10118NAT Email Marketing Strategy Report - Woolworths Case Study

This report presents an analysis of Woolworths' email marketing strategy, covering key aspects such as the organization's overview, target customer demographics, and sales channels. The report details the company's background, including its products, services, and the geographical locations where it operates. It explores email marketing opportunities, presents case studies, and outlines various email marketing approaches. It also addresses legal and ethical considerations relevant to email marketing practices. The report further develops an email marketing strategy, provides an implementation plan, and discusses the use of email marketing management platforms. Finally, it includes a section on budget development and approval, providing a comprehensive view of the email marketing strategy for Woolworths.

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10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING
SMMEMS505A PLAN, IMPLEMENT AND MANAGE
EMAIL MARKETING
Project Template
Unit 5 Assessment Task 1

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ASSESSMENT TASK 1 EMAIL MARKETING STRATEGY &
IMPLEMENTATION
CONTENTS
 STAGE 1. Research
o 1.1 Business Overview
o 1.2 Email Marketing Opportunities
o 1.3 Case Studies
o 1.4 Email Marketing Approaches
o 1.5 Legal & Ethical Constraints
 STAGE 2. Strategy Definition
o 2.1 Email Marketing Strategy
 STAGE 3. Implementation Plan
o 3.1 Implementation Plan
o 3.2 Email Marketing
Management Platforms
o 3.3 Budget Develop & Approval

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1.1 BUSINESS OVERVIEW
Provide an overview of your chosen organisation by answering the questions below:
1. What is the name of the organisation?
The name of the organization is Woolworths.
2. What products and/or services does the organisation offer?
Woolworths supermarket is an Australian supermarket or grocery store which was founded in the year 1942. The super market offers variosu
types of products like the essential food produicts, range of drinks an dpremium products like Christmas puddings, fruits, mince pies and cakes.
The range of foods also includes delicious nutricious chilled and frozen meals which serves more than 450 calories of protein lie the vegetables.
Grains, proteins. The company also serves which relies on 115,000 team members in the stores, which provides the customers with superior
services and convenience.
3. Who are the organisation’s target customer?
The target customers of the company are the middle aged married couples who only have time to do the household shopping in the
weekends. The demographics usually is from the age of 30 till 50.
4. What are the main sales channels? Online, wholesale, retail, telesales, etc.
The organizations mainly works with the retail business where it has more than 5000 stores in the country which is maintained and taken are
of with 115,000 workers and employees. The company is also speaking with Google in order to open the online service in order to reach more
customers at a time.
5. Where is the organisation located? What geographies does the organisation operate in?
6. The organization is located in Belle Vista, New South Wales, Australia. The company is known to operate in 5000 stores in Austra,lia.

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1.2 EMAIL MARKETING OPPORTUNITIES
Mission Statement Marketing objectives Industry open rate and
click rate
Email marketing
opportunities
The mission statement
of the organization is to
deliver the best in
convenience, value and
quality to the
• The marketing
objective of the
company is to
improve the stock
turns and optimize
network efficiency
while also ensuring
that the customers
• Industry:
Woolworths
• Benchmark open
rate: 48% open rate
• Respected Sir,
We have noticed that
the store is doing
well in the first
quarter of the year.
In order to achieve
the marketing
objectives the IT
department will be
helping the stores to
manage the social
media marketing. I
am writing this email
with a small tip to
get the same
features at a lower

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1.3 CASE STUDIES
Email Marketing Case Study 1 Email Marketing Case Study 2
Organisation Name Woolworths TCS Australia
Email acquisition
strategy
The acquisitions strategy her is the
business strategy which will address the
main contracting approach which includes
the competition which will be sought,
promoted and sustained.
The acquisition strategy over here is the
contracting strategy which explains the
necessity to provide the analysis and
rationale for the contracting strategy with
the other companies.
Campaign description
The campaign involved the workers and
employees who used to perform in the
stores. It involved few inspirational
stories of the leaders of the company.
The campaign mainly described how to
implement various strategies which will
be implemented by the company in
order to take over various companies
and expand in the market.
Reporting benchmarks
In order to report the benchmarks the
report or the campaign, the report
should be interpreted and then each
metric should be benchmarked. After
this a positive value was benchmarked
After benchmarking the report the channel
of grouping will be interpreted and
then the value should be benchmarked
which was 60.53%.

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1.4 EMAIL MARKETING APPROACHES
Email component Approach 1 Approach 2
Subject line
The subject line is : Applying
acquisition strategy that is the
business strategy for
Woolworths
The subject line is : Applying
contracting strategy in as
acquisition strategy for TCS
Australia
Timing
The strategies will be requiring 1
month time in order to get
implemented. The employees
will be provided proper training
and development services.
The strategies will be requiring
more than 1.5 months The email
Email length The length of the email is of 105
words
The length of the email is of 120
words
Imagery used Few pictures of the campaign
were used in the email
No pictures were used in over
here.
Call to action button
In call to action button the
employees and the workers in
In order to capture the
competitor market the top
management and the managers

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1.5 LEGAL REQUIREMENTS & ETHICAL CONSTRAINTS
Legal requirements Ethical constraints
Email acquisition
strategies
• For the legal requirements the merger
and acquisitions which includes the
Companies Act 2013 the rules,
notifications, and circulars are issued in
over here that descries the general
framework of how can the companies
can transfer the securities of a company
and process the arrangement in
acquisition process.
The purpose of the acquisition is to
explore the job performance,
mergers and acquisitions of the
company.
Email marketing
campaigns
• The consumer protection act takes care
of the marketing campaign of the
company.
• TCS Australia should have ethical
marketing policies in order t guide
the price, advertising, competitive
strategies and research work. The
work should be divided to the top
management and the leaders of
the company,.

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2.1 EMAIL MARKETING STRATEGY
Email Type Email acquisition strategy Timing Topic
The email type chosen
over here is
newsletters.
• For the legal
requirements the
merger and
acquisitions which
includes the
Companies Act 2013
the rules,
notifications, and
circulars are issued
in over here that
descries the general
framework of how
can the companies
can transfer the
securities of a
company and
process the
arrangement in
The strategies will be
requiring 1 month time
in order to get
implemented. The
employees will be
provided proper training
and development
services.
The topic is : Applying
acquisition strategy that
is the business strategy
for Woolworths
The strategies will be
requiring more than 1.5
months The email
The topic is Applying
contracting strategy in
as acquisition strategy
for TCS Australia

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3.1 IMPLEMENTATION PLAN
Email Marketing
Strategy Tasks Required Task Owner Start Date Due Date Resources
Required
Review process
Reporting procedures

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3.2 EMAIL MARKETING MANAGEMENT PLATFORMS
Platform and URL Key features Benefits Help centre URL Selected for
strategy? (Yes/No)

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3.3 BUDGET DEVELOPMENT AND APPROVAL
Email Marketing Strategy Expense Category Expense Item Forecasted Monthly Cost
Total
Describe your organisation’s strategy and budget approval process: