Leadership, Trends, and Corporate Responsibility: Taj Hotel London

This report delves into the leadership dynamics and emerging trends within the hospitality sector, specifically focusing on the Taj Hotel London. It begins by analyzing various leadership styles, such as democratic, autocratic, laissez-faire, strategic, transformational, transactional, coach-style, and bureaucratic leadership, and justifies the selection of coach-style leadership for the hotel. The report then assesses organizational responsibility and how responsible leadership contributes to corporate leadership systems, facilitating competitive advantage. Furthermore, it critically evaluates the benefits of corporate social responsibility (CSR) for the Taj Hotel and the broader community, examining how CSR initiatives deliver value. Finally, the report examines the advantages of social media and its potential risks for the hotel, proposing strategies to mitigate these challenges. The report concludes with a comprehensive overview of the findings and provides relevant references to support its analysis.

Emerging trends in the
hospitality industry

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically analyse and apply an appropriate leadership style for your chosen hospitality
organisation with justification of the choice of selection.......................................................1
Critically asses how organisation responsibility and responsible leadership leads to corporate
leadership systems to facilitate competitive advantage..........................................................4
Critically evaluate how corporate social responsibility (CSR) delivers benefits to your chosen
organisation as well as to the wider community....................................................................5
Critically judge the benefits of social media and its related risk which could affect your
chosen organisation and analyse strategies for addressing these risks...................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The emerging trends in the hospitality industry has more diversified services as like smart
hotels, sustainability, personalisation, local experiences, healthy and organic food and beverages,
robots, leisure travels and many other as well. The need and demand of the customers will get
changed as per the contemporary desires as like the need of getting security, preservation of the
health, healthy foods and drinks, enhancement of ecology, stay natural, sports culture etc as well.
The biggest trends of the hospitality industry are as to maintain the sustain surround, global
perception, ruling balance in the lodging options and managing the increasing demand (Blagoev,
2019). The hospitality industry provides the better care to the customers and also provides the
widest services in different field as like event planning, transportation, travelling, lodging etc.
This report is based on the different hospitality industry named as Taj hotel London as it is the
five star luxury hotel of UK. They have the collection of the unique and extensive services and
crafted cuisine at the St. James’ Court. It is the report that includes the different leadership style
that is chosen by the company, corporate leadership systems to bring advantage within the
business, CSR activities that deliver benefit to the hotel and the benefits of social media to
address the risk.
MAIN BODY
Critically analyse and apply an appropriate leadership style for your chosen hospitality
organisation with justification of the choice of selection
The leadership style reflects the method through which the leaders could provides the
adequate guidance and direction to other employees that improvise the performance of the
company. It helps to induce the better implementation of plans in order to motivate the rest staff.
The leaders are more fluid in the practice and they brings the change within the company and
make the business more diverse by which they could achieve their target with more perfection
and effectiveness (Boella, 2019). To get to know more about the different leaders and to
understand the impact of them on the Taj hotel it is needed to get collect more information about
their working behaviour. There is some of the different leadership style that is as defined below
as:
Democratic leadership: It is the style of the leader that is more commonly effective and
in this the leaders make the different decision that is in the favour of the other team members. As
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the entire employee will be treated as equal and the decision making must be taken to attain the
effective outcomes of the result and thus the choice will be chosen in the particular direction of
the project and the final call will be taken out by the leader. It is more effective style as in this
the lower level employee also get the better position within the company in future period of time.
For example in the board meetings the democratic leaders provides some of the option that is in
the favour of the company growth (Gursoy, 2018).
Autocratic leadership: It is the style that has rarely effective within the business and it is
conflicting of democratic style. In this leader takes the decision without sharing that with others.
They never considered the employee and didn’t give any priority and they except that everyone
will go to follow their decision. For example if the manager decides to get change the working
hours of the employee they can’t do that all because this leadership style will stinks that. It is in
the favour of the company by which they could intellect the team and company has the
hegemonic culture by which they didn’t lose the employees.
Laissez- Faire leadership: It is styles that have sometimes effectiveness and it is the
least invasive style of the leadership. The term "laissez faire" means “let them do" in this leaders
provides authority to the employees. For example, it is appropriate in the culture where there is
no other policy of the company. Thus in this these leaders have more focus on the working
performance of the leaders. It empowers the employee and builds the trust by which they
perform their work with more sufficiency.
Strategic leadership: It is the style that is more commonly effective within the company
as they are those leaders that make the better interaction with the business and get analyse the
different opportunities in the business to measure the growth and development (Hughes, 2018).
