have potential to bring a specific
vision in the organisation and to motivate others to achieve the vision. It can also define as the
proper use of the planning for the workforce management. To bring some specific changes in the
organisational which can influence performance of the organisation with different strategy
implementation by leader (Bergh and et.al., 2014).
The leadership strategic is similar from the existing ideas of the strategic leadership. The
main motive of the strategic leadership is to boost the productivity of the organisation and make
the working environment better for the employees.
Comparison between the existing strategic leadership and previous strategic leadership
Working style: the existing strategic leadership working style is more innovative while
the previous leadership is based on the theories which are not related to the real life
performance (Bull and et.al., 2016).
Risk taking: The existing strategic leadership is had little risk which can not negatively
influence the performance of the business enterprise. Also, the previous strategic which
also influence on the risk taking.
Difference between existing leadership and with the previous leadership:
Motivational skill: In the existing leadership strategic they have motivational skill. If the
team is not able to achieve the organisational goal can be the important factors for the
organisational. While the previous strategic leadership have to focus on the organisational team
and they don't have the motivational skill in which the whole team will be in the conflicts due to
certain issue (Chen, Kim and Yamaguchi, 2014).
Technical skill: in the existing strategic leadership technical skill are according to the
requirement of the organisation. The proper software and other basic understanding can be
considers in the strategic leadership. While the previous strategic leadership have less technical
1
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skill due to lack of resource and the manual data generated at that time mad the lack technical
skills in the strategic leadership (Eden and Ackermann, 2013).
2. On the basis of above literature the key feature of strategic leadership
The difference of the strategy's leadership occurs some feature as such
Motivational skill: To every leadership the main skill have in the leader is to motivate the team.
If the team leadership is not able to motivate their team the performance will bring less output in
the organisation. Strategic leadership will affect when the team leader have motivational skills.
Sometimes the motivation skill may bring boost the individual performance in the organization
(Gao and Low, 2014).
Technical skill: This is also the main features in then strategic leadership is the technical skill in
which the work according to the technical knowledge which bring easy way of doing the task.
The software may use in the organisation can be easily operated by the leader. Sometime the
poor technical skill bring the situation where the organizational may be the effect productivity
(Hill, Jones and Schilling, 2014).
Open minded: this also the main feature the strategic leadership have that then leader should be
open minded in which the communication will be easy. If the strategic leadership don't lead with
the open minded the team will be not able to exact communication with the leader. This may
cause the communication barriers among the organisation which may bring the conflict situation.
Communication skill: the most important skill that strategic leadership have is the
communication skill in which the understanding of the task to the team member have to be
clearly. Also, the team will communicate the proper with leader which will create proper
coordination's among the team members during the task (Islam and Mamun, 2017).
Decision making: strategic leadership have the decision making on the basis of the experienced
and with proper planning the decision have been made. The rapid de scion of the leader may not
influence the productivity of the team members. It will always bring some better outcomes for
the organisation (Kosolapov and Kotov, 2015).
3. Key elements of strategic leadership scorecard
In order to effective development of leadership skills, it is necessary for leaders to ensure about
diverse factors. By having an effective consideration of dynamic factors the development of
leadership skills can be taken into account. Classification of elements can be as anticipate,
challenge, interpretation, decision, communication, innovation, application and learning. With an
2
skills in the strategic leadership (Eden and Ackermann, 2013).
2. On the basis of above literature the key feature of strategic leadership
The difference of the strategy's leadership occurs some feature as such
Motivational skill: To every leadership the main skill have in the leader is to motivate the team.
If the team leadership is not able to motivate their team the performance will bring less output in
the organisation. Strategic leadership will affect when the team leader have motivational skills.
Sometimes the motivation skill may bring boost the individual performance in the organization
(Gao and Low, 2014).
Technical skill: This is also the main features in then strategic leadership is the technical skill in
which the work according to the technical knowledge which bring easy way of doing the task.
The software may use in the organisation can be easily operated by the leader. Sometime the
poor technical skill bring the situation where the organizational may be the effect productivity
(Hill, Jones and Schilling, 2014).
