Strategic Management Report: Emerson Automation Strategy Analysis

This strategic management report analyzes Emerson Automation's vision, mission, and values, highlighting key organizational features and potential changes. A SWOT analysis examines the company's strengths, weaknesses, opportunities, and threats, informing the evaluation of long-term objectives and specific strategies. The report further assesses the impact of people, capabilities, organizational structure, and corporate culture on strategy execution. Finally, it provides recommendations for successful strategy formulation and implementation, aiming to enhance Emerson Automation's competitiveness and efficiency. Desklib provides solved assignments and past papers for students.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.Vision, mission and value.........................................................................................................3
2. Conduct SWOT Analysis along with its implications for the organisation.............................5
3. Long term objectives...............................................................................................................6
4. Culture issues...........................................................................................................................8
5. Recommendations for successful strategy formulation and its implementation for the
organization.................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
Strategic Management is the process in which organization sets goals and objectives for
making the company more competitive and on effective and efficient scales (Ioannis and et.al.,
2020).
The report will analyze mission, vision and core values of Emerson Automation along with
the organization’s key features and changes which will be mentioned for organization. Further,
SWOT analysis will be conducted which will help the organization with examining its
implications and through this all the basic information of organization will be known.
Furthermore, long term objectives and specific strategies will be adopted by organization on
large scale. Analysis of people, their capabilities, organization structure and corporate cultural
issues will be evaluated for organization. Recommendations will be framed for successful
strategy formulation and its implementation to be on effective and significant grounds. Thus, all
these aspects and factors for Emerson Automation will help in knowing the ways and process
through which all things are being formulated.
MAIN BODY
1.Vision, mission and value
Vision- The vision of Emerson company is to increase transactions in different fields.
Mission – To achieve manufacturing excellence, increase productivity, improve quality, enhance
safety and reduce cost.
Emerson automation is a public company in gas and oil industry. They are making other
products also such as, power technologies, electric motors, storage systems, industrial
automation, climate technologies etc. It is important to provide good quality products so that
customers can be satisfied and it will help in earning more revenue. For every company it is
essential to build good image in market and expand business by satisfying customers.
Features of organisation
Emerson company has many features which help them in earning more profit and creating
positive image in minds of consumers.

 Tank management – This is a feature of company as managers are taking care that all
tanks are filled and there is no leakage. They try to provide good quality products to
customers and want to build good image in market. Managers of organisation should
ensure that employees are doing work efficiently and in all the departments work is
managed properly (Ravi, 2018). It is essential to manage tank inventory and focus on
achieving goals & objectives of company.
 Well optimization- In an organisation, it is important to use resources efficiently and
there should be minimum wastage of material. There is scarcity of resources, so
employees should not waste material. They must make efficient use of material and
manufacture good quality products so that needs of customers can be satisfied. When
resources are used efficiently and employees are also working hard then it becomes easy
to accomplish goals and objectives of company. It is important to use material and
machines effectively & efficiently so that better products can be made.
 Automation and control software – In oil and gas industry, automation and control
software is required so that work can be done in systematic way. This will help in
managing all the activities and control software will help in controlling all departments
and making plans for changes if required (Fischer and et.al., 2018).
 Control and safety system – Safety and control system will help in improving
productivity of employees. It is the responsibility of managers to provide safe and healthy
environment to workers so that they can work efficiently and focus on achieving goals of
company. It is important to make some safety plans or proper training should be given to
employees. It will help in reducing chances of accidents or employees will not get
injured.
 Operation management software - They are having operation management software
which is useful in managing day to day activities and help employees to work efficiently.
It is important to apply software so that work can be done in systematic way and there
will be no confusion among employees. When work is done with the help of software
then it becomes easy for workers to work effectively. This will help manager of Emerson
company in managing all the activities and better products can be made (Salkuti, 2019).
There are some changes which can be made by managers of Emerson company so that they can
provide good quality products to customers. They can apply surface control management to

handle issues which is arsing within the organisation. This will help in making better plans or
strategies which will be beneficial in development of company. Managers should also apply
midstream applications of oil and gas which will help in getting some ideas for future growth of
organisation.
2. Conduct SWOT Analysis along with its implications for the organisation
SWOT analysis of Emerson Automation is described as below which takes into consideration
strength, weakness, opportunity and threat factors and through this the main aim of the
organization is analyzed and evaluated in detail (GURL, 2017). The implication of the SWOT
analysis of the organization is done on the basis of what are the key essential factors which are
considered as important and how the organization is being affected on positive scales. Therefore,
SWOT analysis of Emerson Automation is described as below –
Strength – The strengths which Emerson Automation holds is that the organization has highly
successful market strategies for the products in which it deals in. There is proper track recording
of the products and services which are favourable for the market and through this product
innovation is being done (Vlados, 2019). The community of dealing for the products and services
is much expanded in form which helps the suppliers and the users reach each other in the market.
Suppliers in the market are very reliable. The organization constitutes skilled workforce with the
help of successful training and development programs effectively and in significant manner
possible.
Weakness – Weakness which Emerson Automation holds is that the marketing of the products
and services in the market was left to be insufficient. The organization fails to forecast the
demand of the product in the market. Failure of new technologies is the biggest weakness which
Emerson Automation holds (Hajizadeh, 2019). The organization also fails at integrating with the
other firms which have different work culture. Along with this, there is gap in product range
which is sold by the company. There are various challenges in which organization is not able to
cope up with altogether and organization structure is not compatible with present business.
Opportunities – New trends in the market can help Emerson Automation entering into the new
market. New customers can be reached out through the online channels or different social media
platforms which help the company in communicating with the customers effectively and
efficiently (Teoli and et.al., 2019). New environmental policies should be adopted for the sake of
increasing general awareness for the environment. Following new taxation policies can help the

