Emerging Trends in Hospitality Industry: Leadership and CSR

This report delves into the emerging trends in the hospitality industry, focusing on leadership styles and practices, organizational responsibilities, corporate social responsibility (CSR), and the impact of social media. The analysis uses The Hand and Flower restaurant as a case study, evaluating different leadership approaches, including autocratic and democratic styles. It examines organizational responsibilities related to strategies, economic, social, and environmental performance. Furthermore, the report explores the benefits of CSR within the hospitality sector, assessing its effectiveness in benefiting the organization. The role of social media in enhancing customer satisfaction is also investigated, highlighting its implications for the industry. Overall, the report provides a comprehensive overview of key factors influencing leadership and organizational success in the hospitality industry, with a particular focus on The Hand and Flower and its approach to various aspects of leadership and management.

EMERGING TRENDS IN
THE HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Different leadership styles and leadership practices in organization ..........................................3
Organization responsibilities and responsible leadership in Hospitality industry ......................6
Corporate social responsibilities benefits in Hospitality industry. .............................................8
Social media practices and implication for better customer satisfaction level .........................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The hospitality industry tend to provide several facilities to its customers which include
services and then tend to establish different pricing structures on the basis of services which are
being provided to the customers (Bowen and Morosan, 2018). Hospitality industry is a broad
category of fields which include services like lodging, food, drinks, event plants, transportation,
hotels and restaurant. The hand and flower is the chosen organization for the analysis in this
report, the company tend to provide its services to a wide range of customers and due to which
has manages to achieve an efficient economic growth. Evaluation on the different type of
leadership style is done in the report with that evaluation on the type of leadership approach
which is being utilized by the company is also being done within the report. Analysis on the
organizational responsibilities within Hand and flowers is done in this report with that evaluation
on the responsibilities of the leadership is also done within the report. Also, identification of
CSR and its evaluation on its effectiveness in benefiting the organization is evaluated within the
report. Through this identification of the organizational responsibilities is done which is being
utilized for the achievement of desired organizational target. With that analysis of social media
activities within the organization is done within report through which evaluation on
organizational efforts for the achievement of desired organizational target can be analysed.
MAIN BODY
Different leadership styles and leadership practices in organization
Leadership means practical skills that are encompassing with more ability of an
individual, organization or group to lead, guiding teams or individual and entire organization.
Leadership can also influence social through which person can be support by other in the
accomplishments of some common tasks (Magsaysay and Hechanova,2017). Other might have
challenged the most of traditional managerial view of their leadership which also believes that
something is more possessed or owned by one individual with having their role of authority.
Leadership traits:
This trait refers to personal qualities that define effective leader in organization. Leaders
in The Hand and Flower restaurant help their employee for being more make them motivated,

provide guidances, improve the work environment and build more morale. Here are some
leadership traits in organization-
Effective communication:-
In the Hand and Flower leaders have their more excellent communication towards their
team members, able to being more clearly and employee also explain about their problems along
with that leaders give them the best solutions. Leaders in restaurant know how to talk, and they
should also listen to other. In addition, leaders are more able to communicate with different
levels through phone, emails etc.
Accountable and responsible:-
Leaders must know about their duties, and they are eligible for holding their
responsibilities in organization (Mango, 2018). The Hand and Flower restaurant leader support
their team members through which they can easily come to know about the organization
structure with their rules, policies that must need to be followedMango2018 by employees.
Self-motivated:-
The Hand and Flower leaders are more self-motivated along with this they also try to
keep their employee motivated for making customer satisfaction. Leaders must be goes with
more attain goals and disregard occurrence.
People- oriented:-
In this they are more typically oriented and other team members. The Hand and Flower
being more people oriented, as leaders are able to motivate other for having their work to be
complete and individual feel their importance to the team success. They might be more secure
for having their best efforts from each members in team.
Confident:-
All good leaders vitally seems to be had confident. They are more able to make their hard
decision with allocated authority as well make their team members to work with having their
more efficiently (Covelli and Mason, 2017). The Hand and Flower leaders being confident to
inspire others, developed open communication and always try to encourage their teamwork.
Leadership styles are being more effective styles that works for having their best team.
Therefore, some of different types of leadership:
Autocratic styles:-

