Detailed Case Study: Analysis and Proposed Solutions for Embraer Group

This case study analysis focuses on Embraer, an aerospace company in Brazil, examining its challenges in resource management and supervisory level activities. The report identifies key problems such as securing sufficient funds and effectively managing supervisory roles. Proposed solutions include implementing new marketing strategies to enhance brand value, improving supervisory level coordination, and exploring alternative funding sources. The analysis emphasizes the importance of strategic marketing, efficient resource allocation, and effective management practices to improve Embraer's market position and overall performance. The document provides insights into how Embraer can overcome these challenges to achieve its goals of manufacturing high-quality aircraft and attracting a larger customer base. Desklib provides students with access to similar solved assignments and past papers.

Case Study Analysis

Executive Summary
This report aims to analyse the various challenges that the organisation is facing in order to
carry out the activities. The main aim of this report is to provide effective solutions for the
organisation. There will be the discussion of the effective marketing strategy that the
organisation can implement in order to enhance their brand value. There will be the discussion of
the various problems and challenges that come in the way of the organisation in order to
accomplish the goal. It will be analysed that there are various methods and strategies that the
organisation can use in order to attract a large number of customers in the market.

Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Describing the Situation.........................................................................................................4
Problem statement, plan of analysis.......................................................................................5
Analysis and Findings............................................................................................................7
Proposed solution to problem.................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
This report is based on a company that wants to build an aerospace industry in Brazil. The
main of the organisation is to establish themselves as a valuable brand in the market. Embraer is
one of the leading manufacturer of private as well as commercial jets. In this report, there will be
the discussion of the situation that has arisen in the workplace. Along with that there will be
discussion of the proposed plan of the analysis and various techniques that help in identifying
resources. After that there will be evaluation of the current position of the company and with
these various principles and theories will be discussed. After that there will be discussion of the
suitable solution that an organisation can adopt in order to improve their performance (Reinhardt,
Gurtner and Griffin, 2018). One of the main problems that the company is facing of the resources of
funds and for that purpose they were sold out in the market and another problem that the
company faces is of managing the people at the supervisory level who are responsible to run the
operations smoothly at the workplace.
Aims
Main aim of the company is that they want to manufacture the quality aeroplanes and aircrafts in
the market with enough resources.
Objectives
 To effectively raises the funds in order to carry out the activities related to the airlines.
 To effectively manage the activities at the supervisory level.
 To implement the various marketing strategies in the company.
MAIN BODY
Describing the Situation
Embraer is one of the most established airlines organisations which focuses on fulfilling
the demand of their customers. Due to the new inventions, they have managed in getting lots of
customers towards their business. Organisation main aim is to provide quality jets and airplanes
to the customers. In relation to the current situation of the company, they are facing a problem of
arrangement of the resources as well as managing the activities of the supervisory level in order
to effectively carry out the operations (Raposo and et.al., 2019). It is very important for the
organisation to manage the resources through which they can give tough competition in the
airlines industry. It is also very important for the organisation's supervisory level to run the

activities in a systematic manner through which all employees can give their full potential. In
relation to these problems embryo organisations have taken several steps through which they can
get appropriate solutions. Leaders of the organisation have also focused on developing more
values in their products because they have experienced staff and skill people in the organisation.
Organisation in the current stage ensuring that every department of the company work with full
dedication through which they can achieve the goal in the market.
Problem statement, plan of analysis
Statement of the problem: There are several problems that have been analysed in the case
study and which are described under various points that are discussed below.
Arrangement of resources: - it is one of the main concerns of the organisation that they are
facing challenges in order to have sufficient funds and sources through which they can carry out
the operations smoothly. It is one of the most important factors through which they can give
tough competition in the market and improves the customer base as well. It has been one of the
main problems for the organisation.
Managing activities at supervisory level: Another problem that has been analysed in
the case study is the effective performance of the supervisory level. Supervisory level is the head
department of the organisation and Embraer company faces challenges in carrying out the
operations smoothly with their supervisory level (Likitlersuang and et.al., 2020). It is very
important for the management department of the organisation to effectively manage the activities
at supervisory level because these are the important people who give instructions and command
to the employees in order to carry out the operations. They should also have to develop effective
skills in order to use the new technology and give knowledge about the latest techniques of work
to their employees. Ultimately employees are the main people who have to carry out the
operations.
Proposed Plan Analysis
It can be defined as a systematic approach for the Embraer company in order to
effectively analyse the problems through which they can achieve their desired targets and goals
in the market (Alshare and Sewailem, 2018). This analysis facilitates the researcher to become able
to solve these problems that have been found out in the case study.
Research questions
 What is the importance of the availability of enough resources?

