Emerging Trends in the Hospitality Industry: A Comprehensive Analysis

This essay provides a comprehensive overview of emerging trends in the hospitality industry, focusing on corporate management responsibilities, including planning, coordination, and implementation of strategies to achieve growth and profitability. It emphasizes the importance of protecting human rights within organizations, ensuring fair treatment and equality for all employees. The essay also delves into philanthropic and community investment, highlighting the benefits of supporting societal needs and providing educational opportunities. Finally, it addresses the approach to environmental stewardship, advocating for sustainable practices and responsible use of natural resources within the hospitality sector. The essay references various studies and concepts to support its arguments, providing a well-rounded analysis of the key issues shaping the future of the industry.

Emerging trends in hospitality industry
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EMERGING TRENDS IN HOSPITALITY INDUSTRY
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Emerging trends in hospitality industry
Table of Contents
Introduction......................................................................................................................................3
Corporate management responsibility:............................................................................................3
Protecting human rights:..................................................................................................................4
Philanthropic and community Investment.......................................................................................6
Approach to the Environmental stewardship...................................................................................7
References......................................................................................................................................10
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Emerging trends in hospitality industry
Introduction
Corporate management is a vast things that incorporates the protecting human rights,
philanthropy and community investment along with that there is certain responsibilities
regarding the social aspect (Chenget al. 2014). Within a hospitality organization the management
faces various problems and that industry needs to strategically solve those issues to achieve
growth in the global market and achieve profitability. In this study, the essay will concentrate on
management of the entire organizational process by the help of the corporate responsibilities and
strategies with the insight of basic corporate principles. Furthermore the study will also cover the
social responsibilities along with the approach towards the environmental stewardship with the
consideration of the human rights.
Corporate management responsibility:
For the achievement of strategic performance in the corporate sector it is very essential to
separate work within the employees in consideration to their role and designation in the
hospitality industry. The responsibilities of the corporate manager include planning, coordinating
and implementing things with regards to the organization so that it can fetch possible growth and
success in the global market (Asifet al. 2013). The entire work of the organization gets assigned
to the higher level employee to the lower level employees. The top responsibility of the
managers is to coordinate and plan top executive corporate meetings so they can maintain the
work flow of the organization. They also arrange for Board of Director’s meetings, Investor
Relations Meeting, Annual Shareholders Meeting and different executive level events. They put
their insight to perform closely with Executive Event Manager with respect to coordinate travel
of Corning’s Executives and Board of Directors to events. Arrange and manage to and from an
event travel as key contact point working closely with other organizations. The management
based people in the organization will follow the basic cooperative principles which create the
background for people in cooperation with procedural guidelines for implementing the
cooperative values (Korschun et al. 2014).
With the help of the recent management concepts the idea of the management strategies will
provide the clear advantages for actual cooperative format in the business environment. The
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management needs to follow the correct control panel and select the relevant indicators to get the
best results from the organization and the organization itself will gain profit from the same. The
corporate management responsibility will comprises with suitable mechanisms and create
channels for participation of the other employees, clients as well as the customers. They provide
the transparent information concerning the performance of the basic management. The
consultation of negation with the other employees and the social representatives within the
organization to maintain economic, organizational and labor decisions is notified. It must be
taken into consideration for the long term growth of the organization (Morgesonet al. 2013). The
corporate social responsibility holds value for the systematic application of social and
professional training plans for members. The internal and external coordination of work
prolonged by the corporate managers has been identified. To meet with the goals and objectives
of the organizations the corporate managers bring harmony to the entire organizational process
by implementing the operational objectives that pertain to the achievement of basic missions of a
department and the effectiveness and efficiency of its operations, including the performance
standards and resource allocation. Other than that by the help of the operation manager the
financial reporting objectives and compliance objectives will achieve. Finally the corporate
management responsibility incorporates with some of the department mission, department goals
and objectives, activities to achieve goals and objectives along with that activity level goals and
objectivities to fulfill the industrial criteria in a bigger aspect.