They also control and manage the burden and keep ensures that the working condition of the
company didn’t get affected and remain more stable. It is the desired style because with this the
different strategies will be developed as per the condition. Thus the get provides the balance
within the business in which all the employees feels so superior and perform their work on time.
Transformational leadership: It is the style that is effective for the business for
sometime only as they are always get "transforming". In this the employee has the set of actions
that has been implemented to accomplish the task. They provide the task to the employee that
will get accomplish by the leaders in the period of week or a month as well. These leaders push
the employee to get out of their comfort zone and achieve the target before the deadline. It is
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most encouraged form of leadership in which the employee get motivated as these leaders
provides the accurate couching by knowing their responsibilities.
Transactional leadership: It is the style that is also has sometime effective results and
has more fair decision as well. In this the employee gets the recognition from the managers that
are on the basis of their performance and it is in the form of reward, bonus etc. The transactional
leaders provide the plan and motivate other by regulating the job (Kasemsap, 2020). They help
the company to get begin the roles and the responsibilities to the employees and encourage the
working attitude of them. They use the incentive system under which the employee get more
motivated and imparts consistency in their performance.
Coach-style leadership: It is more commonly used leadership style and somehow related
to the coach of sport’s team in which the leader could identify and analyse the strength of each of
the member and able to get the collective result from the all together team. They always focus
to the build the strategy that is in the favour of all the team members. It is a style that is more
similar as the demographic and strategic leadership but emphasis the success and growth rate of
employees. In this leader couldn’t force the employee to behave like some other but focus to
enhance their own skills and helps to accomplish their goals (Sota, 2020).
Bureaucratic leadership: It is the rarely effective leadership style in which they gone
with the books and listen to the employees. In this the employee get reject the input of the
employees and removes the different conflicts from the company. It is the most traditional, larger
and older approach of the company and in this the different strategy of the employees will get
reject as well. They believe that the company get more success with the current prospect of them
and didn’t try any other format because of them it is the wastage of time.
The Taj hotel London must use the coach style leadership in which they have the team in
which all the employees have the expertise in their own era. As in longer terms these are the
leader that always focus to create stronger team that has unique set of skills and also make the
better communication to get the work done in systematic manner (Kim, 2018). It is the style of
leadership that brings the improvement in the strengths by provides the coaching and liable
guidance and also receives the constructive feedback from the employee to induce more clarity.
It is uses to expand the skills of the employee by which the other teammates also get influenced
and it has positive impact on their performance of the employee and also enhance the working
ability of the Taj hotel as well.
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Critically asses how organisation responsibility and responsible leadership leads to corporate
leadership systems to facilitate competitive advantage
There are some different responsibilities of the hospitality industry as like Taj hotel,
London in which they could perform different activities that is as defined below as:
Managing budgets: To get run the business the budget is very much needed and it has
been generating from the marketing and the controlling expenditures. It is must necessary that
people must get know about the presence of the hotel and it is possible when they has the proper
marketing team as from that different customers get attracted by which higher revenue will get
generated by the Taj hotel (Kulshreshtha, 2019). The financial balance will get inserted all the
expenditures must get utilised in effective manner and they allocate the appropriate amount to
the each department to better access of funds.
Customer service: These are the different services that are provided to the customers as
per the check-in as if the customers have better experience they come again and again. It helps to
meet and greet the customers to make permanent accommodation and imparts the belief that they
are most important for the Taj hotel. The housekeeping department provides the better care to the
customer in terms of better cleanliness and they make the environment more clean and healthy.
The complaints of the customer also get managed and get resolve by which they feel special and
comforts with the Taj hotel.
Supervising maintenance: It includes the ground and security maintenance that is
performed to ensure that property of customers is safe and secured. The ground department
welcomes the customer and make the first impression of the hotel while the security will ensures
that everything will be managed in proper manner.
Coordinating departmental task: In this the assistant manager will overseas the
requirements of the business with more delegation as by which the they could teach the other
department to perform their work with more perfection and build more trust in the repetitive task
that has been performed by them (Manning, 2018). The better communication will be make by
the higher authority by which they flow of information will be smoother and imparts
responsibility to them by which they perform the work with more fondness.
Overseeing food and beverages: It is the responsibility of the Taj hotel London under
which they could provides the better care and deliver the most healthy, tasty, creative and unique
food that belongs from the different regions.