Open minded: this also the main feature the strategic leadership have that then leader should be
open minded in which the communication will be easy. If the strategic leadership don't lead with
the open minded the team will be not able to exact communication with the leader. This may
cause the communication barriers among the organisation which may bring the conflict situation.
Communication skill: the most important skill that strategic leadership have is the
communication skill in which the understanding of the task to the team member have to be
clearly. Also, the team will communicate the proper with leader which will create proper
coordination's among the team members during the task (Islam and Mamun, 2017).
Decision making: strategic leadership have the decision making on the basis of the experienced
and with proper planning the decision have been made. The rapid de scion of the leader may not
influence the productivity of the team members. It will always bring some better outcomes for
the organisation (Kosolapov and Kotov, 2015).
3. Key elements of strategic leadership scorecard
In order to effective development of leadership skills, it is necessary for leaders to ensure about
diverse factors. By having an effective consideration of dynamic factors the development of
leadership skills can be taken into account. Classification of elements can be as anticipate,
challenge, interpretation, decision, communication, innovation, application and learning. With an
2

effective consideration of such elements the leadership values can be well maintained. Classified
factors are effectively related with the sustainability (Li and et.al., 2016).
It is necessary for leader to ensure about ability to foresee changes at the diverse
workplace situation so that impressive values can be offered. At the situation of uncertainty the
business firm need to employ its managerial skills. It offers an opportunity to employ innovation
so that challenges can be accepted more efficiently. Reframing of problem and its solution is
also essential element that assist leaders to ensure that continuous development opportunities are
identified (Skjølsvik, Pemer and Løwendahl, 2017). Strategic thinkers continually demonstrate
curiosity to connect multiple data points in new and insightful ways to make sense. It also helps
in dealing with conflict situation and ensure about sustainability. Decision making process must
be consisted of distinctive strategic direction and choices. It allows to have better decisions for
impressive short term and long term decisions. Behaviour of learning new things is also an
essential element that leads leader to various opportunities.
In addition to this, it can be said that Elon Musk is a great leader who has focused
impressively on the diverse elements of leadership. With references of such factors the
individual has attained benefits in terms of organisational operations. Following are table which
indicate these elements-
Criteria Scale Description
Anticipation of situations 6 Musk is having effective
anticipation which allows him
to ensure that facts and
figures are referred properly.
This helps him in analysing
the complete situation.
Challenge acceptance 8 He is always ready to accept
challenge. It can be identified
effectively through evaluation
of space x project.
Interpretation and decision 7 He believes that first string
3
factors are effectively related with the sustainability (Li and et.al., 2016).
It is necessary for leader to ensure about ability to foresee changes at the diverse
workplace situation so that impressive values can be offered. At the situation of uncertainty the
business firm need to employ its managerial skills. It offers an opportunity to employ innovation
so that challenges can be accepted more efficiently. Reframing of problem and its solution is
also essential element that assist leaders to ensure that continuous development opportunities are
identified (Skjølsvik, Pemer and Løwendahl, 2017). Strategic thinkers continually demonstrate
curiosity to connect multiple data points in new and insightful ways to make sense. It also helps
in dealing with conflict situation and ensure about sustainability. Decision making process must
be consisted of distinctive strategic direction and choices. It allows to have better decisions for
impressive short term and long term decisions. Behaviour of learning new things is also an
essential element that leads leader to various opportunities.
In addition to this, it can be said that Elon Musk is a great leader who has focused
impressively on the diverse elements of leadership. With references of such factors the
individual has attained benefits in terms of organisational operations. Following are table which
indicate these elements-
Criteria Scale Description
Anticipation of situations 6 Musk is having effective
anticipation which allows him
to ensure that facts and
figures are referred properly.
This helps him in analysing
the complete situation.
Challenge acceptance 8 He is always ready to accept
challenge. It can be identified
effectively through evaluation
of space x project.
Interpretation and decision 7 He believes that first string
3
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making process foundation then employ
principles for better outcome.
Communication skills 7 He tries to have advanced
engagement with members so
that better anticipation can be
taken into account.
Innovation 9 Musk says that do not go with
flow is a concept that
motivates him to bring new
and innovative.
Learning attitude 8 He believes that smart people
then you can help you
efficiently because they also
make you learn continuously
impressive things.
