Email Campaign Analysis: Performance and Results Evaluation

This report presents an analysis of email campaign results, focusing on key metrics such as sales, conversion rates, and the number of unsubscribes. The analysis examines three different email campaigns, evaluating their respective performances. The report highlights the fluctuation in sales figures across the campaigns, with one campaign initially showing strong results before experiencing a decline, while another demonstrates a consistent improvement in performance. The analysis also considers the rate of unsubscribes as a critical indicator of audience engagement and satisfaction. Ultimately, the report aims to identify the most and least successful email campaigns based on the collected data and provide insights into the factors influencing their performance.

Business development

An email campaign can be specified as a coordinated set of email marketing messages
sent at a particular interval in order to escalate a particular argument to purchase, download,
subscribe, etc. (Finch, Nadeau & O’Reilly, 2013). Present report represents the analysis of email
campaign results in order to ascertain which is best and worst campaign by considering the result
behind it. The result is as follows:
E-mail Campaign 1 2 2
Sales 147 86 176
Conversion Rate 1.67% 2.60% 2.19%
AOV 176 132.3 160.8
Unsubscribes 1435 1050 1613
Spam 83 35 88
All the variants play a vital role in ascertaining the result of email- campaign. In the
present scenario, it can be analysed that sales due to email campaign have been increased to a
certain extent. Although it has decreased later eventually again higher sales have been achieved
due to this sales campaign. Thus, it can be referred as the best email campaign result.
Unsubscribe is referred as an action taken by the user to opt-out to get any more emails from the
specific website (Bolander and et.al. 2015). The percentage relating to same is presented as
reporting number on each email campaign which has been sent. It is one of the main variants as
it indicates an unhappy or disinterested audience. In the present scenario, as initially no. of
unsubscribers is large i.e. 1435 and although the same was decreased further i.e. 1050 eventually
it again increased to a major extent i.e. 16130. Thus, due to same reason, it can be said as the
worst performing campaign.

REFERENCES
Books and Journal
Bolander, W. and et.al. (2015). Social networks within sales organizations: Their development
and importance for salesperson performance. Journal of Marketing, 79(6), 1-16.
Finch, D., Nadeau, J., & O’Reilly, N. (2013). The future of marketing education: A practitioner’s
perspective. Journal of Marketing Education, 35(1), 54-67.