Analysis of Emerging Trends in the Hospitality Industry

This report provides an overview of emerging trends in the hospitality industry, focusing on the impact of eco-hospitality, leadership approaches, and the role of social media. It explores the benefits of eco-friendly practices, such as cost reduction, increased profit, and enhanced brand awareness, while also addressing the negative impacts of tourism. The report further examines leadership styles, organizational responsibilities, and the complex relationships between hospitality businesses, governments, and civil society in the context of ethical and corporate social responsibility. Finally, it analyzes the significant influence of social media on customer relations and business operations within the hospitality sector. The report utilizes Hyatt International as a case study, highlighting their commitment to improving customer satisfaction and service delivery through these evolving trends.

EMERGING TRENDS IN
HOSPITALITY INDUSTRY

Table of Contents
EMERGING TRENDS IN HOSPITALITY INDUSTRY..............................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Impact of Eco hospitality............................................................................................................3
Positive impact of eco hospitality...............................................................................................5
TASK 2............................................................................................................................................6
Leadership in hospitality industry:..............................................................................................6
Critical reflection on concept of organisational and leadership responsibility on different
sectors:.........................................................................................................................................6
Complex relation between business in hospitality industry ,government and civil society in the
context of ethical and corporate social responsibility:................................................................7
Impact of social media on hospitality industries.........................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
The following report is prepared on the emerging trends in the hospitality industry. Hyatt
international is a luxurious hotel chain which is providing its customers with the best services. Its
name was given after the British social reformer who also lead the blue stockings society.
Hospitality is the largest and core activity which is carried in these industries(Verhoef and
Lemon2013). Hyatt gets its hospitality with M&L. As this company is rooted with this
hospitality they keep on improving there services in order to increase the customer satisfaction
and the comfort of the customer.
TASK 1
Impact of Eco hospitality
From the last many years it is observed that eco hospitality has its major impact on hospitality.
Therefore the hotel industries are now giving attention towards it in order to increase there
services and also so that development in this industry can be done. The hotel industries use the
natural resources like water and energy in order to use the electricity and other facilities like
entertainment, cleaning etc. If eco hospitality is maintained in the hospitality than development
can be done on a faster speed and also this will reduce the total cost of the business( Mair and
Whitford2013). The impacts of suitability in hospitality are as follows:
1. Decrease in Cost- If an affective attention is given to maintain the sustainability
like by keeping check on the use of water, reduce in the consumption of
electricity, using low voltage lights and use of friendly equipments will directly
reduce the total price of the monthly and the yearly bill for the hotels. The
equipments which are not in use at a particular time should be turn off to save the
energy and the electricity load should also be distributed equally.
2. Increase in the profit: the ratio of the profit can be increased by keeping control
over the cost and by using the less expensive grants and also by covering the
investment through taking interest free loans.
3. Increase in morals: Through substantiality the morale of the individual is also
developed by taking care of the environment. As through this process the natural
resources are not wasted and are effectively allocated and used so that the work
can be done by providing minimum harm to the resources of the environment.

4. Company staff- Sustainability in the hospitality also help in making the
employees fully devotee to the company. This is done by making the complete
integrated strategies which also create a healthy working environment. For this a
concern person can be appointed to different sections who can check the
sustainability of his own sections(Bharwani and Butt2012). Targets can be
provide to the concern officer for their departments as this will improve the
overall sustainability of the hotel. Maximum participation of the ground level staff
should be taken as they are more in the contact of these sustainable issues an can
provide the management about the information which sections need to be
improved.
5. Public perception- it is not that sustainability is maintained only for the cost
control but it is also important for maintaining the public perception in favour of
the industry. These days the customers has also become very much aware about
the environmental issues and do not support any wastage of the natural resources..
they do not favour the unnecessary cost adding up due to the miss use of the
electricity or other natural resource.
6. Increase brand awareness: When the company is maintaining sustainability in the
hospitality management they also win the hearts of the customer. This help in
building trust among them and this increases the total brand value. It is expected
out of the companies to behave more responsibly with the natural resources and
to not harm the environment through its actions . The customers can be made
aware about the actions which the hotel industry is taking in order to protect the
environment and can tell the public about that policies to the customers through
their official websites(ShawBailey and Williams2011). This will increase the
relation between the customers and the hotel industries.
7. Budget control: The maintenance in the sustainability also helps in controlling the
budget. As through the process of maintaing suitability in the organisation the
management is capable of controlling the total cost this help in completing the
projects in the given budgets. The cost saved can be used in the other important
activities which contribute in the development of the hotel scale.

8. Green initiatives- As through the process sustainable development importance is
given to the green choice which decreased the total pollution in the society. Also
the waste of the hotels was reduced under the process of suitability through
disposing off the products like the left outs of shampoos and soaps in a way that
they do not harm the environment(Line and Runyan,2012). The hazardous waste
management helped in the protection of the deaths of the thousands due to the
unhealthy environment.
9. Promoted recycling- Through the process of sustainability in the hospitality of the
hotels use of recyclable products is increased which has helped the management
in contributing to the environment protection.
It was a good experience to be a part of the Hayaat residency hospitality team. They provide an
excellent platform for learning and to build long term skills. As the hotel is running on such a
large scale every day a new experience was gathered which help in the future. The staff of the
hotel was cooperative and provided good assistance whenever it was required. As most of the
customers of the hotels are of the corporate world or families which visit during the breaks
makes the environment of the working very healthy and friendly. The working conditions are
good and hygienic and as the hospitality department deals with maximum of practical operations
working in a biog institutions help in getting more command on the concern work.
Positive impact of eco hospitality
The increase in the tourism has contributed in the total development of the GDP. This helped the
hospitality industries in developing the infrastructure and other facilities to be provided to the
customers. Ecotourism help in protecting the environment by promoting the awareness for
conserving the natural resourses.

