Business Information System Project: Emergency Stop Ltd Analysis

This report provides a comprehensive overview of the BIS interim project for Emergency Stop Ltd, a company providing innovative medical services. It includes a task checklist, an introduction to the company's chosen sector (healthcare), and a strategic analysis using Porter's Five Forces. The report discusses the company's strategic position, focusing on differentiation, and evaluates the opportunities and risks associated with this strategy. It details the products and services offered to customers and stakeholders, emphasizing the factors that make them attractive, such as improved quality, regular feedback, and appropriate pricing. Furthermore, the report summarizes the company's game and enterprise-wide BIS proposals, highlighting the need for public awareness and continuous investment to ensure growth and competitiveness. It also addresses the CIO information strategy, explaining how it supports the company's strategic position and evaluating the use of gamification and BIS in the business. Finally, the report analyzes the information requirements, applying the Information Systems Components Model to communicate the relationship between gamification and selected hardware, software, networks, human resources, and data/information.

BIS INTERIM PROJECT
Week 4, Session 8: Tasks checklist
Overview
A checklist is a useful tool for quality management. It provides
confidence and assurance that we focus our learning effort and energy on
completing work relevant to the project requirements. The following checklist
can be used by individuals and groups to optimize the quality of their work
against what is being requested in the project brief specification.
Introduction
 What sector did your group choose?
Today we are going to talk about business information systems in the
healthcare sector and the level of motivation and engagement provided to
employees and customers through our gamification solution.
 Why did you choose it compared to the other two sectors?
Health is our wealth according to Roman Poet, Virgil) and without it, we are
not able to undertake other activities like sports and education and it is also
regarded to be the most beneficial aspect for the nation’s economy. Thus, the
importance of health is at most priority for every individual that is the main
reason that we had chosen this sector over the other two sector.
 Perhaps explain why you chose your name

Emergency Stop Limited is a company that provides medical services to the
public and business sector in an innovative way.
As the name suggested Emergency Stop has double meaning because it is
seen as the patient will stop there for the emergency as a location and the
patient emergency will be stopped by the professionals from our clinics around
UK or through an application created to be compatible with any device that is
useful for minor concerns. Patients could type their symptoms and a few basic
diagnoses will come up accordingly together with the advice that a doctor
should be seen in the due course.
Patients are encouraged to use the application to receive free services as
well as different types of discounts for example mortgage insurances providing
that they are healthy and active by tracking steps, monitoring pulse, and
oxygen levels, and having this recorded automatically in the application.
The vision of the Emergency Stop limited is, “to protect life and health and
to ensure respect for the human being”
The mission of the Emergency Stop limited is, “To protect communities by
coordinating and integrating all activities necessary to build, sustain, and
improve the capability to mitigate against, prepare for and respond to critical
health situation in improved manner (Berdik and et. al., 2021).
o What is the composition of and dynamics within your sector? Use
Porter’s Five Forces Analysis.

Industry Competitors – Rivalry among existing firms
- Potential Entrants ( threat of new entrant)
- Buyers ( Bargaining power of buyers)
- Substitute ( Threat of substitute products or services)
- Suppliers ( Bargaining power of Suppliers)

The most important factors in our sector from Porter’s five forces model
are the industry competitors and the suppliers.
The rivalry among the companies of the healthcare industry is higher
because of the existing number of companies and the fact that customers can
switch companies at any time.
Newer techniques and methods have been adopted to survive the
competition therefore Emergency Stop must give important focus on lowering
their pricing strategy, offering a new value
Suppliers and staff are independent and play an important role in our
business because we promise the best and the fastest treatment compared to
our competitors that although they
The suppliers form out an important part in medical and heath care
sector as they ensure regular flow of needed medical equipment’s within the
firm to ensure successful offering of the product and services. A larger number
of suppliers are present within the market of the Emergency Stop Ltd thus they
are having limited barging power and are not dependent on them. Further, to
ensure quality services and product it is vital that the suppliers must provide
with good quality material and equipment (Revina, 2021).
 STRATEGIC POSITION – select and apply your understanding of one of
the following using Porter’s Generic Strategies:
o Cost leadership or focus
o Differentiation leadership or focus
Emergency Stop will use the loyalty development practice through
rewarding the repeat service taken from its operation. it will enable the user to
get a discount with a similar service for the promotion though it will use the
differentiation strategy to ensure the best quality support. Though being a

differentiated business, Emergency Stop will try to reduce the cost for its users
along with ensuring differentiated product quality. Emergency Stop will focus
on the opportunities in the current industry will use a differentiation focus
strategy. Usage of any particular strategy to gain profit is necessary. As a new
business, Emergency Stop will first use a differentiation focus strategy and then
use a differentiation leadership strategy.
o Show your understanding of what your strategic position means
for your business (opportunities and risks)
Give examples of opportunities and risks attached to your choice of
strategic decisions.
We decide and then we act! As soon as we act we are creating
opportunities and where we have opportunities we also have risks while
trying to achieve these.
The selected strategy is Differentiation that involves making the products or
services of the Emergency Stop ltd different and more attractive than those of
its competitors and typically involve features, functionality, durability, support,
and also brand image that for attracting and leading improved customers
value. The main opportunities which has been created and supported by the
differentiation strategy comprises of the leading and providing customers with
improved an d exclusive products and services that ensures higher attraction of
customers and result in form of higher productivity (He and et. al., 2021).
Beside this, many issues and risk are also tending to associated with the
differentiation strategy which comprises of higher chances of consumer
disappointment as creativity and product and services offered in mainly based
on word of mouth and it might be possible that the new products and services

