Emaar's Expansion: Ansoff Matrix, Market Analysis, and Strategies

This report analyzes Emaar's potential business expansion into Panama, Columbia, and Indonesia, evaluating each market's suitability for real estate investment. The analysis employs the Ansoff Matrix to determine appropriate expansion strategies, such as market development. Panama is highlighted for its high GDP growth and real estate yield of 5.75%. Columbia is considered due to its focus on innovation, with a rental yield of 6.51%. Indonesia is also evaluated, offering a rental yield of 8.61% and a stable political structure. The report also includes a PESTLE analysis of each country, considering political and economic factors. The report suggests that all three countries are viable options for Emaar's expansion, offering diverse opportunities for investment and growth in the real estate sector. The report is valuable for students studying business development and strategic management.

Suggested Expansion Strategies:
Ansoff Matrix Strategy Type Example Reason
Panama Diversification
Strategy (Mind Tools,
2019).
Expansion of business
by providing the
brokerage, sales and
marketing services as
the new service in real
estate business in the
new market (CFI,
2019).
This market is one of
the best of real estate
organization.
The economy of the
nation has higher rate
of GDP with the low
level of history. It
helps the company to
earn the high revenue.
It can earns the
real estate yield
of 5.75 percent.
Columbia Market Development
Strategy
Expansion of buying,
selling and
development property
services (CFI, 2019).
This market
continuously tries to
develop technological
and innovation that
helps to make services
more innovative and
creative.

In this market the
percent of yield is 6.51
per cent which states
that the existing
services can use by the
company as a strength
to earns high revenue
This market mainly
focuses on laws
related to property
laws and the health
and safety laws with
the motive to reduce
frauds. This initiative
taken by the
government helps the
company to operate
smoothly with less
risk.

Indonesia Market Development
Strategy (Mind Tools,
2019).
It can also provide
lending services to
consumers
The market rate of rent
is 8.61 percent which
is high amount of
revenue for the
company.
The political structure
of the market is stable
that can helps the
company to enter the
market easily.
.

References
CFI. (2019). What is Real Estate? Retrieved From:
https://corporatefinanceinstitute.com/resources/careers/jobs/real-estate/
Mind Tools. (2019). The Ansoff Matrix. Retrieved From:
https://www.mindtools.com/pages/article/newTMC_90.htm