Exploring E-Marketing and Digital Technologies in Modern Business

This report examines the role and importance of e-marketing and digital technologies in modern business. It defines e-marketing as performing marketing activities through the internet and other technological devices, highlighting its importance in reaching a vast customer base and increasing business visibility. The report traces the development of e-marketing from the 1990s with the advent of server-client technology to its current sophisticated form, detailing various technological platforms and software like Sendinblue, WASK, and Keap used in the field. It discusses how businesses use e-marketing as a tool for attracting traffic, building online stores, and offering convenient purchasing options. The report emphasizes the cost-effectiveness of e-marketing compared to traditional methods, its ability to personalize advertisements, and its global reach. It also addresses the impact of the COVID-19 pandemic on the increased reliance on digital marketing, concluding that a strong online presence is essential for business success. Desklib provides a platform for students to access this and other solved assignments to aid in their studies.

Digital Business
and New
Technologies

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Importance of E-Marketing....................................................................................................1
How this topic has developed.................................................................................................2
A detailed description of the technology used in this topic and what it is used for...............2
What technological platforms and software are used in the topic..........................................3
What type of business and organisation uses the technology.................................................3
How is it used as a business tool and is this effective?..........................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Creation of new values in the business models and gaining higher customer experience is
possible only by the introduction of technology in business as it develop the internal capabilities
of business which support in the achievement of organisational goals and objectives. In the
today's world, most of people are shifted to the digital channels and sources for the purpose of
generating revenue. Development of digital economy result in the increase in the knowledge of
digital technology among people. Digital technologies are electronic tools, systems, devices and
resources that generate, store or process data (Hsieh, 2019). Examples of digital technologies
include social media, online games, multimedia and mobile phones. The respective report
include the topic of E-marketing which include the performance of marketing activities with the
use of internet and other technological devices. This report include the importance of E-
marketing, how it develop along with the detailed description of technology & performances
with its effectiveness. In addition to this, it also deals with the nature of relationship among
digital technologies and both old and newly emerging theories on business and management
structures and activities. Tagarev, and yanakiev, 2020
Van esch, and black, 2019
TASK
Importance of E-Marketing
E-marketing is defined as the performance of marketing activities through the use of
internet. It is also known as digital marketing and it can be done digitally or with the use of
internet. Below mentioned are the importance of E-Marketing:
 Availability of customers: It has been found that approximately 4.2 billion people are
using internet (Ravikumar, and et.al., 2022). E-Marketing provide a huge opportunity to
the business to reach to the customers. People use internet in order to finding any
information. Increase visibility of business: It is necessary for business organisation to increase it's
visibility, so that more people can check the respective business. Online marketing help
the organisation in exposing its business in front of thousands of people.
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 Drive quality traffic: E-Marketing is important because it leads to the driving qualified
traffic. It attract the people who are really interested in the business.
How this topic has developed
Technology is found as the important topic as it brings changes in the business
environment. Digital marketing is consider as the element of marketing which can be performed
by the use of internet and online based digital technology which include mobile phones, digital
media, computer and many more. A term i.e. Digital marketing was coined in 90s for the purpose
of arrival of server client and the rising prevalence of personal computer. For the purpose of
indexing FTP sites, Archie search engine was developed. In 1980s, the capacity of a storing the
data of computers have been increased for storing voluminous data (Roscoe, and et.al., 2019). As
a result the business organization started to shift to the database marketing along with the other
online techniques. The introduction of online marketing introduces the use of technology in the
marketing activities.
A detailed description of the technology used in this topic and what it is used for
E marketing is defined as the technology which have been used through the different electronic
devices such as mobile and computer. Basically marketing is the concept which is being used by
the business organisation for the purpose of reaching to the customers in a coast and time of
active manner. By the use of technology, business organization do advertisement on several plate
forms with the use of internet (Gruber, 2019). This technology also provides 24*7 assistants for
their customers in order to responding to their queries. It is a fully automatic communication
process with their customers throws online chat which also helps in the retention of customers.
The e-marketing is used for presenting the particular products and services in front of customers
in order to influence them to buy the products and services. It plays an important role in
attracting the customers without investing higher money and time. Through the use of
technology, the marketers of a business organization can reach to the maximum number of
people at a same time. Technology of e-marketing is important because it helps in interaction of
business and customers.
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What technological platforms and software are used in the topic
Below mention are the several software of digital marketing:
 Sendinblue: it is defined as a plate form which offer all the functionalities of digital
marketing at one place. It include all the features and functionality is for SMS marketing,
chat, CRM, E-mail marketing, segmentation and many more.
 WASK: It refers to the all in one online software which enables the business organisation
to manage the digital ads and accounts through a single platform. Users design, develop
and maintain the optimisation of their several business accounts on Facebook, Instagram
or any other online social media platform. The best feature of this software is to easy to
use. It is very easy to use for the beginners or small business enterprises as well.
 Keap: It refers to the all in one digital Marketing software which automats all the
important task related to the marketing and sales. It is also used for saving the time buy
automatic the redundant task such as the task of lead capture.
What type of business and organisation uses the technology
The E-marketing is used as business tool as it helps in attracting e-marketing traffic on websites
which is used by many organisation in online market place such as Amazon, Walmart. This helps
in building online store and offers secure way for processing sales. The E-marketing is powered
by internet which involves more than one party for the exchange of data and currency for
processing transaction. The E-marketing helps business in gaining and establishing wide market
presence by offering cheap and more effective channels of distribution for its products and
services. The use of E-marketing offer convenience and increase selection to consumers for
products purchase. The site of E-marketing runs quickly which is identified by compute and
bandwidth by considering both consumer device and e-marketing sites. The e-marketing is cost