is not being liked by the customers. Along with this the risk and issue of
distributor resistance and resource misallocation is also high in case of
differentiation strategy.
 PRODUCTS/SERVICES/BOTH:
 Explain what you offer to customers and other stakeholders.
The main factors and reasons that attract and makes customers listen to
Emergency stop ltd comprises of following reasons and also intend customers
to make purchase:
 Improved quality of services- a main focus on improving the quality
level of current services has been made that attracts and caters the
interest of larger number of customers.
 Regular feedback for improvement- a continuous feedback about the
quality of product and services is being taken from customers which
ensures that customers must listen and get attracted to the business.
 Appropriate pricing strategy- offering a better quality product and
services at a suitable price is also a vital factor that in tend customers
for higher purchase (Sow, 2021).
o Evaluate the ways your offer is attractive to customers and other
stakeholders.
Emergency Stop will provide services to the customers through the
business information system. It will provide emergency services to the
stakeholders. When a patient needs emergency healthcare support like a
medical test, consultations or Xrays, the patient will contact Emergency Stop
through our unique emergency number or app. Promotional discounts and

easy usage will attract the stakeholders and customers. Emergency Stop will be
a service business information system for the people who need emergency
support. It will use social media marketing through showcasing its achievement
to support the people in emergencies to make it attractive to the stakeholders.
Emergency Stop will provide emergency medical service as well as vaccination.
In terms of new services that based on our research no other companies
are providing, we are going to offer our patients with a full vaccination scheme
the opportunity to take a fertility screening in our cleanics for free to reduce or
eliminate the idea of infertility.
Further, a having a main focus on improving the quality level of current
services and taking continuous feedback about the quality of product and
services is being taken from customers which ensures that customers must
listen and intend to purchase. Along with this, offering a better quality product
and services at a suitable price is also a vital factor that attract larger number
of customers for Emergency Stop Ltd (Khlebnikov and Malyzhenkov, 2021).
 HOW TO GROW:
o Summarise your game and enterprise-wide BIS proposals at the
end of task 1
Emergency Stop needs public awareness and continuous investment to
grow through enhancing competitiveness. The continuous improvement of its
service and attaching the user through their repeat purchase will enable
Emergency Stop to ensure better retention and positive word of mouth
influence to increase the competitiveness and gamification by using different
types of hardware, software and data.

Bringing a strong system collaboration with our competitor Bupa on
insurance's perspectives will enhance the company to develop a stable
competition when bringing in comparison with their competitor market. The
planned collaboration threats associated with the substitute products can be
mitigated through the development of an advanced strategic position within
the UK market.
The more ideas that can be applied and used by the Emergency Stop ltd are
listed and discussed as below:
 Get an in-depth understanding of the project and customers- to ensure
higher growth and improved success level it is vital and important for
the Emergency Stop organisation to have better understanding of the
features required in the product and services.
 Research the client- the another vital step that tend to adopt by the
Emergency stop Ltd to have better growth comprises of conducting
regular market research about its client as it makes it up to date about
the current needs and expectation of the client so that improved
product and services can be offered to meet the need which ensures
improved growth (Grant, 2021).
 Evaluate the competition- the biggest threat for higher growth and
expansion of a firm comprise of the level of the competition. Thus,
regularly evaluating the strategies of the competitors also support
improved growth through ensuring better brand position and improved
image in the target market as compared with competitor.
o The group keeps talking about your game & BIS throughout the
o presentation.

Task 2 – CIO

Information Strategy
Emergency Stop will be a business that will maintain a balance between
transparency and the secret to ensure better competitiveness in the
gamification process. The customers will be provided with a low-cost service
with better differentiation which will ensure better competitiveness with the
most useful information (Finne, 2020). The customer's basic information will
be collected while taking the first service and they will be updated from time
to time to keep in touch to ensure better acceptance and strategic gamification
in this sector.
 Information Strategy

o Explain how your information strategy supports your strategic
position (cost or differentiation)
o Apply the modified strategic grid to evaluate the use of your
game & BIS in your business
 Information Strategy
Emergency Stop will be a business that will maintain a balance between
transparency and the secret to ensure better competitiveness in the
gamification process. The customers will be provided with a low-cost
service with better differentiation which will ensure better competitiveness
with the most useful information (Finne, 2020). The customer's basic
information will be collected while taking the first service and they will be
updated from time to time to keep in touch to ensure better acceptance
and strategic gamification in this sector.
 Information Requirements
o Apply the Information Systems Components Model (part or
whole) to analyze and communicate the gamification’s
relationship to selected hardware, software, networks, human
resources, and data/information created, managed, secured, and
analyzed.
Information Requirements
The gamification through the BIS will be ensured through the collaboration of
the different components of the organizational information system. Here the
five components of an information system including the hardware, software,
information database, network, and organizational human resources will be