Protecting human rights:
In any organization it is very necessary to take care about the employees and in this context
human rights and freedoms to which human beings are entitled including the right to life, liberty,
and freedom of thought, expression and equality in the work place are very important
(Morgesonet al. 2013). These rights represent entitlements of the individual or groups as well as
responsibilities of the individual along with the government authorities. These rights are often
advanced as legal rights and protected by the rule of law and this rule in the organization use for
standardized for formulating the law adopted by each employee. It is typically believed that the
conduct of government will follow by the rules and will behave accordingly. Human rights in the
organization are ascribed naturally that means they can’t deny the law on the basis of race, creed,
gender and ethnicity. However human rights are not always interpreted similarly across societies,
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norms nonetheless from a common human rights vocabulary in which the claims of various
cultures can be articulated. Having human rights norms within the organization imposes certain
requirements on governments and legitimizes complains of individuals in those sections where
fundamental rights and freedoms are not respected. The human rights law or rules constitute a
standard for the conduct of government and the administration of force in the hospitality
industry. A widespread of the consensus on the importance of human rights and the expansion of
international treaties on such matters, the protection of human rights still often leaves much to be
desired. Protecting human rights is closely linked to advancing long term and sustainable
development for the organization as the employees work here will get the same treatment like
others. They work with symmetry and the work will be satisfying to them as they will follow
same rules of the organization. Human rights are both part of the goal of development and
instrumental to attaining other goals including economic growth of that country and sustainable
development (Sivasubramaniamet al. 2014).
Human rights lead to the long term development for the organization and it directs the company
to achieve the company goal, as the development of the company is largely depend on the rights
so lack of rights leads to exclusion which lies at the root of much poverty even in resource rich
environments. The basic essentiality of the human rights is that the people will follow the rules
and participate in it positively. Rules will help them to make choices about their own lives,
unleashing their own creative energies and strengthening social unity to manage symmetry along
with that living in the rules will protect and allow people to stay in the culture and give a chance
to develop to the maximum of their capabilities (Trestman, 2014).One of the most important
thing in human rights is taken action for the protection of it and increasing the capacity of
venerable populations to defend their rights and advocate for themselves. Promotion of the rights
is important to stay in protection. Legislation related actions or programming aimed at advancing
rights, empowering communities and rights advocates and advancing awareness to protect the
national law so that people follow the same. Human rights education and awareness, especially
among locations particularly where people are not safe and vulnerable or marginalized
populations.
In the organization the management strictly follows the human rights rule and many of them are
clearly dedicated to the rules and protecting human rights and ending human rights abuses.
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Major human rights organizations maintain blogging, spreads social awareness by the help of the
social networks and extensive websites documenting violations and calling for remedial action,
both at a governmental and various levels in the organization. Human rights organizations are
most effective when their calls for reform are backed by strong public advocacy then it became
more powerful. The organizations take help from the non-governmental organizations that is
some NGO s are associated with the organizations to help them in any need. The non-
governmental have played a major primary role in focusing the international community on
human right issues. For the better employee orientation the organizations now taking help from
the human rights action center that is a nonprofit center working on the issues of the Universal
declaration of human rights and uses the arts and technologies to innovate, create and develop
new strategies to stop human rights abuse (Ogbonna, 2014). They also support growing human
rights groups all over the world. It is a necessary component in the organization to keep the
harmony and balance the work culture so to bring the best employee work environment. The
employees will work as per the organizational culture as they are very much concerned and
associate directly with the organization and they will easily carry forward any work as they want
if they feel free and everyone treated equally.
Philanthropic and community Investment
As supported by Rowe et al. (2014, p465), the initiative to maintain the proper opportunity
ground in the society for the people and other community in the society along with development
funds in the society is termed as the philanthropic work. The community investment as part of
Philanthropic as the work indirectly supports the use of funds in terms of supporting the needs of
the community in dire need of help in the society.
As per the suggestions of Krivo (2014, pl.190), there are many benefits of setting up of
philanthropy work in the society and are needed to be supported in terms of the positive feedback
and information. In term of evidence, it is supported that the rise in the development of the
philanthropy has resulted in the proper assets in the society. The support of Hyatt Regency in the
society has provided finest workers in the society. Almost $11 million had been contributed to
the society and communities for the betterment of the country or economy as a whole. The
investments by Hyatt had been a genuine extension if acre towards the individuals across the
world. As per the information provided by Tucker (2016, p.10), ample opportunities through the
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medium of education had been provided to people. At times the dispute among the stakeholders
and the company arises which prevents the company from getting developed in the areas
concerning education and community development. Recently, labour dispute has been observed
among the Hyatt Hotels and unionised employees which resulted in an absolute conclusion.
