Research Proposal: Business Strategies in Emerging Markets (China)

This document presents a research proposal focused on the strategies businesses employ to enter emerging markets, with a specific interest in the Chinese market. The proposal outlines the research objectives, including identifying effective business expansion strategies, analyzing the benefits and drawbacks of globalization, and determining optimal strategies for a company like Thirdway. It incorporates a literature review, citing sources that discuss international business expansion and market entry strategies. The proposal details the research approach, including deductive data collection, positivism philosophy, and a mixed-methods approach for data collection. The research methodology involves both primary and secondary data sources, with a plan to collect data from 30 respondents. The proposal also addresses data analysis methods, sampling techniques, and ethical considerations, including participant consent and data privacy. The research aims to provide valuable insights into the complexities of entering emerging markets and offer practical recommendations for businesses seeking international expansion.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: The different strategies employed by businesses to enter emerging
markets”___________________________________________

Section One: Title, objective, responsibilities
Title or working title of the research project (in
the form of a question, objective or hypothesis)
To identify different strategies that can employed
by an organisation while enter in emerging market
that is china. A study on Thirdway.
Research objectives (e.g what is the question
you want to answer? What do you want to
learn how to do? What do you want to find
out?):
 To identify the concept of business
expansion at international market.
 To determine the benefits and drawbacks
of globalisation in the context of
Thirdway.
 To determine the different strategies that
can employed by Thirdway while enter in
emerging market that is china.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links to
other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
Reason behind choosing this topic is to get
accurate data and information which can help in
better outcomes.
Section Three: Literature sources searched

Use of key literature sources to support your
research question, objective or hypothesis:
To identify the concept of business expansion at
international market.
According to Chad Brooks (Going Global:
How to Expand Your Business Internationally
2019), Going global is an appealing experience
and many entrepreneurs grab this opportunity, but
international expansion sometimes become
treacherous journey for an individual. In between
dealing with new consumer segment, understand
new norms and regulations to expand business
with credible partners by accustomed with local
mores which proved be hazardous path for an
organisation.
To determine the benefits and drawbacks of
globalisation in the context of Thirdway.
According to Todd Anderson (Global
Business Advantages & Disadvantages 2019),
there are various advantages and disadvantages
while operates in global market that some factors
majorly depicts various advantages. The main
advantage before Thirdway that it helps in
enhance sales and profit at time of going global
market.
To determine the different strategies that can
employed by Thirdway while enter in
emerging market that is china.
According to Ian Linton (Ways for

Companies to Enter the Global Market 2019),
while expand in foreign market organisation have
to select various strategies to going global which
is an important aspect. There are various ways to
expand market share that are as follows:
Research: Before going global, organisation have
to conduct various kinds of research in which both
primary and secondary research consisted in it. An
organisation can find out information by global
market opportunities and by online websites. With
the help of website an organisation can easily
evaluate demand of a products and services in a
specific territory.
Direct sales:Direct sales refers to eliminate
mediators and connect directly with consumers. It
is one of best method to enhance organisational
revenue (Dunning, 2014). In traditional system of
selling products and services it passes through
manufacturer to direct sales company, distributor
to retailer and ultimately to consumers which
takes huge cost.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:

Milestone one: _________________
Target date (set by tutor):
____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Gantt Chart

Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and why?
What your areas of research will cover:
Research approach
Research approach is an plans and
activities which based on the detailed and broad
assumptions of data collection, analysis and
interpretation. Research approach based on the
nature of the problem which should be accessed.
There are majorly divides into two categories that
is data collection and data analysis. There are
some research approaches that are deductive,
inductive and abductive research approaches.
Deductive approach examines accuracy of
assumptions, on other hand inductive contributes
towards emergence of new theories and practices.
Abductive research focus on surprising facts
which devoted for explanation. It is an bifurcate
into majorly into two types in which data analysis

and collection of data approaches. In that research,
deductive approach of data collection should be
used because it helps in collection of right kind of
knowledge and information.
Research Philosophy
A research philosophy is a belief which
focus on the data and information should be
collected, evaluated and used (.Hirst, Thompson
and Bromley, 2015.). It deals with sources, nature
and growth of knowledge and information. In
simple terms, it involves awareness with beliefs
and assumptions while selecting data and
information. There are various research
philosophies which should be selected by its
practical implications. There are two kinds of
research philosophies that are interpretivism and
positivism. In this report positivism philosophy
used.
Research methods
Research methods are the tools and
techniques which are used to conduct research.
They can be either qualitative or quantitative or
mixed. In that qualitative method evaluate about
numerical data and information that helps in
analyse data that are collect to conduct research in
proper way. It helps in measure various variables
and define relationship between various
staticaltools and techniques and that kind of data
should be represented with help of tables and

graphs. On other hand Qualitative data is an non
numerical form and emphasis on establishing
various patterns. With mixed method focus on
both qualitative and quantitative research methods
to reap out results in positive way.
Data sources (primary and secondary)
There are majorly two sources of data
collection that are primary and secondary sources.
In primary source includes interviews, surveys
and statistical data and information which are first
hand and authoritative in nature (Hitt, Ireland and
Hoskisson, 2012). On other hand in secondary
source of data collection consist of literature
review, documentaries, books and articles by
interpret, evaluate and by synthesize primary
information and data. Secondary source of data
collection should be considered less credible in
nature . In that report both primary and secondary
kind of data sources used to collect relevant data
and information properly.
Data collection strategy
To reach at desirable goals and objectives
organisation have to use various kinds of
strategies that plays different role in different
situation that are very much important to reach at
desirable goals and objectives. There are
qualitative and quantitative method of data
collection which is responsible for monitoring and
evaluating projects while collecting data that is

worthful effort. In qualitative data it by their
nature, subjective and with efforts must be build
to enhance reliability.
Data population, sampling and sample
Population refers to gather data and
information which has almost in same nature and
have similar characteristics. There are various
elements which signifies same characteristics that
is size of population and it is a subset of people
(Lechner and Boli, 2014). Sampling in statistics
refers to quality assurance, survey method and its
is an selection of groups of individuals within the
statistical population that represent the whole
population. Statisticians widely used that term to
represent the samples in question. In statistics and
quantitative research method, sample is an set of
collected data from statistical population by
following a set of steps. The attribute of a sample
known as sample points, units of sampling and
observations. In that report 30 respondents should
be selected to collect proper knowledge and
information.
Analysis methods
Analysis is an important attribute that
helps in grab knowledge and information from
data and statistics that is very much important for
a researcher. It is no meaning until an individual
not reap out potential meaning out of data and
statistics. There are majorly two kinds of analysis

methods in which logical and statistical to
elaborate, evaluate and analyse data and
information. In that scenario organisation use
thematic analysis that are part of qualitative
method that helps in collect right kind of
knowledge and information.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________
(name)_______________ Date ______________
Comments and agreement form project
proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the
IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.

Section 1: Basic details:
Project title:
“Topic: The different strategies employed by businesses to enter emerging markets”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) : Literature review
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 25-60
How will participants be recruited (identified an approached)?

Inductive approach and random sampling
Describe the processes you will use to inform participants about what you are doing:
First, I will provide them specific information about the topic after that ask them to present their own
view on it.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
This will be oral.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security

Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Data will be access by me only.
During the research:
Where will the data be stored?
Computer or laptop
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
At the time of research. After that data will be deleted.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality

 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge: Yes
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.