Business Plan: Emerald Takeaway Pty Ltd - Finance and Operations Plan

The business plan for Emerald Takeaway Pty Ltd outlines a fast-food venture in Queensland, Australia, focusing on healthy food options. The plan includes an executive summary, marketing strategies, operational plans, and financial projections. The company aims to secure a loan of $1,000,000 to fund operations and working capital, with a projected net profit margin of 17.18%. The management team, led by Vanessa Putland, will implement strategies to ensure operational efficiency and drive shareholder returns. The business offers healthy burgers, vegetarian options, organic salads, and chips, targeting the middle-class population in a satellite city near Brisbane. The plan details the company's structure, management team, and market analysis. The business plan aims to provide a comprehensive view of the business and its potential for success.

Running head: BUSINESS PLAN
Business Plan
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Author’s Note:

1BUSINESS PLAN
Executive Summary
The aim of the business plan is to obtain a loan for expanding the business services in the fast
food beverage industry whereby, the new business venture idea will be operating in Queensland,
Australia. Providing healthy foods and beverages will be the key business aim of operations that
the new start-up Emerald Takeaway Pty Ltd will be undertaking. In order to well establish the
business operations it is important the company will be setting out various sets of activities in the
field of marketing, management and operational plan that it would be adopting for its business
operations. The total finance requirement that the business will be requiring will be around
$1,000,000 and the same is supposed to be obtained in the form of loan by the National Australia
Bank. The capital that the company would be borrowing would be primarily used in the
operations and working capital requirement of the business. The financial viability of the
business can be well checked with the help of the net profit margin that is projected for the
company to be around 17.18% and with a gross profit margin of 75.79% in the year 2019
(Appendix H). Sound financial return is important for the business and the same can be well seen
in the context of Emerald Takeaway Pty Ltd whereby increasing sales and operational efficiency
in the business is expected to further bring sound returns to the shareholders of the company.