Analyzing Business Strategies for Emerging Markets: Research Proposal

This research proposal investigates the strategies businesses utilize to enter emerging markets, focusing on Vodafone as a case study. The study aims to identify the benefits of global expansion for telecommunication businesses, analyze different market entry strategies (exporting, franchising, joint ventures), and evaluate challenges faced, such as Vodafone's joint venture with IBM. The research will employ a qualitative approach, collecting data through primary and secondary methods, including questionnaires, books, and online resources. Activities include introduction, literature review, methodology, data collection and analysis, and conclusion. The proposal outlines a timeline and a Gantt chart to manage the research process effectively. The findings will contribute to a better understanding of market entry modes and their impact on business expansion in the global market.

RESEARCH PROPOSAL

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: To analyse the different strategies employed by
businesses to enter emerging markets.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Aim of present investigation is “To identify the effects of globalisation on a
company while entering rising business markets”. A study on
Vodafone.
1.1: Purpose of research: Main purpose of conducting the investigation is “To
identify the effects of globalisation on a company while entering rising business markets”. A
study on Vodafone.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
1.2: Research's objectives
 To identify the benefits of global expansion for a telecommunication business
 To identify different market entry strategies that can be used by a company while
globalising its business.
 To evaluate the barriers faced by Vodafone while joint venturing with IBM.
Research Questions
 What are the benefits of global expansion for a telecommunication business ?
 Discuss the different market entry strategies that can be used by a company while
globalising its business ?

 What can be considered as barriers faced by Vodafone while joint venturing with IBM.
1.3: Intervention
The intervention on particular subject i.e. globalisation, which is a wider area that requires
proper understanding and this is because many business companies that are looking forward to
expand business at international level.
1.4: Principal Outcome
Outcome of investigation done on a particular subject i.e. globalisation and it is directly
putting impact upon knowledge level of researcher.
1.5: Summary
The research is going to conclude a range of facts and figures, that will help investigator in
enhancing the overall knowledge of researcher as well.
Section Two: Reasons for choosing this research project
2.1: The reasons why you have chosen this project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
 The vital most reason behind selecting the topic i.e. “To identify the effects of
globalisation on a company while entering rising business markets”, is the self interest
of the researcher. It will help investigator in enhancing the knowledge in regards to the
market entry modes that can help a company in expanding business at international
level.
 Companies that are looking forward to improve their profits has grabbed emerging
markets as their opportunities and with the help of different entry modes like Joint
ventures, partnership and more, it enabled organisations in reaching to new heights.
2.2: Personal interest
 Another significant reason behind conducting the research is personal interest where
investigator will directly improve overall performance level as well. Here, to analyse
the issues, that could be faced by business organisations like Vodafone at the time of
entering into the emerging markets.
Section Three: Literature sources searched

Use of key literature sources to support your research question,
objective or hypothesis:
Benefits of global expansion for a telecommunication business
According to Forbes, (2018), there are a range of benefits, which a telecommunication
business organisation can get through business expansion and these are described underneath :
Double Down On Customers : In present context, it can be said that, if a telecommunication
organisation expands its business, it will directly grab attention of customers that are looking
forward to use much more effective and efficient personalized digital services. With the help
of this, number of customers will improve (Tongchaiprasit and Ariyabuddhiphongs, 2016).
Presence in all over the world : Business expansion will directly improve company's presence
all around the world. Through this, it can be said that the network of the organisation will
become much more stronger than the existing one.
Competitive advancements : In present time, there are many business organisations
performing within the telecommunication industry, business expansion will help a company in
the same sector to gain competitive advancements.
Different market entry strategies that can be used by a company while globalising its
business
As given by Qiu and et. al., (2015),, there are a range of market entry strategies that came in
front of business organisations, that might help them in expanding business within the
emerging business markets and these are given beneath :
Exporting : Exporting goods can be considered as one of a crucial market entry mode among
foreign markets. Basically, this depends upon the demand of goods that a company is offering,
than it is possible that chances are specifically high where an importer might consider the
product and purchase it.
Franchising : Considering this approach, a business organisation could easily perform
business into the emerging markets with minimal risk. Under this, an individual for the
company sells products and services on behalf of it. Within the franchise, a business person
pays the company for using its trademarks, name, manufacturing process or the products and
services.
Joint Ventures : In present subject, a joint venture basically allows a business organisation
share the risks and the rewards with the company it has done the agreement with. Together, the