Negative impact of eco hospitality
Visitors behaviour may hamper the image of the own country. Activities like alcoholism or drugs
or illegal activities increased with the increase in the tourism. Therefore there is need to control
the tourism activities so that they do not harm the economy of the country.
TASK 2
Leadership in hospitality industry:
Leadership is the quality of an individual to influence other in order to motivate them to work in
a unite form with a common objective so that results can be achieved in the most efficient and
effective manner. Leaders has their followers who follow the commands and do as they are asked
to do by their leaders. Leaders are not attention seeker and they don't believe in taking the titles
but their main aim is to achieve the desired results in the best manner(Buhalis and Jun,2011). As
in the hospitality department work has to to be done manually it is necessary to have effective
leadership so that the work can be done smoothly. The staff need to be motivated to work in the
most effective manner in order to avoid delay or any inconvenience on the part of the the
employees which hamper the comfort of the customer. For this different approaches to leadership
are used like trait approach which looks at the physical traits like the mental physical and other
traits. This approach help in getting the work done through the employees of the hospitality team
by allotting the work depending on the capabilities of the individual. This approach help in
selecting the best person for the right job(Kasavana,Nusair and Teodosic,2010). Another
approach is the situational approach. This help the leader in making the required changes
according to the demand of the situation. It is very necessary for the leader to be able to respond
to the situations as the business environment keeps on changing and need quick response for the
survival in the industry.

Critical reflection on concept of organisational and leadership responsibility on different sectors:
Leadership in any organisation is very important and plays an important role in all the private
public and the third sectors. Different responsibilities of the leader are as follows:
1.Showing the right path: It is the duty of the leader to show the followers the right path. It is an
important role as this help the management in achieving the goals and maintaining coordination
in the organisation.
2. Correcting Mistakes: Committing mistakes is a normal tendency of the human being therefore
it is the duty of the leader to correct the employees. This help them to develop and learn the long
term skills. This way they become the assets of the organisation and also when they are corrected
by their leader they develop the learning attitude in them.
 Organisational responsibility
With the responsibilities of the leader organisation also have some responsibilities towards the
employees. The employees should be provided with good working environment in which they
can work with their full concentration. They should be given the required breaks during there
working hours as it is necessary for their good health. Also the working hours should be
according to the law and no one should be forced to work overtime and if they do they should be
paid accordingly.
Complex relation between business in hospitality industry ,government and civil society in the
context of ethical and corporate social responsibility:
There is a direct relation between the government and the hospitality industries. Government
promotes tourism which is beneficial for this industries(Stepchenkova and Mills,2010) As the
major customers of these industries are those which are non resident of the parent city there is a
need to promote tourism. The main aim of the hospitality is to provide the customer with their
best services and give them the maximum satisfaction which is also the aim of the government
that all the tourist who visit the country feel satisfied during their stay and also go with happy
memories in order to build the image of the country. The corporate social responsibilities are also
linked with the hospitality management as in this the services are mostly intangible. The
performance of the individuals can not be evaluated in the quantity terms but from the
satisfaction received by the other party. Also the corporate social responsibility says that it is not
only the customer which should be satisfied by the services but employee of the organisation is
also vary important and he should also be satisfied while he is on work. Therefore both these

industries focus on providing the employees a good working atmosphere and friendly
environment so that they work with there full efficiency.
Impact of social media on hospitality industries
Social media plays an important role for any business type. Hospitality is the industry in which it
has its major impact as they need more customer attraction and there attention. These days many
hotels use the social media to communicate with there customers and to give them the
knowledge about any changes brought by them in the industry. These industries also get to know
about their services through the feedbacks they get on the social media sites by their customers
which help them in making the improvements and taking the corrective actions(Buonocore
2010). There impact on the business organisation can be studied under different heads:
1. Improving customer relationship : After interacting through campaigns with the
customers they get to know about the updates which is required by the customers
in the hospitality industries. This builds a good relationship between the customer
and the management.
2. Marketing- Social media tools help in doing the marketing to the management
which becomes easy when done with the help of the social media as it is
comparatively less expensive and also more customers can be covered at less
time.
For this various tools can be used by the hospitality industries like buffer, hoot suite,media
connect 360crowdbooster,tweet deck etc. these tools help this industry in reaching to more
customers and also getting their response on there visit to a particular hotel in the hospitality
industry.
CONCLUSION
From the above report it can be concluded that hospitality industry is a very big industry and
need continuous check by the supervisors(Grant,2013). Most of the operational activities are
carried out under this sector and if suitability is maintained during the operations profit margin
can be increased with the increase in the environmental protecting activities. Also the relation of
this industry with the government and corporate social responsibility can be understood through
this report.

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Online
Emerging Trends for Hospitality Industry 2015.[ONLINE] available through
<http://blog.softwaresuggest.com/emerging-trends-hospitality-industry/>assessed on [3rd May
2017].