effective than traditional marketing as it does not take help of third person or party for the
product sale which helps in saving money and can be invested for the betterment if business.
How is it used as a business tool and is this effective?
In this modern world, new and latest technology has its own importance as it include several
advantages and it is really excellent in performing the function. Digital technology supports the
small, medium and large enterprises to bring some advancement in their operations with the use
of digital technology. The identification of online marketing as and modern technology helps the
business organization in reducing the efforts of human resources in marketing and increase the
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use of machines and autonomous working in order to perform the better productivity. The
business organizations do investment on digital marketing only after knowing the efficiency and
benefits of it.
Changes in the digital technology is provide the opportunity of digital transformation because it
can bring the new business ideas and new product development process by managing the
challenges faced by the business organization. Digital marketing helps the business organisations
in analysing the preferences and demands of customers, so that they can bring the changes in
their products and services as per their preferences. The power of influencing the customer for
buying the particular products and services get more affective with the use of digital marketing
because of its effectiveness (Bukhtoyarova, 2022). The concept of digital marketing includes
several of plate forms which have been used by the business for providing the important and
influencing information. Digital marketing has a wide concept which includes several of
characteristics and goals. Application of digital marketing in a business organization leads to the
increase in productivity and profitability of organization. Marketing is found as an important
function of business organization as it influence the people to purchase the products and services.
In the initial time several of techniques have been used such as advertisement, personal selling
and many more. But the application of digital marketing avoids these techniques and include
internet in it for the purpose of reaching to the lot of number of people. Online marketing source
is also considered as the tool of generating revenue.
Digital transformation of a business organization implies several opportunities which are
related to those changes in digital technology. It has organization in bringing new business
model along with the new product development process which leads to the growth and success of
a business organization. Online marketing is a wide concept in the digital technology which may
include several features and goals which can be applicable on the marketing department of
business organisation.
Due to the covid-19, people are locked in their houses and they stopped in coming to the
offline contact with any of people or things. In this era, digital marketing plays an important role
because it presents the products and services in front of customers in a secured manner. It takes
care about the maintenance of social distancing in both the types of business i.e. B2C and B2B.
During lokdown, people has started spending more of time on social media and others internet
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websites. Through digital marketing, the business organisation can influence the customers to
buy their products.
The use of online marketing include several types of internet marketing such as social media
marketing, influencer marketing, affiliate marketing, email marketing, content marketing, search
engine optimization, paid advertising and many more. All of these internet marketing
encompasses several different tactics and strategies (Adhikary, and et.al., 2021). Along with this,
all of these internet and marketing complement each other and most of them are often used
together.
Online marketing implies the high return on investment as compared to the traditional marketing
because the methods of online Marketing included less cost in reaching to the customers. It can
be affordable by small business organizations as well. A newspaper which can reach to the
customers of a single City or state itself is highly coastally than social media ads. It can also be
personalized for appealing to the several kinds of customers and on the different basis of
products. These advertisement scan directly delivered to the personal devices of customers. In
addition to this, digital methods can also be extended to reach tremendously. There is no any
restriction of geographical boundaries (Nazarenko, and et. al., 2022). It is more beneficial for the
multinational organizations or the business is which are performing business operations in
international market because they can target the customers of entire world with online marketing.
It is not intrusive and customers can also be able to provide their reviews and concern back to the
business. It is found as the two way communication process which is very beneficial for the
business organisation to bring the changes as per the customers requirements.
CONCLUSION
From the above report, it has been concluded that now online presence of a business
organisation is essential for the purpose of attaining success and growth in future because
advancement of technology is a highly impacting the entire world. It is necessary for business
organisations to take this advancement as an opportunity in their business and work with the
involvement of advance technology because it will also make the task easy for them. Involument
of digital technology helps the business organisation incompleting all the assigned task in an
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effective and efficient manner. Online marketing is the best example in digital technology which
can be used to expand the business and attract the customers towards the organisation. In order to
improving the generation of revenue in business, it is necessary to expand it and create a strong
customer base. Digital marketing can be considered as the same tool which can help the
organisation in generating the higher revenue as compared to the traditional marketing methods.
Hence, it can be said that online marketing is the time and cost affective digital technology
which can transform the business towards the positive direction which is used for maintaining
the sustainability in business
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REFERENCES
Books and journal
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Bukhtoyarova, 2022. the need to introduce digital technologies in logistics companies.
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Gruber, h., 2019. proposals for a digital industrial policy for europe. telecommunications
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Hsieh, 2019. entrepreneurship through the platform strategy in the digital era: insights and
research opportunities. computers in human behavior, 95, pp.315-323.
Nazarenko, and et.al., 2022. applying digital technologies in technology roadmapping to
overcome individual biased assessments. technovation, 110, p.102364.
Ravikumar, and et.al., 2022. technologies driving digital payments in india: present and future.
in proceedings of second international conference on sustainable expert systems (pp.
71-78). springer, singapore.
Roscoe, and et.al., 2019. the microfoundations of an operational capability in digital
manufacturing. journal of operations management, 65(8), pp.774-793.
Sharonov, 2019. a business nature of security activity in the Russian federation within
application of information and digital technologies of property relations. in ubiquitous
computing and the internet of things: prerequisites for the development of ict (pp. 371-
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Tagarev, and yanakiev, 2020, may. business models of collaborative networked organisations:
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on dependable systems, services and technologies (dessert) (pp. 431-438). ieee.
Van esch, and black, 2019. factors that influence new generation candidates to engage with and
complete digital, ai-enabled recruiting. business horizons, 62(6), pp.729-739.
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