Emaar Business Expansion: Ansoff Matrix and PESTLE Analysis Report

This report analyzes Emaar's potential business expansion into Panama, Columbia, and Indonesia. The report utilizes the Ansoff Matrix to identify suitable expansion strategies for each country, considering factors like market development, diversification, and existing services. It also incorporates a PESTLE analysis to evaluate the political, economic, social, technological, legal, and environmental factors influencing each market. The report suggests specific strategies for each country, such as offering new property management services in Panama, expanding property buying and selling services in Columbia, and exploring rental services in Indonesia. The analysis considers factors like GDP growth, inflation rates, political stability, and potential rental yields to justify the recommendations. References from sources like Corporate Finance Institute and articles on real estate services are included to support the analysis and recommendations.

Suggested Expansion Strategies:
Ansoff Matrix Strategy Type Example Reason
Panama Diversification
Strategy (CFI, 2019).
Expanding the business
by offering the property
management services to
consumers as the new
service in the new
market (Fitzgerald,
2017).
It is one of best of real
estate company due to
which the company
can enter the Panama
market by adding new
services.
The country is trying
to keep up and remain
recognized for
innovation and
technology that helps
the company to
develop its services
more creative and
innovative.
Columbia Market Development
Strategy
Expansion of buying
and selling property
services as the old
The country has been a
supporter of
technological

services in the new
market (Fitzgerald,
2017).
innovation that helps
to make its services
more innovative.
As the company can
earns the 6.51 per cent
of revenue with the
existing services.
The country focuses
on laws related to
property laws and the
health and safety laws
due to which the
chances of fraud has
been reduces.
Indonesia Market Development
Strategy (CFI, 2019).
The company has to
explore the rental
services as the old
services in the new
market
Emaar can earn the
high revenue as it
earns the high amount
of rent by 8.61

percent.
As the political
structure is stable due
to which it is very easy
for the company to
enter the Indonesia
market.
Rising interest in
sustainable finance
from the investors in
financial sectors helps
to maintain the flow in
the market that
directly enhance the
demand of consumers.

References
CFI. (2019) What is the Ansoff Matrix?. Retrieved From:
https://corporatefinanceinstitute.com/resources/knowledge/strategy/ansoff-matrix/
Fitzgerald, J. (2017) Top Services Offered By Real Estate Agents. Retrieved From:
http://www.ps71.org/top-services-offered-real-estate-agents/