Financial Management Report: Analyzing Emaar Properties' CSR Strategy

This report provides a comprehensive analysis of Emaar Properties PJSC, a prominent real estate developer in Dubai, UAE, focusing on its financial management and corporate social responsibility (CSR) initiatives. The report examines Emaar's various projects, including the Burj Khalifa and Dubai Mall, and how these projects contribute to the company's growth and Dubai's appeal as a tourist destination. It highlights Emaar's commitment to CSR, emphasizing its focus on customers, trust, employees, and environmental protection. The report details specific CSR activities such as the Emaar environmental policy, support for Dubai Cares, the launching of the Emaar foundation, and support for the United Nations. The financial analysis section presents key performance indicators, including a 30% increase in net profit and a 37% growth in revenue. The report concludes with recommendations for Emaar to further enhance its CSR strategy, suggesting the formulation of specific goals, the use of social media, and increased investment in CSR reports. Finally, the report includes summaries of selected academic articles related to financial management and sustainability.

Running head: FINANCIAL MANAGEMENT
FINANCIAL MANAGEMENT
Name of the Student
Name of the University
Author Note

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The organization that has been selected for this assignment is EMAAR Properties
PJSC, which is the real estate developer, which is located in Dubai UAE. It does have a
committee for Corporate Social Responsibility that does help the organization in taking many
more initiatives. There are various aspects that are considered in CSR by EMAAR Properties
PJSC are customers, trust, employees and environmental protection. Some of the activities
that are considered are Launching the EMAAR foundation and EMAAR environmental
policy. The academic papers that are selected are listed below and lastly the summary of
article has been stated in the assignment.

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Financial Analysis......................................................................................................................5
Conclusion and Recommendation..............................................................................................5
Summary of selected articles.....................................................................................................6
References..................................................................................................................................8

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Introduction
The report does on understanding the possible impacts of the initiatives of
sustainability that has been taken by the organization. The organization that has been chosen
for this assignment is EMAAR Properties PJSC; in the assignment, there has been discussion
of the financial performance about the organization and the impacts related to the
sustainability policy. EMAAR Properties PJSC is the real estate developer, which is located
in Dubai UAE; it does have a committee for Corporate Social Responsibility that does help
the organization in taking many more initiatives.
Discussion
EMAAR Properties PJSC is considered as one of the critical players in the sector of
Real Estate in UAE. They do accomplish various projects in that region which includes Burj
Khalifa, Dubai Mall, Emaar towers, The Meadows etc. With these projects, it does help the
organization to grow as well as developing Dubai as a tourist attraction (Bostan & Toderașcu,
2018). One of the goals of this organization is that it aims to enhance the best practices of
CSR and keeping in mind the transparency about what they are working on. Another goal of
EMAAR Properties PJSC is that it does help in generating the profit and support, which they
get from society for deriving the substance (Dubauskas, 2018). In implementing the CSR, the
organization has recognized that in implementing the programs, it not only benefits the nation
but also it improves the sustainability of the organization.
Several aspects that are considered in CSR by EMAAR Properties PJSC are
customers, trust, employees and environmental protection. The organization does believe that
for doing good business, there is a requirement of a kind consumer base, through which it
will be easy for the organization to expand its business operations and market structure.

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EMAAR Properties PJSC does have a belief upon the mutual trust between the organization
and consumers (Harvey, 2017). The organization does help in protecting the environment,
which includes maintaining the natural resources, protecting the national heritage of the UAE
and preventing pollution. Some of the CSR activities of EMAAR are listed below:
 EMAAR environmental policy: It does have a high commitment upon the well-being of
society through its operations. The environment policy does have several guidelines so
that it can have a positive impact on the eco-system through which they are operating
(Dequech, 2017). The strategy that has been implemented helps the employees in
maintaining the awareness and about the business operation, which a positive effect upon
the environment. The policy also includes the removal of hazardous material and the
actions that have been taken upon the waste products. EMAAR does have a commitment
upon maintaining the high standard of environmental sustainability, which does, covers
all the areas of operation.
 Supporting Dubai care: EMAAR through their sustainability approach focuses on the
improvement upon the children’s access so that the children can get their quality
education in the developing countries (Nakajima & Telyukova, 2017). It offers various
support to various charity organizations that do help in carrying the education programs
successfully, which does benefit more than 18 million children. With this implementation,
it has a belief that it will decrease the poverty cycle in future.
 Launching the EMAAR foundation: The group has consisted of the managing director
and other members that do carry on their activities that include leadership and also
commitment so that they can contribute towards the privilege. With all the activities
keeping in mind, EMAAR also focuses on the foundation that includes efficient and
effective communication that helps in integrating the social responsibility, which does
help in the primary values of the EMAAR operations. The activities that EMAAR are

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engaged in includes the Dubai Care, supports the United Nations, Dubai mall fund,
collaboration with Dubai municipality.
 Supporting the United Nations: It is one of the largest organizations that have been
dedicated to fighting against the world of anger and spreading the awareness through
various initiatives that are in Dubai and also does support the campaigns in several
universities. It also helps in developing and gets a better understanding of people that are
autistic (Clayton & Radcliffe, 2018). There are several offerings by EMAAR, that does
have several impacts on the quality of people’s lives, and forgoes the effective
partnerships which also helps in improving the societies.
 Women leadership strategy: EMAAR does also focuses on gender equality upon the
workplace in Dubai. The organization also launched a new leadership development
initiative that has been created for empowering the women and in gaining gender parity in
the workplace. With this new strategy, the UAE government does help in promoting the
participation of the women in the business and getting gender equality. The research
states that UAE will be in a position in the top 25 countries with an equity gender by the
year 2021.
EMAAR does commit upon the positive impact on customer satisfaction, and the
consumers do have a high demand for the business that serves. With the CSR activities, the
effect upon the consumers is positive, and there has been a close correlation between the CSR
and the reputation of the organization (Baland, Bardhan & Bowles, 2018). It does have the
commitment upon the provision of excellent services and has the dedication of the seamless
services (Robertson, 2017). With the advancement of technology, consumers can have access
to the information that helps in enabling them to compare EMAAR with the competitors.

