Digital Marketing Report: Email Marketing and Simbound Analysis

This report provides an overview of digital marketing, with a specific focus on email marketing strategies and their application in the business context. It details various techniques employed in email marketing, such as personalization, mobile optimization, and exclusive content delivery, highlighting their significance in enhancing customer engagement and driving conversions. The report also includes a self-evaluation of Simbound, a marketing simulation game, exploring the practical skills gained in online promotion, PPC campaigns, and budget management. The analysis covers the learning experience, challenges faced, and the application of marketing principles within the simulated environment. Furthermore, the report emphasizes the importance of understanding real-world business aspects and adapting marketing strategies to achieve desired outcomes, making it a comprehensive guide for understanding the role of digital marketing and simulation games in modern business.

Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Email Marketing..............................................................................................................................2
Techniques used by E-mail marketing........................................................................................3
MAIN BODY..................................................................................................................................4
Self-Evaluation of Simbound......................................................................................................4
CONLUSION..................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
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INTRODUCTION
Digital marketing is the process by which an organization performs its business function
through means of digital sources. It is considered to be one of the most important components
that is to be used an organization in promoting its business through internet which makes online
based digital business to be activated. Scope of this marketing is wider in nature as it helps in
enhancing business and various mediums related to it. Nature is dynamic as it deal with various
aspects of business. This helps a business to sell its product and services through online portals.
In this file email marketing and the an self reflection is done over Simbound. Simbound this is
an gaming organization which makes games developed and also involved within promoting
game through email marketing. In this file email marketing and various aspects related to it has
been covered.
MAIN BODY
Email Marketing
The Email Marketing is a technique in the marketing is done through sending emails. It is
the digital marketing tool which helps in developing relation with the consumers and prospects
by sending mails. It is the cost effective digital tool used by the company to market its brand.
The benefits of using the email marketing is as follows; Personalisation and customisation: The email marketing offers the great advantage by
personalising and customising the messages they send to prospects. This benefit is not
offered by any other digital marketing tools. This is helpful for Simbound in
personalised messages, the prospects feel nice as they are being addressed by their
identity.
 Ease in measuring the conversions: It offers the added benefit to track the conversions.
The ease in using the analytics provides the detailed summary for measurement. This is
helpful for Simbound as it makes aklteration done easily by tracking the results which
cannot be done by traditional media tools of marketing.
 Instant impact: With use of the email marketing the impacts can be seen instantly. The
instant sale messages so send can be checked originally within the sale period. This is
most convenient technique for checking the conversion. As Simbound send the its sale
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messages with pop up of 24-hour sale with this the action can be measured after the sale.
It helps in addressing the efficiency of this technique. As, in example it is shown that the
how effective Apple company can analyse its effect with the precise summary so
generated. Environment friendly: The email marketing is the best way to save the time and paper.
The electronic branding of the message shows the step towards the greener environment
by exchange of messages electronically. This is helpful for Simbound as it makes
exchange of message possible electronically. Reach to global audience: The effectiveness and efficiency of email marketing leads to
the address of global audience. The increased benefit of email marketing is that the line
of targeting are not set. The ease in sharing allows the marketing more effective. This is
helpful for Simbound by developing ease in doing marketing.
 Cost effective: This technique is cost effective and the return on investment ratio results
positively. It results positive because of the cost attached with this medium is just low as
compared to other tools of promotion. The automatic generated list remains same just the
main body changes. This is helpful for Simbound as it makes time saving also with cost
efficient.
Consideration of Email marketing
It is essential that the working of this tool is understood. Firstly the sizeable list of
senders should be created. The draft of the message should be properly planned. As, the message
should have proper meaning and intention. The proper layout of the message should be farmed
indicating the intention and meaning clearly. The colour and texture should be attractive to the
eyes and the purpose of the message should also be visible. Then lastly, comes the segmentation
and analytics. By using the analytics, the message can be crafted more precisely, for the future
campaigns. This tool is very beneficial and cost effective it should be part of promotion strategy
of an organisation like Simbound.