4. Activities and role of Elon Musk
As per the research, it has been identified that Elon Musk is one of most innovative
believer among entrepreneurs. He has invested number of products and services that inspire
others. Paypal is also one of the best invention which has created a trend of online money
transfer process. As same the Tesla cars ingestions and Space X are also examples which
represent Elon Musk role in innovation. According to diverse media reports, Musk ensure that he
is hiring smart individuals who can bring better productivity within operations. Other than this,
he has also stated that he believe in follow dreams so that he can accept challenges easily. Musk
clearly is not concerned with the status. He is always motivated to accept challenges and bring
something new in the market for betterment of society (Verge, 2017.).
According to media reports, Elon Musk has focused on activities which create trust among
investors. He has made diverse changes in operations and structure of Tesla Motors so that
investor has things gone smoothly. It has escalating the cost within operations. Also, the
4
principles for better outcome.
Communication skills 7 He tries to have advanced
engagement with members so
that better anticipation can be
taken into account.
Innovation 9 Musk says that do not go with
flow is a concept that
motivates him to bring new
and innovative.
Learning attitude 8 He believes that smart people
then you can help you
efficiently because they also
make you learn continuously
impressive things.
4. Activities and role of Elon Musk
As per the research, it has been identified that Elon Musk is one of most innovative
believer among entrepreneurs. He has invested number of products and services that inspire
others. Paypal is also one of the best invention which has created a trend of online money
transfer process. As same the Tesla cars ingestions and Space X are also examples which
represent Elon Musk role in innovation. According to diverse media reports, Musk ensure that he
is hiring smart individuals who can bring better productivity within operations. Other than this,
he has also stated that he believe in follow dreams so that he can accept challenges easily. Musk
clearly is not concerned with the status. He is always motivated to accept challenges and bring
something new in the market for betterment of society (Verge, 2017.).
According to media reports, Elon Musk has focused on activities which create trust among
investors. He has made diverse changes in operations and structure of Tesla Motors so that
investor has things gone smoothly. It has escalating the cost within operations. Also, the
4
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activities and decisions made by him has also created a massive delays in operations during half
of 2007. In addition to this, it can be said that decisions made by Musk has created a short terms
issues but it was beneficial for attaining long term benefits. Musk has also created a opportunity
to bring innovation in electric motor cars for sustainable development. He has focused on
improvements in operations to cut out issues. It has impressively increased the operational
efficiency and made things more productive. It has been noticed that Musk has also indicated his
thinking recently on the twitter. He has opposed the immigration ban which has resulted increase
in number of followers. It has created a pressure on US government and ensured that things are
according to businesses so that proper sustainability can be maintained within market. He has
always focused on activities that provide engagement with public so that their needs can be
identified properly. Musk has also stated in his interview that always create a backup plan so that
we can deal with issues and failure in impressive manner. Along with this, it has been noticed
that activities of Musk has always focused on specific areas. It means he believes that success
can be achieved by targeting narrow focus because it allows creating a big impact.
5. Analysis of leadership score card with EIon musk.
The leadership score card of the EIon Musk is depended on the certain parameter such as
follows:
The KPI Anticipation of situations of the EIon Musk lies in the 6 scale which bring the
Elon is able to refer the facts and figure and he has effective anticipation in different situations.
It is the most important skill that a leader should considered. During the difficulty situation the
anticipation of the leader may save the organisation from incurring huge loss. Another kpi is the
Challenge acceptance of the Elon musk is on the scale of 8 which means he is always ready tom
accept the challenges for the organisation betterment (Trigeorgis and Reuer, 2017). It the most
important aspect of the leadership strategic influence on the organisation with proper manner
which can help the organisation to give better outcomes whenever needed. Interpretation and
decision making process is another KPI in which the Elon musk scale on seven which leads to be
the better interpretation in the organisational situation and according to that the decision have
been made (Anton, 2015). However, the Communication skill in the Elon Musk scale on the
seven which can determine that the organisation need some better leader like Elon who have
better communication skills and make clear communication in the organisation to avoid the
conflict situation in teams. Innovation ideas from the Elon Musk on the scale of the nine which
5
of 2007. In addition to this, it can be said that decisions made by Musk has created a short terms
issues but it was beneficial for attaining long term benefits. Musk has also created a opportunity
to bring innovation in electric motor cars for sustainable development. He has focused on
improvements in operations to cut out issues. It has impressively increased the operational
efficiency and made things more productive. It has been noticed that Musk has also indicated his
thinking recently on the twitter. He has opposed the immigration ban which has resulted increase
in number of followers. It has created a pressure on US government and ensured that things are
according to businesses so that proper sustainability can be maintained within market. He has
always focused on activities that provide engagement with public so that their needs can be
identified properly. Musk has also stated in his interview that always create a backup plan so that
we can deal with issues and failure in impressive manner. Along with this, it has been noticed
that activities of Musk has always focused on specific areas. It means he believes that success
can be achieved by targeting narrow focus because it allows creating a big impact.
