This report delves into the diverse strategies employed by businesses to penetrate emerging markets, with a specific focus on Matches Fashion. The research encompasses an exploration of various entry modes such as direct exporting, licensing, franchising, partnerships, and joint ventures, while also examining the factors that influence the selection of these modes, including market size, growth, and government regulations. Challenges faced by companies like Matches Fashion in emerging markets, such as monopolies, legal protection issues, and corruption, are also identified. The research methodology employed is qualitative, providing an in-depth analysis of the topic. The report recommends partnership and direct exporting as viable strategies, especially for small and medium-sized firms. The study also highlights the importance of expert consultation and thorough evaluation of factors when selecting entry modes. The report includes a literature review, research methodology, and ethical considerations, culminating in a reflection on the learning process and recommendations for future research.
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