Implementation of Email Strategy in Rolls-Royce

This report discusses the implementation of an email communication strategy within Rolls-Royce Limited. It highlights the importance of effective internal communication for enhancing productivity and operational efficiency. The report outlines the rationale for choosing Rolls-Royce, summarizes relevant literature on email as a communication tool, and presents a detailed outline of the proposed strategy. The findings suggest that adopting email communication can significantly improve information sharing and collaboration among employees.

BUSINESS
COMMUNICATION

TABLE OF CONTENTS
Title..................................................................................................................................................1
Purpose of the study.........................................................................................................................1
Choice of the company....................................................................................................................1
Rationale..........................................................................................................................................2
Summary of the literature review....................................................................................................2
Outline of the study.........................................................................................................................3
REFERENCES................................................................................................................................4

TITLE
“Implementation of email communication strategy within Rolls-Royce Limited”
PURPOSE OF THE STUDY
The main purpose of the present research will be to implement the email communication
strategy within Rolls-Royce Limited. In the modern era, modern communication tools have been
employed by every business enterprise where main stress is on boosting business productivity.
Apart from this, email as one of the communication method is considered to be quite effective
for the enterprise where communication at faster pace takes place, and in turn, it provides a base
to carry out internal conversation internally (Cardon & Marshall 2015). In a company like Rolls-
Royce Limited all the range of operations are considered to be quite significant and due to this
reason internal communication plays the significant role. Overall the business communication
strategy will be implemented by highlighting its key benefits to its target market which is
employees.
Apart from this, no such effective method of sharing information is present within the
workplace, and this acts as hurdle at the time of conducting operations. So, there is a need to
implement effective communication strategy so that staff members can share their ideas and
views for the overall betterment of the business (Fernandez-Feijoo, Romero & Ruiz 2014). In
short, without effective communication strategy, no business can sustain in the market, and it
leads to the rise in a number of overall issues. Email as one of the method allows in sharing
adequate amount of information in the most reliable manner and builds the internal strength of
the company.
CHOICE OF THE COMPANY
For the present research organization chosen is Rolls-Royce Limited which is a British car
manufacturer headquartered in the United Kingdom. All the range of operations carried out by
business are quite significant. At present no such effective tool has been implemented by the
business for its internal communication. So, there is a need to implement effective
communication strategy so that communication gap can be reduced and more ideas can be shared
in between employees for the overall betterment of the business. In short, this can be beneficial
for the business in every possible manner and can assist to focus on desired objectives.
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RATIONALE
The reason why Rolls-Royce has been selected as one of the organization is that its
internal operations require effective communication strategy. Implementation of this strategy
will deliver favorable results for the enterprise. At present, no such tool has been employed by
the company through which important messages can be delivered, and absence of appropriate
communication platform is somehow hampering the productivity of the business (Guerin 2017).
Email as one of the strategy is quite advanced where the message can be shared in the lesser
period and allows respondent to respond quickly. Apart from this, important messages can be
shared, and this is not at all present in the case of oral communication.
SUMMARY OF THE LITERATURE REVIEW
Email is considered as one of the effective tools for communication. Further, it allows the
quick response from the other party, and it is possible to keep the record of all the information
and ideas being shared. Indulging in practices of verbal communication is considered as wastage
of time and due to this reason adopting advanced tool such as email allows in enhancing
productivity (Hoang & Pishva 2014). Moreover, another additional benefit of email is present
where it allows attaching documents and other type of crucial information.
Email is considered as one of the most reliable forms of communication where the
employee can easily check email anywhere and can respond back easily. Apart from this, it is a
well-known fact that communicating effectively with employees and the clients is very crucial
for the business. Therefore, email as one of the platform is directly beneficial for the enterprise
and its outcome can be seen in the form of the rise in productivity level of the organization
(Lindman et al. 2013).
Moreover, cost effectiveness as one of the attributes of email communication has allowed
in its fast acceptance. It generally requires the internet connection, and no such high investment
is needed. Therefore, adoption of email as one of the communication strategy within businesses
is taking place at the faster pace (Mazzei & Ravazzani 2015). Accessibility as one of the key
feature allows email to access in any location. In short, emails can be read on mobile phone also
which is also convenient.
It directly saves the large amount of time which is required for conducting business
operations and enhances motivation level of employee within the workplace. The time required
for sharing information is very less in the case of email which is also advantageous for a large
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number of businesses operating in the market. Any communication strategy that consumes high
time is not acceptable by business and due to this reason email is considered to be effective as
compared with other methods (Proskuryakova, Meissner & Rudnik 2017).
OUTLINE OF THE STUDY
The present will focus on the implementation of communication strategy within Rolls-
Royce which is email. Further, in the modern era, every business has started to adopt modern
tools with the motive to share ideas and information. The implementation of email
communication strategy will undertake series of steps which are as follows:
• Identifying the groups that are vital to company
• Finding out the groups that are relevant to the business
• Developing messages that can provide communication important information
• Choose the most appropriate media to target group
• Operating an internal communication program
• Measuring the overall changes in the understanding level
All these steps are quite crucial in the implementation of the comprehensive
communication strategy. Apart from this, secondary analysis has been carried out with the
motive to understand the effectiveness of email as one of the communication tools (Wigand
2014). This has supported in knowing that advantages of this source are present in the large
amount and this can be easily implemented within the company. Apart from this, the
implementation will support employees in conducting business operations in short period, and
proper interaction will take place in between all the team members. It will create positive work
environment as important information can be stored and adequate amount of data can be shared
easily.
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REFERENCES
Cardon, PW & Marshall, B 2015, 'The hype and reality of social media use for work
collaboration and team communication', International Journal of Business Communication, vol
52, no. 3, pp. 273-293.
Fernandez-Feijoo, B, Romero, S & Ruiz, S 2014, 'Effect of stakeholders’ pressure on
transparency of sustainability reports within the GRI framework', Journal of Business Ethics, vol
122, no. 1, pp. 53-63.
Guerin, L 2017, Smart Policies for Workplace Technologies: Email, Social Media, Cell Phones
& More, Nolo, California.
Hoang, NP & Pishva, D 2014, 'February. Anonymous communication and its importance in
social networking', In Advanced Communication Technology (ICACT), 2014 16th International
Conference on, pp. 34-39.
Lindman, J, Riepula, M, Rossi, M & Marttiin, P 2013, 'Open source technology in intra-
organisational software development—private markets or local libraries', In Managing Open
Innovation Technologies, pp. 107-121.
Mazzei, A & Ravazzani, S 2015, 'Internal crisis communication strategies to protect trust
relationships: A study of Italian companies', International Journal of Business Communication,
vol 52, no. 3, pp. 319-337.
Proskuryakova, L, Meissner, D & Rudnik, P 2017, 'The use of technology platforms as a policy
tool to address research challenges and technology transfer.', The Journal of Technology
Transfer, vol 42, no. 1, pp. 206-227.
Wigand, F 2014, 'Communication and collaboration in a web 2.0 world', Cyber Behavior:
Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and
Applications, p. 1.
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