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The responsible leadership is the one through which the interaction with the different
stakeholders as like employee, customers, governance, investor etc that all shared the common
vision and mission of the Taj hotel that reflects that value and the working attitude of the hotel as
well. There are some responsibilities of the leadership that are as defined below as:
 They must get informed the judgements of the Taj hotel in order to maintain the ethics
by which the different rules and the norms of the hotel will get provided to all the staff
and to the employee by which they could know everything that is required for them
(Moore, 2018). It helps to get better infirmed all to by which they could perform their
work with lot more efficiency.
 They help to impart the better image and bring courage in the employees that furthermore
induced the positive change within the Taj hotel.
 The leaders could engage the employees by which the employee could make long term
thinking and induces the innovatory changes within the Taj hotel that emphasis their
working abilities and also changes the prospects of the employee as well (Shneikat,
2019).
The leaders make the attractive decisions by which the clear vision will be set in front of
the employees and manage the proper function of different operations. They has major role to get
achieve the goals and target of the hotel by making the adverse change by which they could
effectively brings the innovation and change within the Taj hotel London. There are some of the
different advantage that has been induced by the leadership and the organisation responsibilities
by which they could make the better change within the Taj hotel London. There are lot of
hospitality industry that takes place in the market and these all responsibilities that are taken by
the Taj hotel helps them to make beneficiary changes by which they could services the better
services in the market and it helps to make the benefit from the aggressive competition of the
market (Patterson, 2018).
Critically evaluate how corporate social responsibility (CSR) delivers benefits to your chosen
organisation as well as to the wider community
Corporate social responsibility refers to a contribution done by company to some social
cause or for charity. It is believed that the companies are using the resources of the society and
from these resources they are gaining profits. So it is responsibility of these companies now to
give back to society by performing something for them. The company has to devote some
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percentage of their profits to contribute in the society. Performing CSR activities has become a
mandatory things or task to perform for every company which is earning profit more than a
specified amount. CSR activities helped both the society and the organization. The benefits from
CSR activities done by Taj Hotel London are as follows:
Improved quality of life and changed habits: The welfare activities which initiates by
the company are planned in such a way that it helps the people living in a society to have
improved quality life as the activities perform by these companies help bringing the
advancement somewhere or the other (Pestana, 2019). Taj Hotel does CSR activities by
contributing his some percentage of profits in education or institute which are of Hotel
management or hospitality management. They sponsor free courses or funds for building of
proper infrastructure and the so forth. By doing so they also gains goodwill of their customers or
society. The company knows that a person’s quality of life can get improved if he is educated,
that’s why the company has initiated this plan as a CSR activity.
Creates wealth and employment: Through these CSR activities the wealth and
employment into a nation or a region can be increased. For example, the contribution of Taj
Hotels in institutes for hotel management will educate the people who want to pursue their future
in hotel industries. After attaining the degree they can acquire the job of their choice in known
hotel and chains. This activity has increased the rate for employment and also on the other hand
has created wealth for people.
The CSR activities also benefit the company, Taj Hotel London, in the following ways:
Creation of goodwill: From the CSR activities, the company build a trust among people
and it can adds to the value in its goodwill. The positive goodwill helps the company in growth
and success if they plan for expansion or diversification (Pham, 2019). The people of community
accept the company and start taking it seriously.
Profit and growth: The Company’s image matters a lot. It helps in yielding profits and
growth purpose. A company’s goodwill can get increases by performing some good deed for
society and getting attached to it. They can also create value by providing satisfied products and
services to their catered market. By doing so the company can increase their profit and growth.
Competitive edge: A company can gain competitive edge by performing or serving the
society. Through the CSR activities it can build an emotional and unique place into the hearts of
people which on other company can replace it easily (Seal, 2019).
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There are some of the different benefits of the corporate social responsibilities to the
wider community and that are as follows as:
 It encourages the ethics of the business that has the positive impact on the social and
environment by which they social values of Taj hotel London will get managed and they
make their contribution in the up-gradation of community that emphasis the value of the
hotel.
 It has major support to prevent more valuable outcomes as by which the Taj hotel
London deliver their part of contribution in term of voluntary aspect and that is not by
getting any forceful action that helps to strong relation with the public.
 It encourages the personal and the professional development of the Taj hotel London by
which they could follow their responsibilities that has more positive impact of the
development of the business as they feel more passionate by which employee also
contribute their best.
 It enhance and emphasis the relation with the clients by which the Taj hotel London
could gain the better support of the local public and by this hotel get strong connection
with previous clients and also makes the newer clients as well.
Critically judge the benefits of social media and its related risk which could affect your chosen
organisation and analyse strategies for addressing these risks.