Techniques used by E-mail marketing.
As there is rapid increase of Digital Market there is more globalisation in various fields
and there are some techniques which are made in order to increase the e-mail marketing in the
world.
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 Effective e-mail facilities through Mobiles: As with the globalisation all the
organisations are trying to expand their business with every aspect, and for optimizing the
E-mail strategy it is important to have access of all the e-mail on the mobiles. As in
today's time every person is using their mobiles like a basic necessity and making the e-
mail facility on the phones will help everyone out as they may access there e-mails
anytime, anywhere without carrying their laptops for that. All the organisation for
expanding their business and making it easy for all the employees should start the mobile
e-mail accessing facility which will not only help them to manage their team but also be
helpful in the market. Proper Length and subject to be selected: It is sometimes boring to read the messages
which cover long paragraphs and repetitive sentences so before a company makes their
team to e-mail about the organisation or products to the clients they should make a proper
team to check the matter written inside likewise, there should be use of short sentences
and paras and the company should keep their mails eye catching by adding important
element in subject. It may also add a restrictive word limit in there e-mails so that team
should keep that in mind and make easy for the customers easy to check it, with that the
language being used in it should be understandable to all and attractive the main elements
should be covered in the first most area of the e-mails. Go beyond personalising the First name- This is one of the most amazing technique of
email marketing as it makes the customers feel special. If the email of the company is
not personalised and is generic and impersonal, this may result in losing the customers
but on the other side if the email is personalised, it helps in improving click through rate.
The right type of personalised email may work as game changer for the business. This
can be done by using the first name of the customer in the subject and the email copy. Send out exclusive email content- Another email marketing technique is making the
customers feel an exclusive. This may be done in different ways but it works. The
subscriber feels special by seeing the subscriber only content which makes them feel
privileged. This technique shall help the companies to enhance their sales and take them
towards growth and success. The exclusive content for subscriber also helps in creating
the stronger relationship between the subscriber and the organisation which results in
building the loyalty customer base.
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 Give away some valuable- In order to improve the relationship between subscriber and
the company, it is best to give something to the subscriber which is relevant to their
interest and also increases their chances to take action on the future emails. The company
must ensure that they choose such giveaway which is appropriate and also in demand so
that it looks appealing to the subscribers. Moreover if the organisation keep organising
such contest it shall result in entering the real power where give away the free stuff shall
be trendy,
Self-Evaluation of Simbound
Basically Simbound is consider as a marketing simulation game which is essential of the
business in which a person can effectively utilize the practical solution that helpful in
develop online promotion and enhance some skills that is beneficial for the marketers.
Simulation game is like a software that work in many marketing landscape and on the other
word, we can say that it is like a educational software that display the challenges which
experienced by the marketers in the world of gaming. It helpful in understand the awareness
about the marketing strategies and useful to perceive real life situations. It is like a serious
game that concept to helpful to learn and know about the marketing game. I grasped online
digital marketing that usually simulates practical life online marketing experiences and also
leaned how we can maintain to prepare different budget , critical problem solving and use
marketing campaigns that mainly could be experienced with the real marketing sector. This
is considered as a very influential method which utilized by the individual who really wish
to gain a strong command on it and also want to learn specific tactics. This is also beneficial
to sharing skills and knowledge that are generally crucial to work in marketing platforms.
This is also helpful in demonstrate the real and practical world business aspects that will be
beneficial for the playing a effective game and give chance those individual who are
searching to enhance their skills and knowledge in that particular area. Few big players who
are good enough that utilize this to play a professional games and also manage all the skills
and at the similar time they facilitates them to incline in the gaming sector. Few platforms
established to know about the simulation but it is analysed that simbound proof is a very
influential way to learn about how to use online gaming very effectively.