5. Analysis of leadership score card with EIon musk.
The leadership score card of the EIon Musk is depended on the certain parameter such as
follows:
The KPI Anticipation of situations of the EIon Musk lies in the 6 scale which bring the
Elon is able to refer the facts and figure and he has effective anticipation in different situations.
It is the most important skill that a leader should considered. During the difficulty situation the
anticipation of the leader may save the organisation from incurring huge loss. Another kpi is the
Challenge acceptance of the Elon musk is on the scale of 8 which means he is always ready tom
accept the challenges for the organisation betterment (Trigeorgis and Reuer, 2017). It the most
important aspect of the leadership strategic influence on the organisation with proper manner
which can help the organisation to give better outcomes whenever needed. Interpretation and
decision making process is another KPI in which the Elon musk scale on seven which leads to be
the better interpretation in the organisational situation and according to that the decision have
been made (Anton, 2015). However, the Communication skill in the Elon Musk scale on the
seven which can determine that the organisation need some better leader like Elon who have
better communication skills and make clear communication in the organisation to avoid the
conflict situation in teams. Innovation ideas from the Elon Musk on the scale of the nine which
5

bring the more ideas and inn ovation in the organisation the task will the completing in the
limited time and the outcomes will be better than the other strategic leadership (Strategic
Management, 2017). Need to find the communication skill more effective in the leadership-
strategic because in the most effective in Elon Musk have the better communication in the
organisation.
6. Conclusion
According to the score card of the Elon Musk. He is the effective strategics leader in
which the innovation and new idea bring by the Elon musk make the betterment of the
organisation. Sometime ideas will bring the better outcomes in a limited time. He always accepts
the challenges in front of him which means that Elon Musk will try to make more task in the
organisation with better way. This may help to the organisation to save from the difficult
situation. The learning attitude of the Elon Musk is also commendable in which he has the ability
to learn the new things and implementable in their leadership will bring some changes in the
team as well in the organisation. But Elon Musk need to improve in the Anticipation of
situations where the most important factor for the organisation. If the leader have this skill than
the facts and figure refers to make the strategy for more analysis of the competitor outcomes in
the market and the organisation condition in the market may be taking for the decision strategies
decision making process. Also, the Elon Musk need to improve in the Interpretation and decision
making process.
6
limited time and the outcomes will be better than the other strategic leadership (Strategic
Management, 2017). Need to find the communication skill more effective in the leadership-
strategic because in the most effective in Elon Musk have the better communication in the
organisation.
6. Conclusion
According to the score card of the Elon Musk. He is the effective strategics leader in
which the innovation and new idea bring by the Elon musk make the betterment of the
organisation. Sometime ideas will bring the better outcomes in a limited time. He always accepts
the challenges in front of him which means that Elon Musk will try to make more task in the
organisation with better way. This may help to the organisation to save from the difficult
situation. The learning attitude of the Elon Musk is also commendable in which he has the ability
to learn the new things and implementable in their leadership will bring some changes in the
team as well in the organisation. But Elon Musk need to improve in the Anticipation of
situations where the most important factor for the organisation. If the leader have this skill than
the facts and figure refers to make the strategy for more analysis of the competitor outcomes in
the market and the organisation condition in the market may be taking for the decision strategies
decision making process. Also, the Elon Musk need to improve in the Interpretation and decision
making process.