This leadership helps organization for decision-making at their own perception without
taking other team members opinions. It means that they make all decision with having their little
input with members in organization. In this the command and control over their approaches is
typical for leadership styles.
Democratic leadership:-
Democratic leadership is exactly sound likes the leader decision is somehow based on the
input of their team members. In this leadership is one of the most effective for their styles
because it allows their employee for having more exercise authority that will might be need to
make the use of wisely future positions. This leadership also enables how decisions can made in
organization as board meeting.
Strategies leadership:-
In this leadership styles they basically used intersection between company operations and
for its growth opportunities. But in this leadership the burden of ensuring interest will might be
ensuring their interest with working conditions stable for everyone else in the organization.
However, leadership styles in various companies think more about their strategies leadership
because there are multiple employees at once (The 7 Most Common Leadership Styles (and How
to Find Your Own), 2019). Leaders basically who operated this can be way to get out of their
danger zone along with that also make their respect. What the direction does company really
have for getting their easily benefits and easy tasks at all time.
Transformational leadership:-
Leadership styles become sometime more effective for having their employee
transforming or improving upon the company conventions. Employees might be set up their
tasks and goals that they can complete in every month, day, late down the leaders only
consistently pushing them outside towards their comfort zone. When at time of starting job, all
employee might be set their goals or tasks and work with having their deadlines towards
reaching their objectives (Buil, Martínez and Matute, 2019). This can also lead to have highly
encourages form of leadership along with their growth and minded companies these can be
happened because of keeping their employee motivated and make them much capable for having
better result.
Transactional leadership:-

These manager rewards their employee for doing work with more effectively. In this they
reward their employee for completing their tasks on time. Organization marketing teams they
receive scheduling bonus in helping in generating certain number of leads by the end of year or
quarter. This leadership in organization assists for establishing roles and responsibilities for each
member along with that they also try to encourage them for bare minimum work if employee
know how many efforts is worth for that time.
The Hand and Flower follow autocratic and democratic leadership styles for having their
better results while by making their large number of customer satisfaction. In autocratic
leadership as they operated across the various countries, so they cannot take all workers' opinion
along with they are only more responsible for all decision-making. For example, The Hand and
Flower manager have changed their working hours shifts for some multiple employees, without
just consulting with other and especially to their team members.
While in democratic this also seems to be sound like autocratic leadership styles through
which they cannot make their decision with the taking help of their employee due to operating at
large number of scale (Fiaz, Su and Saqib, 2017). The Hand and flower restaurant follow their
leadership in democratic and developing their more goals in attracting customer. For example,
The Hand and Flower restaurant also used democratic leadership styles which might be give that
team members have their decision related to options. Therefore, this leader take their team
members thought and consideration with having feedback or while by keeping open voting for
proper decision.
Organization responsibilities and responsible leadership in Hospitality industry
Organizational responsibilities can be defined as context specific having with their
actions and policies through which it can be undertaken by stakeholder accounts to triple bottom
or expectations of economic, environmental and social performance. The Hand and Flower
restaurant being more effective rationally ordered for achieving their goals which they have been
set for their employee. organizational responsibilities varies their group or individual but
generally follow companies guidelines along with functions (Davison, Ou and Ng, 2018). These
might be also helped for managing the financial for organization. In contrast, organizational
responsibilities implies both the external and internal stakeholder that could own and investor in

having their several groups of stakeholder. In this are some responsibilities that help organization
for better developments:
Strategies responsibilities:-
Strategies company have their overall business strategies, while by developing business
plans and assessing their organization performance. Conducting research along with data
analysis for informing business decisions. The Hand and Flower restaurant make their more
strategies through which they can easily make their more goals that are to be achieved while by
employee in proper strategies theme and plans for developing organization might be more
responsible. Few steps of strategies responsibilities such as creating vision and values which are
related to responsibilities in The Hand and Flower organization. They must also need to identify
their stakeholder needs which might be fulfilled by them and making their rising goals internal or
external. Employee developed them by having training through which they become more
responsible for completing their tasks on time (Kui, 2018). Furthermore, employee efficiency
can also been measured by ongoing business, and they can be rewards process and results.
Economic performance:-
The Hand and Flower restaurant make their more maximize profits in term of long and
short term while by improving their productivity through providing goods and services, changing
their work towards employee and maintaining the best quality of product to their customer. They
might be also needed to create working safe environment for their employee in which that be
easier for developing more job and keeping hiring for the best employee who can easily
understanding their organization. For having their economic to better organization can also keep
wages high along with that work life balance and provide some more benefits.
Social performance:-
This performance might be more responsible for having their foster health of customer
and follows up the social customs and laws of their restaurant (Burrows, 2018). Hence, for
having better environment in organization they need to maintain or engaged with the cultural and
political life. The Hand and Flower restaurant respect the social customs and culture of their
restaurant along with their customer in which they can make their more customer satisfied while
by providing them diet plan food or keep in mind of social culture.
Environmental performance:-

