Emerging Trends and Analysis in the Fashion Industry: A Project

This project delves into the analysis of emerging trends within the fashion industry, with a specific focus on a case study of PrettyLittleThing. The research aims to identify and understand the evolving consumer behaviors and market dynamics that shape the industry. The methodology involves data collection, analysis, and the application of research philosophies to provide insights into the trends. The project utilizes questionnaires to gather information, employing a positivism approach to ensure balanced and reliable results. The ultimate goal is to provide a comprehensive understanding of current fashion trends and their impact on businesses, aiding in strategic decision-making and long-term sustainability within the competitive marketplace. The project also includes a reference list of relevant academic sources.

FY028: Inquiry Based Learning Project
Introduction
The inquiry based project assist to attain better and clear knowledge and information
about the current market as with this favourable changes and modification is induced as per
market requirement and demand. The report below is based on proposal that is developed for
to acknowledge the emerging trends that is faced by an organisation within the competitive
marketplace.
The title of my project is:
To identify the trends within fashion industry.
The theme and some background information:
The theme of this project is to analyse the emerging trends within the fashion industry
as it has enhanced with the wider slope. The customers are more attracted towards the new
and trending clothes and for this it is essential that business induce favourable modification as
with this ability to attain long term benefit along with sustainability is achieved with
adequateness.
Reason for choosing this theme:
The reason behind the conduction of this research is to attain better knowledge and
proficient information about emerging trends that is induced within the fashion industry. It
assists the business and its management about the emerging trends through which better
range of acceptance and attractiveness of customers is analysed under which long term
success and development is attained over a regular period of instance. For this ability of the
business to achieve better growth is perceived with perfection.
Aim:
To analyse the emerging trends within fashion industry. A case study on
PrettyLittleThing.

How the aim will be achieved:
Research philosophies is used to induce better working as by collecting, gathering and
analysing adequate information and data and for this long term sustainability is perceived
with timely frame. In this productive ending is resulted in favoured mode for this positivism
approach is being used to induce favoured changed as with this balanced result is attained
over a balanced period of time. In terms of research strategy researcher make supportive
usage of questionnaire and through which moderate level of alteration is perceived in better
mode.
Reference List
Kim, E. and et. al., 2021. Fashion trends: Analysis and forecasting . Bloomsbury
Publishing.
Nayak, R., Akbari, M. and Far, S.M., 2019. Recent sustainable trends in Vietnam's fashion
supply chain. Journal of Cleaner Production, 225, pp.291-303.

Grauman, K., 2020, January. Computer vision for fashion: From individual recommendations
to world-wide trends. In Proceedings of the 13th International Conference on Web
Search and Data Mining (pp. 3-3).