Research Proposal: E-marketing, Advertising, and Consumer Behavior

This report presents a research proposal focusing on the impact of e-marketing and online advertising on consumer buying behavior. The study aims to investigate the influence of e-marketing on consumer purchasing decisions, examining the role of digital marketing and online advertisements. The proposal outlines the research questions, methodology, and ethical considerations for the study. The researcher intends to explore the benefits of e-marketing, its potential to meet future advertising needs, and the factors influencing consumer behavior in the digital landscape. The research will employ a multi-operational design, and the findings are expected to shed light on the modern trends in consumer buying behavior patterns. The report also includes references to relevant literature supporting the study's objectives.

Running head: DISSERTATION TOPIC
Research topic
Name of the student
Name of the university
Author Note:

2
DISSERTATION TOPIC
Table of Contents
Research Topic................................................................................................................................3
Rationale for the Study....................................................................................................................3
Aim of the study..............................................................................................................................3
Research Questions..........................................................................................................................3
Methodology....................................................................................................................................3
Research Design..............................................................................................................................4
Ethical Issues...................................................................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

3
DISSERTATION TOPIC
Research Topic
The research topic has been selected as “The Influence into the effects of E-marketing
and online Animated Advertising on the buying behavior of the consumer.”
Rationale for the Study
The following research has been selected based on the importance of E- Marketing in the
modern world. It is getting more and more recognized within the global market just because of
the benefits and potential it offers to the business (Bilgihan, 2016).
Aim of the study
The study has aimed to determine the power of e-marketing as a challenger to the
traditional sources of advertisements like television and radio. The researcher has aimed to
determine the different elements that contribute to the use of the e-marketing in promoting the
products or the services of the business (Lim, 2017). The main are of the study will be the study
of the different trends of the new age digital marketing and its effects on the buying behavior of
the customers. The researcher will also try to get an idea of the different factors that have a direct
influence on the e marketing consumer behaviors.
Research Questions
1. What is e-marketing?
2. What are its benefits?
3. How can e-marketing support the future needs of the advertisement?

4
DISSERTATION TOPIC
Methodology
The use of a single method will render the research ineffective as valuable information
can both be obtained from the people as well as the secondary sources (Liao, 2017).
Research Design
The research will be conducted and the researcher will use the multi-operationlism design
to complete the research. The Multi operationlism design is one of the most successful and
efficient form of research designs (Tucker, 2014).
Ethical Issues
The researcher must consider all the ethical issues before the start of the main research. It
is important for the researcher to conduct the research in an honest, ethical and an organized
process. He must not put upon unnecessary pressure on the research participants or manipulate
their decisions.
Conclusion
The research topic if approved by the professor will help the student to proceed with such
an innovative and interesting topic. The following topic will help the researcher to throw light on
the modern trend of changing consumer buying behavior patterns.

5
DISSERTATION TOPIC
References
Bilgihan, A. (2016). Gen Y customer loyalty in online shopping: An integrated model of trust,
user experience and branding. Computers in Human Behavior, 61, 103-113
Liao, C., Lin, H. N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’
repurchase intentions: The roles of satisfaction and regret. Information &
Management, 54(5), 651-668.
Lim, W. M. (2015). Antecedents and consequences of e-shopping: an integrated model. Internet
Research, 25(2), 184-217.
Tucker, C. E. (2014). Social networks, personalized advertising, and privacy controls. Journal of
Marketing Research, 51(5), 546-562.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Marketing and advertising
in e-commerce. In Electronic Commerce (pp. 403-456). Springer, Cham.