 What are the strategies an organisation can use to manage the activities of supervisory
level?
 What are the techniques that marketing organisations can undertake?
Literature Review
What is the importance of the availability of enough resources?
In relation to the resources that can be monetary as well as other plays an important role
in the organisation through which they become able to carry out the activities smoothly. There
are various options that the organisation can undertake in order to raise funds through various
channels and it is very important for the finance department to effectively choose the platform.
One of the main visions of the company is to provide quality Jet and airlines products to the
market and it can only be possible by arranging enough sources in the workplace through which
they can become able to dominate the market (Elia, Petruzzelli and Urbinati, 2020). It can be
possible when the organisation will have enough resources at the workplace and they will
become able to carry out the operations with the enough resources. It will help the Embraer
group to attract a greater number of customers towards their business.
What are the strategies an organisation can use to manage the activities of supervisory
level?
There are various strategies that an organisation can undertake in order to effectively
manage the activities at the upper level. In order to give command as well as orders to the
employees the upper level of the department should have been pre-planned activities through
which they can distribute it into the employees. One of the main strategies that Embraer
company can use is that they can implement the use of various communication tools through
which people of the upper level can coordinate with each other effectively. This will help the
company to achieve the target and the goal in a systematic manner (Jiang and et.al., 2019).
Another strategy in order to manage the activities can be use of effective technology through
which each and everybody in the workplace has the knowledge of their work they have to carry
out in the workplace.
What are the techniques that marketing organisations can undertake?
There are various marketing techniques that organisations can implement through which
they can promote their products as well as services in the market. Embraer organisation is one of
the most established airlines companies in Brazil and they have a main aim to manufacture

quality jets as well as airplanes for their customers (Zhang, 2019). The marketing department of
the organisation needs to develop affecting marketing strategies through which they can enhance
the brand values in the eyes of the customers. The main function that they can perform after
implementing marketing strategies is that they can give information about their products into the
market and what they will be launching in the next years. This will help the organisation to
become more valuable and establish an airline company in the market.
These above strategies that has been discussed can help the organisation to improve their
performance in the market. Through these strategies they can become able to manage resources
for the future activities and through this they can also manage the activities of the supervisory
level. It has been analysing that they should have to implement effective marketing strategies
through which they can enhance their brand value and can become more established in relation
to the airlines industry.
Analysis and Findings
From the above discussed plan and the analysis, it has been evaluated that there are various
steps that Embraer groups can undertake in order to effectively carry out their operations in the
market. It has been analysed that there is a need for the organisation to implement effective
strategies in order to raise funds (Mahoney and Barrenechea, 2019). This will help the organisation
to increase their customer base and which results in more profitability for the business. From the
above mentioned statements and literature view it has been analysed that an organisation needs
to take effective marketing strategies in order to promote their products into the market. It will
help the organisation to capture a good share in the market in relation to the airlines industry.
Findings
 It has been analysed that Embraer groups need to implement effective marketing
strategies in order to improve their performance in the market. With new marketing
strategies will be able to attract a large number of customers towards their business.
 It has also been analysed that the organisation should effectively manage the activities at
the supervisory level in order to smoothly carry out the operations. The company is
operating their operations from many regions and it is very important for the management
department to effectively co-ordinate with each and every department.

 It has also been analysed that they should effectively manage their resources through
which state does not have to face any challenges in order to carry out the operations. This
will help the organisation to stay in the competition for a longer period of time. It will
facilitate the manager of the company to capture a good share in the market.
 Organisation is mainly associated with production of new jets and aeroplanes in order to
attract a large number of customers and it can only be done by implementing effective
and new marketing strategies.
It has also been analysed that organisation ensures that they should carry out the operations
with the goal of society (Smith2018). This helps the company to make a valuable brand image in
the house of the customers which results in the more success of the company.
Proposed solution to problem
After evaluating the problems of the Embraer company there are various strategies and ideas
that an organisation can undertake in order to improve various areas. This will help the
organisation to become more effective and efficient in the future and will help them to give
a competitive edge in the market. Some of the solutions are described below:
 Organisation should have to implement new marketing strategies in order to cover
the large market. Through this they will become able to attract a new and large
number of customers towards their business.
 It has also been analysed that an organisation should effectively manage the
supervisory level activities through which they can smoothly distribute the work into
the employees. Through these they can smoothly carry out the operations in the
workplace.
 Organisations should evaluate various alternatives through which they can raise the
funds. It is very important for them to maintain in a number of resources in order to
carry out the operation relation to the airlines business (Safder, Ifaei and Yoo, 2020).
There is a new need for huge resources through which they can carry out their
operations smoothly. It will help the organisations to attract new investors in the
organisation through which they can generate more revenue in the market.
 Another main element that the organisation can undertake is that they should focus
on to analyse the needs of their customers through which they can enhance their
brand image in the market.

