IHG's International Hospitality Management: Emerging Markets Entry

This report provides an assessment of International Hospitality Management focusing on InterContinental Hotels Group (IHG) and its strategies for entering emerging markets. It begins with a background of the hospitality industry and IHG, followed by a SWOT analysis of IHG to evaluate its strengths, weaknesses, opportunities, and threats. The report then delves into the background of emerging markets, specifically focusing on Latvia, and conducts a PESTLE analysis to understand the political, economic, social, technological, legal, and environmental factors influencing the market. It proposes a hotel strategy for IHG to adopt and implement within the chosen emerging market, justifying the strategy with practical applications for the next 5 to 10 years. The report concludes by summarizing the key findings and recommendations for IHG's successful market entry and sustained growth in the international hospitality sector.