Hyatt was bus in launching a globally identified philanthropy program, ‘Ready to Thrive' which
would allot a subsequent portion of Hyatt's corporate coffers for improving the literacy and
development in careers all around the world (Lin et al. 2013, p.500).
The philanthropic program had been launched in critically supporting the business organisation
in developing corporate social management and is thriving to make local communities as places
where re-associates would be proud to work, guests would be wanting a visit and neighbours
would want to stay and hotel owners would be willing to invest. As supported by Chirico, F. and
Bau (2014, p.220), Hyatt is employing its resources at the full employment level which would
help them encounter any issue rigorously. Apart from the education and resource building
capacity, through the function of Hyatt community grants could be eventually mentioned that
might deepen and expand the communities’ tie-ups through empowering the colleagues for
acting as local philanthropists. According to the observations of Rana et al. (2017, p.100),
through this exceptional and unique program, the colleagues have gained suitable opportunities
for nominating local nonprofits for receiving grants ranging within $5000 to $20000.
According to the entire fact of the topic, it could be stated that the vital issues are acting as
hindrances on the way of achieving emerging developments in the company under hospitality
industry. Therefore, the actions or programs that are being implemented would be executed
properly for making a global outreach of the company even if in low-income countries.
Approach to the Environmental stewardship
According to the words of Maas et al. (2014, p.50), environmental stewardship could be
regarded as the responsible use as well as protection of the natural environment through
sustainable a conservative practices. Every company or business organisation under hospitality is
subjected to make a move for environmental stewardship which is usually of three types- donors,
doers and practitioners. According to the 2013-14 Report proclaimed by Corporate
Responsibility, Hyatt Hotels Corporation has unveiled a set of few aggressive economic goals for
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2020 (thrive.hyatt.com, 2017). They were designed for strengthening the collective ability of
Hyatt for collaborating, inspiring and further enhancing its commitment towards environmental
stewardship. In accounting for enhancing the stewardship of the environment, few of the
processes are to be inculcated which includes- using resources thoughtfully, inspiring and
encouragement to innovation and building smart goals for provoking sustainable development. In
the information provided by Lin et al. 2013, p.501), the economic, social as well as
environmental effects of the change in climate and issues such as scarcity of resources and
growth of population consist the potential of disrupting the business and eventually would
impact upon the communities as well as local economies which are at heart of concerned tourism
industry. They aim at employing more resources, building up of the empire more efficiently with
sustainable hotels and inspire the stakeholders to act on environmental issues.
Hence, in the words of Rowe et al. (2014, p.466), climatic issues have been found to disrupt the
sustainable development of the hospitality industry, much concern being on the Hyatt
International. According to the 2020 Vision as introduced by Hyatt their main approach has been
towards tackling most pressing issues of the global environment which can be influenced by the
individuals of the country. As suggested by Krivo (2014, p.191), the environmental issues like
global warming and climatic changes could be efficiently managed by the working and operation
of the hospitality industry. Various steps that could be taken by Hyatt international would
include- waste reduction and recycling, reduction of water as well as energy consumption,
cutting greenhouse gas or GHG emissions at the hotels and building up of a more sustainable
chain of supply by making the environment more efficient and greener. As per the observations
of Maas et al. (2014, p.52), the realisation of the company includes many issues of an
environment which would require absolute collaboration with their partners, leaders and
industries.
The stated actions have been a part of the long-term and strategic approach to maintain the
sustainability of the environment that is being designed for helping to conserve natural resources
and eventually by reducing the operation costs. Hence, the sustainability issues had been an
obstacle for achieving developments by Hyatt Hotels in following up the emerging trends.
Various strategies had been designed for fighting with the global environmental issues that are
making the sustainability tougher day by day (newsroom.hyatt.com, 2016). Engaging more
colleagues and driving of innovative solutions would deal with the issues. Alongside, designing
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and building up of hotels which would be environmental conscious would be beneficial for
sustain in the emerging era of development and growth of hospitality industry.
Conclusion
The study portrays essential facts about few of the obstacles that could be identified in the fields
of corporate social management, human rights, environmental stewardship and community
investment. It highlights the issues that have been marked by the emerging developments and
trends concerning the organisation. The basic study had been on a recognising ad to work upon
these issues since they are increasing day by day and Hyatt Internationals is facing serious
challenges.
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