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I have a believe that it is essential to concentrate on one , the situation when the PPC
campaign is need to manage and also responsible to transmit the traffic so that it received
through some ads to customers and it aids me in knowing how to create the game in a proper
manner. I analysed some broad methods to brand targeting like my site name is consider as
a Purple game in which top tablets from Sony, Samsung and Apple etc. I usually navigate to
the campaign manager and I also some targets and add keywords in my campaign ad and
think about the risk elimination but at that time less useful keywords so contain. After the
research of some keywords , I prepare a landing page for my working product. I had
decided my budget and I need to choose price that will be beneficial for me. As soon as I
understand the significance of PPC so that I feel that I can able to work more effectively for
the first time and I am confident enough that I will take it for longer period of time. I also
leaned how to take risk and keep some patience for the correct time and I keep stuck on one
level and I continue trying to learn new techniques an tools that will help me to try various
simulation techniques and methods. That situation was totally new for me but it was
interesting and I also got to understand about few fundamentals about it. I choose to stick on
a safe choice and I willing to create more amount but I know it will take more time to reach
out at a better specific place. This process also need some patience and advance techniques
like how can anyone could be utilize simulation game as it need to follow few fundamentals
by the beginners who have no ideas about it and just started career in that field. For every
individual who are in initial level, they need to lean more about the PPC and stick in game
and also require to apply all these lessons so that individuals can lean PPC campaigns so that
individual scan learn all these skills effectively.
If a person is able to create PPC landing page more effectively for the websites that it will
become more beneficial as if there is more pay on clicks in order to visitors click on page.
This is basically dedicated to them and very useful in this time. I also learned the
importance of creating PPC landing page that basically require some specific tools to create
it more attractive an consider many things such as influential headlines, attractive tag lines,
good and high quality contents, effective symbols, good pictures and most importantly call
for action. For displaying these images to an individuals, it will create an impact on them
and individual should use emotional side of game graphics which make them engage in the
website. This is really helpful fro the site to transmit the visitors in to leads and its really
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different from the other pages on the particular websites that basically follow both aspects
that exchange the desired offer and allow to capture the visitors details. With the help of
simulation it will be a good advantage to attract the large number of visitors on sites. Purple
websites usually need to reach the large number of people from email and other marketing
tools like SEO and social media tools.
CONLUSION
From the above discussion it is clear that digital marketing is that kind of process through
which an business organization makes selling of their product and services within the market.
This helps business organization in reaching its customers in better and more effective manner.
Also makes development portals which helps in selling of products and services in more
effective way. Digital marketing acts as source of which makes organizations to develop various
sources like emails, internet and digital payment methods that makes smooth functioning of
online business possible. Further in this file Simbound has been explained in relation to digital
marketing and also email marketing has been explained. Digital marketing is that kind of unique
process which help in enhancing business with more efficiency. This also makes loyalty within
the customers to be developed. Also it leads over development in business through its various
aspects. Then in this file email marketing has been explained these are that kind of technique that
is been used by business to promote its business through email for which various kinds of points
has been covered that makes email marketing possible for an organization like Simbound.
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REFERENCES
Books and journals:
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integrating online marketing. Taylor & Francis.
Chester, J. and Montgomery, K.C., 2017. The role of digital marketing in political campaigns.
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De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management. 72.
pp.47-55.
Girchenko, T. and Kossmann, R., 2017. Implementation and development of digital marketing in
modern banking business. European Cooperation. 12(19). pp.68-85.
Hemsley, M., 2018. Why the General Data Protection Regulation is likely to disrupt core digital
marketing channels in Europe. Journal of Digital & Social Media Marketing. 6(2).
pp.137-142.
Kannan, P. K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Peter, M.K. and Dalla Vecchia, M., 2020 The Digital Marketing Toolkit: A Literature Review
for the Identification of Digital Marketing Channels and Platforms. In New Trends in
Business Information Systems and Technology (pp. 251-265). Springer, Cham.
Reske, D., 2017. Digital marketing in the zone: The ultimate system for digital marketing
success. Morgan James Publishing..
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