Research Proposal: Strategies for Business Entry in Emerging Markets

This research proposal investigates strategies employed by businesses, specifically in the retail industry, to enter emerging markets. The study focuses on the Arcadia Group as a case study. The proposal outlines the research objectives, which include identifying different entry strategies, determining the benefits of each entry mode, assessing the challenges in selecting appropriate strategies, and providing recommendations for Arcadia Group's expansion. The research questions address the specific strategies used, the advantages of different entry modes, the challenges faced, and recommendations for the company. The proposal details the reasons for choosing this topic, highlighting the importance of understanding emerging market opportunities and the relevance to current business practices. It also includes a review of relevant literature, outlining the research methodology, including qualitative research methods, an inductive research approach, and a descriptive research design. Data collection will be from both primary and secondary sources. The research will use thematic analysis, with data presented in graphs, charts, and tables. The proposal also includes a research ethics approval form, addressing participant details, consent, data storage, and ethical considerations.

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The different strategies employed by businesses to
enter emerging market.
Section One: Title, objective,
responsibilities
Title or working title of the research
project (in the form of a question,
objective or hypothesis)
To identify different strategies
employed by retail industry to enter
in emerging market. A study on
Arcadia Group.
Research objectives (e.g what is the
question you want to answer? What
do you want to learn how to do? What
do you want to find out?):
Objectives:
 To identify different strategies employed by
business to enter in emerging market.
 To determine benefits of different entry
modes that Arcadia Group could use to enter
into emerging market.
 To determine the challenges faced by
organisation in selecting the suitable entry
mode for the business.
 To provide recommendation for appropriate

entry strategies for Arcadia Group to expand
the business in emerging market.
Research Questions:
 What are the different strategies employed by
business to enter in emerging market?
 What are the benefits of different entry
modes that Arcadia Group could use to enter
into emerging market?
 What are the challenges faced by
organisation in selecting the suitable entry
mode for the business?
 What are the recommendation for
appropriate entry strategies for
Arcadia Group to expand the
business in emerging market?
Section Two: Reasons for choosing
this research project
There have been extensive
investigations are done around the topic
of change different strategies employed
by businesses in retail industry.
Researcher has chosen this topic because
of personal interest as scholar will gain
knowledge and understanding of this
topic by evaluating pros and cons of each
and every entry modes. By studying this
topic, researcher will gain the depth
knowledge of how emerging market is
providing opportunities to the companies
which are attracting investments within
nations. On the other hand another
reason for selecting this topic is because
it is current topic in the economy
because organisations either small or big
are looking for expanding the business in
other countries especially emerging
nations.
Reasons for choosing the project (e.g
links to other subjects you are
studying, personal interest, future
plans, knowledge/skills you want to
improve, why the topic is important):

Section Three: Literature sources
searched
Use of key literature sources to
support your research question,
objective or hypothesis:
Ang, Benischke and Doh, (2015) this has
been sought to analyse that, business
are changing at a faster pace in this
global dynamic environment.
Hobdari and et.al., (2017) strived to
establish that, direct exporting helps
retail industry to sell goods directly
to the end customers in an
international market across the
globe.
Rosado-Serrano, Paul and Dikova,
(2018) sought to analyse that, joint
venture is beneficial for the retail
industry to enter into the emerging
market as it will have synergy effect
on the business and leads to
increased competitive advantage and
higher operational efficiency and
productivity.
In contrary with this, Hobdari and
et.al., (2017) stated that, franchising
is the best strategy for retail industry
to grow their business in the new
emerging marker as it has higher
success rate.
Section Four: Activities and
timescales

Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
How long this
will take:
Milestone one: _________________
Target date (set by tutor):
____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Gantt Chart
Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and
why? What your areas of research will
cover:
Research methods: The researcher of
the study choose qualitative research
method to identify different strategies
employed by retail industry to enter into
the new emerging market.
Research approach: The researcher of
this study opt for inductive research
approach which helps in critically
evaluating the benefits of different

entry modes to enter into the new
emerging market to emerge new
theories and draw general
conclusion in accordance with the
particular subject matter
Research design:
The researcher of the study opt for
descriptive research design to effectively
determine the challenges faced by the
organisation in selecting the suitable
entry mode for the retail industry.
Data collection: The researcher of the
study collects information from
primary and secondary sources
through census, articles,
questionnaires, reports, journals,
manuals, books, government
publications to determine the
challenges faced by organisation in
selecting the suitable entry mode for
the retail industry
Sampling: The researcher of the study
opt for random sampling methods where
20 senior mangers of Arcadia group are
randomly selected to provide
recommendation for appropriate entry
strategies for retail industry to expand
the business in the new emerging
market.
Data analysis
The researcher of this study choose
qualitative research, where research is
based on thematic analysis. The data has
been presented using graphs, charts and
tables for detailed analysis of data in a
systematic manner
Comments and agreement from tutor

Comments (optional):
I confirm that the project is not work
which has been or will be submitted
for another qualification and is
appropriate.
Agreed: ________________
(name)_______________ Date
______________
Comments and agreement form
project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is
appropriate.
Agreed /Disagree:
(Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants or
the use of data collected form human participants are required to gain ethical
approval before commencing their research. Please answer all relevant
questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
To identify different strategies employed by retail industry to enter in emerging
market. A study on Arcadia Group.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.

Will your research involve human participants?
Who are the participants? Tick all that apply:
Adults Senior Managers
How will participants be recruited (identified an approached)?
Simple Random Sampling
Describe the processes you will use to inform participants about what you are
doing:
Ethical form would be sent for informing and conducting face to face meeting
with them.
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
Written with help of Google doc forms
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked
for their informed consent to be observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a
brief explanation of the study)?
Yes
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)

Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes
Who will have access to the data and personal information?
Researcher and top management
During the research:
No
Where will the data be stored?
USB and Laptop
Will mobile devices such as USB storage and laptops be used
Yes
If Yes, please provide further details:
After the research:
Where will the data be stored?
USB
How long will the data and records be kept for and in what format?
2 years
Will data be kept for use by other researchers?
No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :

 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach
to the Research Proposal when submitting to Turnitin.