Consume with more resources and fewer effectively burden for their environment as The
Hand and Flower restaurant create the best environment for customer. As with working in safe
environment employee also feels more comfortable and easily developed their more goals and
objectives. In organization that might have better environment through which they can make
their more customer and developed eco-friendly products what they used for customer in other
assessors.
Responsible leadership:
Due to having increasing in dynamic and more complexity of business or variety of
lifestyles and beliefs about what might be right or wrong in their organization. In addition, it can
say that responsible leadership has global challenges, global migration or poverty for their work
and being leadership they need to make their own rules as well as for other employee (Javed and
et.al., 2020). The Hand and Flower restaurant leaders must be seen by act and demonstrate their
won creating fairer society for having better future sustainable fostering by creation or
encouraged innovation. Here are framework for responsible leadership:
Direction:-
The main for leadership for showing direction to their employee and make them learning
about some new things. Leader in direction strategies need to share their values or aims and also
how to contributes towards their business aims and values.
Engagement:-
The Hand and Flower restaurant emerging more identify and motives their members for
better results and through which they can easily make their more customer and build up customer
relationship.
Alignment:-
The leader need to create the clear boundaries and make their employees to be more
clearly understanding for all the roles and responsibilities within the team.
Renewal:-
The Hand and Flower restaurant leaders make their employee more encouraged and
change their working culture (Afsar and et.al., 2020). There might be more effective
coordination in decision, activities and coordination to the teams with having their aims and
strategies.

Private institution means independent organization or enterprise owned independently
entity by non-state entity. Although this might be had some activity which help business or firm
for earning more benefits in running business, it may develop, finance or implement activities for
enough profits. For example, The Hand and Flower restaurant seem to be private business and it
is owned by individual who bear their own profits and loss in organization. Employee working
with large number along with huge number of location.
Public institutions it is part of economy that is controlled by the state of their countries
(Agarwal and Bhal, 2020). This sector also includes goods and governmental services such as
bridges, electric grids, public transit, education etc. For example, Pharmcy2U.
Third sector institution means it refers to independent sector or civic sector of social
activities that are to be undertaken by organization in the form of non-governmental or non-
profits organization. For example, NHS organization.
Corporate social responsibilities benefits in Hospitality industry.
Corporate social responsibilities it is type of international business self-regulation and
have their aims for contribute to societal goals, charitable or supporting volunteering oriented
practises (Ou, Wong and Huang, 2021). CSR generally understand as strategies of contribute
towards their brand reputation. Furthermore, businesses may engage in CSR for strategic or
ethical purposes.
Benefits of CSR in The Hand and Flower restaurant:
Restaurant trends are being changing from time to time and making their more customer
expectations. In addition, restaurant owner thinks more their satisfaction level of customer while
by serving them delicious and good quality of food for their customer. But things are more to be
satisfied by their customer with having the better environment and comfort zone for their
customer as well they must need to be more prepare about their various types of customer as they
need to be faced various culture people. But the things are no more at the same, that could be
restaurant have must more plates than preparing and catering good quality of foods (Lee and
et.al., 2020). The Hand and Flower owners might be more realized about the importance of
social responsibilities towards their employee, community who are doing their work towards the
nature. In general, there are various types of restaurant which are showing their more concern
and care about their customer. Moreover, it could be happened if they cook food with using poor

