Research Report: Strategies for Entering Emerging Markets - China
VerifiedAdded on 2023/02/01
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AI Summary
This report analyzes different strategies employed by businesses to enter emerging markets, using Matches Fashion as a case study. The research identifies various entry modes, factors affecting their selection, and challenges faced, such as government regulations and legal protection. Data analysis reveals that most fashion retailers are expanding in China and prefer direct exporting or partnerships. The report recommends partnership and direct exporting as the best strategies for small to medium-sized enterprises, emphasizing their lower risk and cost-effectiveness. The research concludes that direct exporting and partnerships are suitable entry modes, especially in the context of globalization and the opportunities available in emerging markets. The study also highlights the importance of considering factors like legal protection and government regulations when selecting entry modes for business expansion. The report also includes a reflection on the learning process and the structure of the research.
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