Emerging Media Technologies: Brand Strategies and IMC Report

This report examines the transformative impact of emerging media technologies on marketing strategies. It begins by highlighting the evolution of marketing communications, from traditional media to the dominance of digital platforms and social media. The report introduces Integrated Marketing Communication (IMC) as a crucial approach for delivering consistent messages across different channels. Through case studies of Lakme, Coca-Cola, and Oppo, the report illustrates how brands leverage both traditional and web-based techniques to engage consumers. The analysis covers how these companies adapt to the changing media landscape, utilize social media for brand building and interaction, and employ modern technologies to foster customer engagement. The report emphasizes the importance of understanding consumer behavior and adapting marketing strategies to meet the demands of the modern, informed consumer. Finally, it discusses the shift towards personalization and the use of social media for direct consumer interaction and feedback.