Market Analysis for Embica's Anti-Hair Loss Shampoo: A Report

This report provides a comprehensive market analysis for Embica's anti-hair loss shampoo. It begins by segmenting the market based on customer needs, including those with hair and scalp issues, individuals interested in viral products, and by gender, recognizing the prevalence of androgenetic alopecia. The report then outlines the target market, focusing on the Malaysian demographic of workers, housewives, and students aged 18-60, emphasizing the affordability of the product and the commonality of hair loss issues. Furthermore, the report details Embica's market positioning, highlighting its use of natural ingredients and a "gorgeous hair naturally" tagline to build customer trust. The report also explores the company's marketing program, including social media strategies using Instagram and Facebook, introductory offers like discounted pricing and coupons, email marketing to existing and potential customers, and outdoor media advertising. The report emphasizes the importance of branding and the use of high-quality herbal products to address hair loss concerns.

6.4 Market Segmentation
 People with hair and scalp issues make up the bulk of Embica's customer base. this is due to
the fact that many people have been experiencing problems similar to these recently, and
the majority of products are failing to meet their needs or resolve their primary issue.
Therefore, our product will be the greatest option for them since they are tired of wasting
money on things. People that are interested in trying a viral product make up the following
segment. People these days are keen to explore new products that are hot trends. So when
they tried it for the first time, they would undoubtedly buy it again after realising how
effective it was for their hair loss issue. We also divide our clientele into male and female
categories. this is due to androgenetic alopecia, also known as male or female pattern
baldness, being the most prevalent kind of hair loss among both men and women.
Dihydrotestosterone (DHT), a by-product of the male hormone testosterone, is what causes
androgenetic alopecia, a hereditary disorder.
6.5 Market Targeting
 In a serviceable business market, a target market is a distinct and well-defined consumer
segment to which a company wishes to offer its goods and services and focus its marketing
efforts. Our target market is Malaysia; thus, our demographics include workers, housewives,
and students who live near universities. This expands our market beyond merely
concentrating on a single state. As a result, our population is primarily composed of people
between the ages of 18 and 60 who can afford to purchase personal care necessities.
Additionally, because they are teenagers with obligations to consider, and because hair loss
is a common cause of stress, most hair loss issues begin around that age.
 Additionally, according to our research, we have discovered that the percentage of men with
moderate to substantial hair loss rises with age, from 16% of men in the age range of 18 to
29 to 53% of men in the age range of 40 to 49. After age 40 or so, hair loss in Japanese
women is frequently characterised by a diffuse central pattern. After the age of 40, hair
density begins to deteriorate. The decrease was caused by a decrease in follicular units with
three or more hairs and an increase in follicular units with just one hair. After the age of
forty, both the ratio and the growth rate of anagen hair also decreased with age. Hormones,
specifically androgens and oestrogens, are a factor in hair loss.
 Androgens are known to be important regulators of normal human hair growth and the
requirement for the development of sexual hair and sebaceous glands (21, 22). However,
oestrogens also significantly affect hair growth in almost all mammalian species that have
been studied and act as important regulators of the biology of hair follicles by binding to
high-affinity cognate receptors. Given that our product is a necessity for personal care, the
ideal time to buy it is once a month for customers who use it the most because, after
examining the quantity of comparable items, it has a standard quantity.
 Being a new product on the market, we need to develop branding that is simple for
consumers to remember and to instil in them the idea that while our product is less
expensive than other herbal remedies, it has a significant impact on people who suffer from
the problem we identified. Therefore, it will assist people in adopting high-quality herbal
products to solve their hair loss problem.

6.6 Market Positioning
 Since Embica's anti-hair loss shampoo is made entirely of natural ingredients and is free of
chemicals that are bad for the hair and scalp like silicone and paraben, customers may use it
with confidence. Additionally, since the tagline for our company is "gorgeous hair naturally,"
it stands to reason that it can build client trust. Additionally, the nicest aroma from lavender
oil serves as a pleasant reminder to use our product again.
6.7 Marketing Program
a) Social media
 We use two social media platforms for our Emblica brand to advertise and spread awareness
of it. Our page names are emblica.hq for Instagram and Emblica HQ for Facebook. Although
publishing on social media may increase website traffic for our company, more work is
needed to achieve meaningful success. For our business website to receive visitors and
move up the page ranks, search engine optimization is crucial.
b) Introductory offer
 We can make our new product or service available as a part of a special introductory offer
rather than merely advertising it. So we are using discounted pricing, free gift and voucher or
coupon with purchase to draw clients to our product because the number of competitors
will be increasing. It will be the ideal opportunity for us to reach more clients in the market
because today's consumers are constantly looking for freebies and coupons.
c) Email marketing
 Did you know that 76% of email subscribers have made purchases as a result of receiving an
email marketing message? Additionally, 82% of customers open emails from businesses. The
best way to spread the word about our new product is via email. Therefore, the marketing
division of our business has been tasked with sending personalised emails to consumers who
have already purchased Emblica shampoo and those who are interested in our herbal
shampoo. The senior managers at my company have decided to follow traditional way to
send birthday emails to clients with offers that will make them happy with our offerings.
d) Outdoor media
 In addition, we also do physical advertising such as printed media by making printed
advertising in newspapers, magazines and posters. Beside that, make outdoor media
advertising that is media that can be seen by prospects such as outside the home. for
example, advertising on subway posters, termina advertising and bus or taxi cab advertising