The hospitality industry has the different usage of the social media as like it helps to get
engage more and more customer and to recognise the need and requirement of the customers as
well. With the help of the social media the Taj hotel makes the better experience with the
customer by providing them adequate information about the different cuisine that are offered by
them and also collects the feedback too and as per that induces the different changes within the
business (Ramachandran, 2020). Social media includes the different sites as like YouTube, Face
book, twitter and many other that are used by the companies as well to make the better
connection with the large number of customer by making the strong communication with them.
On the other hand there is some risk as well that has been raised due to the technicalities and it
expose the danger as like the depression and the cyber bullying and many other as well. When
we talk about the hospitality industry and as Taj hotel the social media boost up the success and
growth of the hotel by which they grab the attention of larger number of customers. It is musty
required that they must know how to get manage the presence of social media and if it didn’t
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manage properly than it has imparts huge loss to the business as well. There are some different
risks that are associated with the usage of social media of Taj hotel that are as defined below as:
RISK 1: If the experience of the customer is not good then they will text that on the
particular site by which the potential customers get away from the business. The social media
brings the excellent opportunity for the public as well as they get share their views and resolve
the different issues that has generated on random basis. In this the Taj hotel London makes the
apology for their bad experience and then provide mishap for that and also refund the price and
provides the discount by which the customer feel more important and they must get into the good
books of the customers (Risbood, 2020). It is the strategy of them in which the promptly address
the different topics and deals with easier manner. It helps to build the loyal customer base and
they never get into the argument with the customers and gave priority to them.
RISK 2: In this the Taj hotel will never will get inactive from the social media and make
the different post to enhance the stale of the page by which more people get know more about
their services. It is the most common mistake that has been occurred in the hospitality industry as
it is more time consuming process to get update the different pages and makes the better update.
On the other hand the Taj hotel will automate the overall process by which they could save the
huge time and keeps it update within the break of some particular time.
RISK 3: Sometimes the search of visitors and their engagement is not enough thus it is
not helpful for the business to get connect the large number of customers and they are also not
able to promote their products and services in the market by which they couldn’t get profit from
the usage of social media (Ristova, 2019). In this the hospitality business must know that they
get resolved the different issues while getting using the approach of traditional marketing. Thus
they face different issue and for that they must use different ways to get better output from their
efforts. In this the Taj hotel must have uses the social media to make better interaction with lot
more people and in this they uses the 20% promotional content and rest 80% informative content
that imparts more balance. They could use the picture, videos, contest, survey enlisting, and
provide discount and coupons to selective viewers to attract more and more viewers.
There are some benefits as well of social media that are gained by Taj hotel and these are
as defined below as:
BENEFIT 1: The major benefit of social media is that it helps to enlarging the range of
the Taj hotel and by this they could connect with more viewers as beyond their reach. It helps to
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get address more than thousands of new customers who has potential to takes the services of 5
star hotel. As from this more customer easily knows about the different offered service of the
hotels and on the other hand hotels provide all the required information of them in more certain
manner that attract the viewers to make their visit in the hotel.
BENEFIT 2: It helps to make the strong connection with the customers and it helps to
enlarge the loyalty and trusty customers. It is a way through which the Taj hotel reflects their
personal values and belief as from posting the different pictures and the videos by which the
customer gets shares the best experience (Sanjeev, 2019). Through this they could manage and
promote the normal message in the market by maintaining the professional image. It imparts
more transparency within the business by which the accessibility will get maintained by making
constant interaction with the customers.
BENEFIT 3: It helps the Taj hotel to make the strong presence in the market that
enhances the retention and recognition of the large number of customers. Taj hotel also uses the
email marketing by which provides the relative information through mails as well. It is the
dynamic approach through which they also spread more market awareness in the market to make
better interaction with the viewers and the customers as well.
There are some of the risk and the different strategies that are used by the Taj hotel while
using the social media in order to promote their different products and services in the market
(Santeramo, 2018). There are some various benefits as well that helps to gain the achievable
outcomes from their different strategy that helps to make better advantage with the help of digital
platforms.
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CONCLUSION
It has been concluded from the above report that there are different there are some of the
emerging trends that has been exerted in the hospitality industry. There are some of the different
leadership style that is used by the companies to get motivates the employee and in this the Taj
hotel must use the coach style of leadership to get boosts the morale in the employees. There are
different responsibility of the organisation and the leaders under which they could facilitate the
advantaged from the competition. There are some CSR activities that are performed by the
company to gain better outcome from the community. At the end there are some risk and benefits
that are exerted from the usage the social media and in this company uses different strategy to
get over from the risk.
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