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Financial Analysis
According to the annual report of the EMAAR Properties PJSC, it can be observed
that there is an increase of around 30% in the net profit, which does amount to AED 7.216
billion (the US $ 1.965 billion). The revenue that has recorded has a growth of 37%, which
does amount to AED 25.694 billion (the US $ 6.995 billion). Some of the performance
highlights that have been noted are that it has more than 51,800 residential units in Dubai and
in several international markets. It can be seen that there have been more than 29,800
residences, which is currently under development in the UAE and more than 17,500 units in
the global markets (Laszlo & Zhexembayeva, 2017). The total revenue from the EMAAR’s
progress in the year 2018 was AED 15.433 billion (the US $ 4.202 billion) that has a growth
of more than 74% over the financial year 2017, which was AED 8.863 billion. The
organization has also distributed a dividend of AED 4 billion (the US $ 1.089 billion) which
is from the proceeds if EMAAR development IPO, that also helped in highlighting the
commitment in delivering sustained value.
Conclusion and Recommendation
EMAAR Properties PJSC is one of the leaders in the real estate sector in the UAE. It
does have a significant commitment upon the strategy of corporate social responsibility. The
organization focuses on the provision of quality education to the children, from different
backgrounds. It also supports the UN initiatives in Dubai, which does have spread awareness
on the autism challenges. As per the recommendation, it does help in formulating the specific
goals that aim to work, and the goals should reflect the business culture. The EMAAR
Properties PJSC should have mentioned a scoreboard that will further help in maintaining the
measurable goals, which can be displayed upon the website so that it can facilitate the
tracking of progress. Furthermore, it should use social media so that it can mobilize ideas. It

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does help the EMAAR Properties PJSC in soliciting the views from the stakeholder, which
does help in feeling engaged with the projects. EMAAR Properties PJSC should invest more
on the CSR reports, which includes stories, charts, and newsletters concerning their CSR
activities that will be shown to the shareholders and stakeholders. EMAAR must take
advantage of the publicity, particularly in the media, which focuses on the several topics that
will have a positive coverage.
Summary of selected articles
It has been the contradiction between the current demands of the sustainability and
there are several ways of the financial system works. This paper does help in the retrospective
and a prospective view upon the Romanian Public Finance Sustainability that highlight the
major challenges and vulnerabilities (Bostan & Toderașcu, 2018). The paper does have the
institutional approach to the contemporary mainstream economics. It helps in identification of
the mental and behavioral rules of the mainstream economics as a whole and the mainstream
segment of the two important sub disciplines, which are macroeconomics and financial
economics (Dequech, 2017).
The paper does reveal about the public debt and public spending, that does have some
influences upon the issues of the financial policy sustainability. The paper also shows the size
of the government debt, government debt service and expenditure last crisis (Dubauskas,
2018). The paper does have research upon the financial economics, which relies on the p-
values, which cannot be understood in the first place. The outcome is likely to feel
embarrassed number of false positives. The threshold does depends upon the economic
plausibility of the hypothesis (Harvey, 2017).
The Reverse mortgage loans (RMLs), does allows the older homeowners to borrow
against the housing wealth against without moving. This paper helps in analyzing the reverse

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mortgage upon the calibrated life‐cycle model of retirement. As per the model, it helps in the
Great Recession's impact differs across age, income, and wealth distributions, with a
threefold increase in RML demand for lowest income and oldest households (Nakajima &
Telyukova, 2017).

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References
Baland, J. M., Bardhan, P., & Bowles, S. (Eds.). (2018). Inequality, cooperation, and
environmental sustainability. Princeton University Press.
Bostan, I., & Toderașcu, C. (2018). Challenges and Vulnerabilities on Public Finance
Sustainability. A Romanian Case Study. Journal of Risk and Financial
Management, 11(3), 55.
Clayton, T., & Radcliffe, N. (2018). Sustainability: a systems approach. Routledge.
Dequech, D. (2017). Some institutions (social norms and conventions) of contemporary
mainstream economics, macroeconomics and financial economics. Cambridge
journal of economics, 41(6), 1627-1652.
Dubauskas, G. (2018). NATIONAL FINANCE SUSTAINABILITY PERCEPTION-THE
EVIDENCE FROM THE LAST CRISIS IN BALTICS. Journal of Security &
Sustainability Issues, 7(4).
Harvey, C. R. (2017). Presidential address: The scientific outlook in financial economics. The
Journal of Finance, 72(4), 1399-1440.
Laszlo, C., & Zhexembayeva, N. (2017). Embedded sustainability: The next big competitive
advantage. Routledge.
Nakajima, M., & Telyukova, I. A. (2017). Reverse mortgage loans: A quantitative
analysis. The Journal of Finance, 72(2), 911-950.
Robertson, M. (2017). Sustainability principles and practice. Routledge.