6
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REFERENCES
Bergh, D.D., and et.al., 2014. Signalling theory and equilibrium in strategic management
research: An assessment and a research agenda. Journal of Management Studies. 68(8).
pp.1334-1360.
Bull, J.W., and et.al., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services, 17, pp.99-111.
Chen, W.M., Kim, H. and Yamaguchi, H., 2014. Renewable energy in eastern Asia: Renewable
energy policy review and comparative SWOT analysis for promoting renewable energy
in Japan, South Korea, and Taiwan. Energy Policy. 67(5). pp.319-329.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Islam, F.R. and Mamun, K.A., 2017. Possibilities and Challenges of Implementing Renewable
Energy in the Light of PESTLE & SWOT Analyses for Island Countries. In Smart
Energy Grid Design for Island Countries. 76(6). pp.1-19.
Kosolapov, A.A. and Kotov, D.V., 2015. SCENARIOS GAS PRODUCTION
INFRASTRUCTURE IN EASTERN SIBERIA. Issues. 8(7). pp.546-563.
Skjølsvik, T., Pemer, F. and Løwendahl, B.R., 2017. Strategic management of professional
service firms: Reviewing ABS journals and identifying key research themes. Journal of
Professions and Organization. 7(2). pp.203-225.
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management. Strategic
Management Journal. 78(1). pp.42-63.
Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces,
Diamond, PESTEL, and SWOT Analysis.
Bahadir, S. C., Bharadwaj, S. G. and Srivastava, R. K. 2015. Marketing mix and brand sales in
global markets: Examining the contingent role of country-market characteristics. Journal
of International Business Studies. 46(5). pp.596-619.
7
Bergh, D.D., and et.al., 2014. Signalling theory and equilibrium in strategic management
research: An assessment and a research agenda. Journal of Management Studies. 68(8).
pp.1334-1360.
Bull, J.W., and et.al., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services, 17, pp.99-111.
Chen, W.M., Kim, H. and Yamaguchi, H., 2014. Renewable energy in eastern Asia: Renewable
energy policy review and comparative SWOT analysis for promoting renewable energy
in Japan, South Korea, and Taiwan. Energy Policy. 67(5). pp.319-329.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Islam, F.R. and Mamun, K.A., 2017. Possibilities and Challenges of Implementing Renewable
Energy in the Light of PESTLE & SWOT Analyses for Island Countries. In Smart
Energy Grid Design for Island Countries. 76(6). pp.1-19.
Kosolapov, A.A. and Kotov, D.V., 2015. SCENARIOS GAS PRODUCTION
INFRASTRUCTURE IN EASTERN SIBERIA. Issues. 8(7). pp.546-563.
Skjølsvik, T., Pemer, F. and Løwendahl, B.R., 2017. Strategic management of professional
service firms: Reviewing ABS journals and identifying key research themes. Journal of
Professions and Organization. 7(2). pp.203-225.
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management. Strategic
Management Journal. 78(1). pp.42-63.
Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces,
Diamond, PESTEL, and SWOT Analysis.
Bahadir, S. C., Bharadwaj, S. G. and Srivastava, R. K. 2015. Marketing mix and brand sales in
global markets: Examining the contingent role of country-market characteristics. Journal
of International Business Studies. 46(5). pp.596-619.
7
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Online
Strategic Management. 2017. [Online]. Available through:
<http://www.kau.edu.sa/Files/0057862/Subjects/Strategic%20Management
%20Book.pdf>. [Accessed on 16 Oct 2017].
Verge, 2017. SpaceX and Eion. [Online]. Available through:
<https://www.theverge.com/2017/10/15/16476884/elon-musk-reddit-ama-spacex-mars-
interplanetary-transport-system-raptor-engines>. [Accessed on 16 Oct 2017].
8
Strategic Management. 2017. [Online]. Available through:
<http://www.kau.edu.sa/Files/0057862/Subjects/Strategic%20Management
%20Book.pdf>. [Accessed on 16 Oct 2017].
Verge, 2017. SpaceX and Eion. [Online]. Available through:
<https://www.theverge.com/2017/10/15/16476884/elon-musk-reddit-ama-spacex-mars-
interplanetary-transport-system-raptor-engines>. [Accessed on 16 Oct 2017].
8
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