two businesses can split the costs associated with finding and building a new location on
foreign business market.
Barriers faced by Vodafone while joint venturing with IBM
According to Lu and et. al., (2016), at the time when, Vodafone has made the decision on
joint venturing with IBM, it has faced a range of barriers
Different cultures followed by Vodafone and IBM: Since both of the business organisations
consist of different cultures, as they belongs to two different nations. It can be considered as a
barrier because, Vodafone is not aware of the culture followed by IBM and vice versa.
Partners have different objectives for the joint venture: Another barrier which could be
considered that Vodafone and IBM has faced while Joint Venturing with each other. Both the
business organisations were having different objectives and these affected companies and
impacted upon their profit margins as well.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
In current investigation, researcher will go through various activities for
completing this research effectively along with the positive outcome.
 Introduction- This section is going to cover both aim and objectives
for the research along with the background as well.
 Research aim – This section is going to cover aim of this
investigating report,
 Research Objectives – Objectives of research will be carried out in
the element.
 Research Questions - Questions of research will be carried out in the
element.
 Literature Review – Secondary information will carry out the
information on the developed objectives.
 Research methodology – Methods are being adopted like approaches,
How long
this will
take:
The
investigation
will take
around 3
months for
completion
effectively.

sampling method and more.
 Data Collection – Secondary and Primary method related
information will be given under this section.
 Data analysis – This will cover the discussions based upon thematic
analysis.
 Conclusion and Recommendation – This section will pull out the
outcomes along with the recommendation as well.
 Submission of project – On the final date, submission will be done.
4.1: Data Collection:
Data Collection Methods: Another procedure within the
investigation that basically contributes within the completion of research
methodology. Both primary and secondary methods are going to be used in
present investigation. Along with this, researcher will use questionnaire in
its primary method and within the secondary method, investigator has used
books, online websites and other sources like blogs and more.
4.2: Gantt chart

Milestone one: Collection of data
Target date (set by tutor): ____________________
Milestone two: Literature Review

Target date (set by tutor): ______________________
Gantt Chart
Gantt charts can be defined as graphical representation of a project
schedule which present each and every activity of research in effective
manner. It is a systematic framework which aware every researcher or
other involved people about overall activities that are going to be
executed.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why?
This is being considered as one of a crucial section, which helps a researcher in concluding on
the chosen topic. With the help of this, right approaches like sampling methods and more are
said to be some of factors that helps in pulling out favourable outcomes in specified time
frame. This mainly consists with different elements and these are given beneath:
Types of research: Both qualitative and quantitative are the two research methods, which can
be utilised by the investigator. For present investigating report, investigator has chosen
qualitative investigating type in order to conduct the research on the topic i.e. “To identify the
effects of globalisation on a company while entering rising business markets”.
Research Approach: Basically, there are two range of approaches present for the
investigation, that can be used by the researcher and these are deductive and inductive. Under
this investigating report, research approach investigator have used deductive approach as it is
helpful in providing specific outcome.
Sampling Methods: It is the method in which investigator selects feasible sample size
from whole population. In current study investigator have used random sampling method as it
is bias free and does not include any partiality.
Ethical Considerations: In present context, it is the ethical responsibility of
researcher to keep collected information much more confidential so that it cannot be used by
any other individual for any other concerns.

What your areas of research will cover:
Overall investigation is going to cover the business drivers that may lead a company to
success.
Section 7: Bibliography
REFERENCES
Lu, L., and et. al., 2016. Work engagement, job satisfaction, and turnover intentions: A
comparison between supervisors and line-level employees. International Journal of
Contemporary Hospitality Management. 28(4). pp.737-761.
Qiu, H., and et. al., 2015. Exploring antecedents of employee turnover Intention–evidence of
China’s hotel industry. Journal of China Tourism Research. 11(1). pp.53-66.
Tongchaiprasit, P. and Ariyabuddhiphongs, V., 2016. Creativity and turnover intention among
hotel chefs: The mediating effects of job satisfaction and job stress. International
Journal of Hospitality Management. 55. pp.33-40.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: “To identify the effects of globalisation on a
company while entering rising business markets”. A study on
Vodafone.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where

necessary.
Will your research involve human participants?
Yes, current investigation will include human participants.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18-25
How will participants be recruited (identified an approached)?
All participants will be selected through group discussion and personal interview.
Describe the processes you will use to inform participants about what
you are doing:
Participants will be informed through emails.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent will be obtained from participants by emails. This will be done in written
method. Participant will be informed about withdrawal through emails.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give

them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Collected data(personal) will be used by investigator only.
During the research:
Where will the data be stored?
Gathered data will be stored in laptop
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
How long will the data and records be kept for and in what format?
Gathered information will stored for approximate 3 years in both word as well as PDF
format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues

Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the
research (including transfer, sharing, encryption,
protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.