quality of foods that could be harm to their organization reputation along with that they might be
not had enough money for serving more and more in market. 60 percent of customer goes out to
eat in restaurant that are being more social responsibilities. As CSR can be described about three
words such as ethical, strategies and altruistic. It might be all about their respecting and valuing
their goals to achieve without harming the market place which is being followed by the
workplace or the environment. It could be also done for having their good work and assists them
for generates customer loyalty. The Hand and Flower restaurant adds a positive work atmosphere
favoring the restaurant's reputation.
Paying to their employee and being make them for working with having their safe
environment through which they might be also complete their goals on time. CSR in The Hand
and Flower restaurant that generates a sense of relation which helps in running and sustaining
their business. Government play important for supporting them with financial and should be
helped them for making their more customer through which they can easily make their more
customer and try to make their more satisfaction level high (Kim and Stepchenkova, 2020). It is
more mandatory for all restaurant for following the rules of CSR in their business along with this
they can make their business easier for making their effectively customer or more loyal
customer. Essential to know about their exact processing from the time and purchase their
products till the time of when foods go waste.
Civil society can be more supportive and make their organization to work with trends. As
many people have become more trends in their life through they have become health concussion.
Due to current pandemic they are more working towards their customer diet and helping them
for working with more effectively. The Hand and restaurant also need to understand about their
customer needs in market and always try to work with their trends in market. Hence, the
restaurant industry is one of the largest emerging services sectors in the world. Therefore, this
industry also employee for giving them jobs who are unskilled or skilled with having people
different designation (Yasmin, 2017). There are also lots of food supply chain which might be
involved in the activities and related to CSR. There may be bounded with financial as well as
societal benefits and working with having more along with this they can easily make their
sufficient number of employee. It means that they can also make their business more developed
and through which they can easily work with their changing policies of government and also
working with different culture of society people.

Social media practices and implication for better customer satisfaction level
The Hand and Flower restaurant customer also prefer their online and it has become more
basic for having their online foods. In general, most of the people goes online for their food, due
to just having their busy life, and they mostly go out for making their initial search. By
understanding the span and reach that social media always help out them for showing more
rating about any restaurant and it is most common platform for attracting their customer in whole
new ways. The Hand and Flowers has developed the same social media practices for customer
satisfaction and having better experience-
Know to audience:-
It being more possible for customer needs. But in present it has become more impossible
to know the target persons (Abbas and et.al., 2019). The Hand and Flower restaurant should
know about their targeted audiences and which might be help them to guide through advertising
or some extract to be used. This should be also lay about their age, salary and where they are
form and what they are for fun. This example, can be help customer to come know about their
organization and also keep them more attractive towards their good quality of foods. It should be
more important for them to know about their targeted people who are more interested in their
restaurant and how much they can easily spend over their foods.
Double down to Face book and Instagram:-
This are most common social media platforms along with that many people use such
types of social media and also keep themselves more update about their daily life. In terms of
The Hand and Flower restaurant it could be like that they mostly share picture of delicious foods
and created their blogs pages through which they always their customer more attractive and try
to help them for having their selecting the best restaurant for better satisfaction level. As Face
book, Instagram and some other social media pages are one of the best on social media app for
engagement with various other restaurant brands and tracking their policies as well changing
trends. Hence, restaurant also need to keep their updation all the time on social media and start
their business online through which they can make their more customer along with this they
might be had their more satisfaction level (Mirchandani and Gaur, 2019). It means that could be
easier for restaurant owner for having customer as well more and more profits in online business.
Engage through messaging and video:-

The Hand and Flower restaurant has created their videos and messages through more
attracting customer and it will also increase their type of engagement they need to keep their
brand alive. Engaging with customers through social media is necessary to restaurant marketing
success. Hence, videos also the highest position amount for their customer engagement, so
ensuring that videos content and makes up their large percentage for social content. The Hand
and Flower restaurant adding their personal touch with customer, and they also work with their
customer for staying with them for long term. This might be more helpful in engaging with users
allowing them with comments show that restaurant care about them and that could be great for
customer service in both offline and online food ordering.
Professional visuals win:-
Instagram and other social media platforms users make their more scrolling in various
content that could also be the best practices for their The Hand and Flower restaurant through
which they can the visual elements has to strong enough top make them and look little over their
photo. Social media marketing wins the restaurant while by 93 percent of visual appearance in
their pages and make their customer to be seems more and more attractive through which they
might be more easily understand their strategies (Paul and Mary, 2018).
Optimizing hashtags:-
The Hand and Flower restaurant has used the best ways for attracting their customer and
while by making the proper use of this they can easily make their more customer
satisfaction.HeWang and Akula,2017 The maximum number of restaurant generally use hashtags
and ensure their people to use more and more hashtags of their organization on social media
platforms. Hashtags should be popular, trending and related to the content of post what the
restaurant have been used for them in making their business to be more developed (He, Wang
and Akula, 2017). This practices also allow them for having content to be used more and it might
be with ethics along with this more eligible for using with various types of people in different
countries.
While by applying this social media practices it will give restaurant and customer for
having their better experience in working and also make them more satisfied with having their
good quality of products.