Recommendations
 One of the main recommendations that an organisation should implement is hiring of the
professional and experienced supervisory level managers in order to effectively carry out
the operations. It is very important for them to carry out the work in a systematic manner
through which they can capture large market share.
 Another main point that an organisation can undertake is that they can innovate new
things in their products through which they can become able to attract more customers
(Mostafaeipour and et.al., 2020). This will facilitate the organisation to increase their
profitability in the market.
 Another element that the organisation should consider is the use of effective marketing
strategies through which they can increase the brand value of their business in the market.
They can use social media as well as other platforms in order to promote the products that
they are producing in the market.
Scope: It has been analysed that there is so much scope in order to carry out the research
for a specific topic. This can be defined as based on a local level which does not involve the
information and sources from different platforms. It can be analysed that in order to carry out
these search data must be collected from the reliable sources through which appropriate
solutions can be generated (Maaref and Ayatollahi2018). In order to carry out the research for
the future purposes data and information should be collected on the national level through
which more studies of the concept can be undertaken. It helps the organisation to effectively
carry out the analysis of the various problems that they faced in the workplace related to the
production of and the other activities.
CONCLUSION
From the above report it has been analysed that there are various steps that an organisation
needs to take in order to improve the overall performance of their business in the market. Along
with that in this report there has been the discussion of the various points that create challenges
for the organisation to become more successful in the market. On the other various strategies
have also been analysed which organisation can undertake in order to improve the problems they

are facing. At the end of the report there has been discussion about the new opportunities that the
organisation can capitalise in order to increase the efficiency of the business.

REFERENCES
Books and Journals
Alshare, K. and Sewailem, M.F., 2018. A GAP ANALYSIS OF BUSINESS STUDENTS'SKILLS IN THE
21st CENTURY: A CASE STUDY OF QATAR. Academy of Educational Leadership
Journal, 22(1), pp.1-22.
Elia, G., Petruzzelli, A.M. and Urbinati, A., 2020. Implementing open innovation through virtual brand
communities: A case study analysis in the semiconductor industry. Technological forecasting
and social change, 155, p.119994.
Jiang, L and et.al., 2019. Numerical analysis of support designs based on a case study of a longwall
entry. Rock Mechanics and Rock Engineering, 52(9), pp.3373-3384.
Likitlersuang, S and et.al., 2020. Influence of spatial variability of ground on seismic response analysis: a
case study of Bangkok subsoils. Bulletin of Engineering Geology and the Environment, 79(1),
pp.39-51.
Maaref, S. and Ayatollahi, S., 2018. The effect of brine salinity on water-in-oil emulsion stability through
droplet size distribution analysis: A case study. Journal of Dispersion Science and
Technology, 39(5), pp.721-733.
Mahoney, J. and Barrenechea, R., 2019. The logic of counterfactual analysis in case‐study
explanation. The British journal of sociology, 70(1), pp.306-338.
Mostafaeipour, A and et.al., 2020. Feasibility analysis of a new tree-shaped wind turbine for urban
application: A case study. Energy & Environment, 31(7), pp.1230-1256.
Raposo, H and et.al., 2019. Predicting condition based on oil analysis–A case study. Tribology
International, 135, pp.65-74.
Reinhardt, R., Gurtner, S. and Griffin, A., 2018. Towards an adaptive framework of low-end innovation
capability–A systematic review and multiple case study analysis. Long Range Planning, 51(5),
pp.770-796.
Safder, U., Ifaei, P. and Yoo, C., 2020. A novel approach for optimal energy recovery using pressure
retarded osmosis technology: chemical exergy pinch analysis–case study in a sugar mill
plant. Energy Conversion and Management, 213, p.112810.
Smith, P.R., 2018. Collecting sufficient evidence when conducting a case study. The Qualitative
Report, 23(5), pp.1043-1048.
Zhang, Y., 2019. Dynamic effect analysis of meteorological conditions on air pollution: A case study from
Beijing. Science of the Total Environment, 684, pp.178-185.