organization in initiating the work on the scales of how things can be taken into consideration for
the longer run or in future. Emerson Automation should also focus on decreasing cost of
transportation on large scale.
Threat – The major threat to Emerson Automation is through indulging into the lawsuits. Along
with this, changes which takes place in the customers buying behaviour is also the major threat
to the organization. Due to no regular supply of innovative products, the organization is affected
on large scale which makes the threat to it in the market on large scale (Namugenyi and et.al.,
2019). New technologies developed by the competitor are also threat to Emerson Automation in
the future. Due to rise in the raw material the Emerson Automation can be in threat in future.
Thus, these are the threats which are to be concerned about.
Implication of SWOT analysis helped Emerson Automation in defining what the
organization holds on the basis of strength, weakness, opportunity and threat. This has helped in
analysing the major points which are to be considered for adopting some points and attracting
some opportunities on the scale to make the company reach successful stage by effective and
efficient analysis of the strengths and weaknesses overall. The main concern of Emerson
Automation should be for the basis of how to analyze the strengths, weaknesses, opportunities
and threats both in the internal and external environment. This will help the organization in
knowing the market value effectively.
3. Long term objectives
Some long term objectives of Emerson automation are, to improve production control,
prevention of emergency situations, increased production speed and quality of products, improve
production reliability. These are some objectives which Emerson company has to achieve so that
they can make good quality products and satisfy needs of customers. To earn profit, it is
important to make products according to choice of consumers. To accomplish objectives,
managers has to make plans or strategies which will be useful. It is essential to achieve long term
objectives because it will help in creating good image in minds of customers and work can be
done easily.
Strategy which is used by Emerson company so that they can gain competitive advantage
in market and more revenue can be generated. It is important for managers to make plans or
strategies for future growth of organisation and to perform better than other companies.

Nowadays, competition is increasing so, to survive in the market managers of Emerson company
should make plans better than competitors to capture wide area of market (Dzwigol, 2020).
When strategies are made then it becomes easy to focus on accomplishing goals and objectives.
This will help in performing better than other companies.
Pricing strategy- This strategy is used by managers of Emerson company to gain competitive
advantage. They are applying penetration pricing strategy for growth of organisation. In this
strategy, initially prices are kept low as compare to competitors so that they can earn profit. After
sometime prices are increased so that business can run smoothly. It is important to choose correct
pricing strategy which will help in capturing wide area and satisfy needs of customers. For
survival in competitive market, plans should be made according to market situation so that goals
can be accomplished (Ali and Anwar, 2021).
On- line inspection – It means to do analysis of work done by employees. This will help in
completing work on time and there will be no confusion among employees. Managers should
check performance of workers and make plans accordingly. It will be beneficial in achieving
goals of company and rewards should be given to employees to boost their confidence and
motivate them to perform well. On – line inspection will help in determining mistakes and
improvements can be done so that there will be no problem in future (Jenssen and Roverso,
2018). It is important to evaluate performance of employees and take actions on the basis of that.
Divide work in teams – To complete work on time it is important that task should be divided in
teams. This will help in finishing work within the given time frame and all employees should
work efficiently. In Emerson automation company work is distributed among workers on the
basis of their specialisation and teams are made so that work can be finished on time. Dividing
work will help in accomplishing goals and objectives. Working in a team helps in achieving
targets and better plans can be made. Distributing work in teams increases efficiency of
employees and improves productivity.
Product development- It means to make new product so that more revenue can be generated. It is
important to develop new products and satisfy needs of customers. Product development help in
expanding business and good image can be build. This will help in attracting more people and
help in growth of company. It is important to make new and innovative products so that business
can run smoothly and they will get more opportunities. To expand business, new products should

be made to gain competitive advantage in market and there will be no problem in future (Santos
and et.al., 2017).
4. Culture issues
Organisational structure is a system in which roles and responsibilities of all employees are
defined and goals of an organisation are clearly defined. This will help in accomplishing targets
of company and better plans can be made. There is different type of organisational structure
which can be applied by a company for growth and development. Different types of organisation
structure are, functional, divisional, flat and matrix (Gaspary and et.al., 2020). One of the
structure can be apply by an organisation so that employees can work properly and there will be
no confusion.
1. Functional structure- This organisational structure will help in organising workers and
making better strategies so that goals can be accomplished. In this structure groups are
made on the basis of knowledge and skills. This helps in completing work on time and
there will be no confusion among employees.
2. Divisional structure- This structure is applied by organisation because in this gaols and
objectives are clearly defined. Roles and responsibilities of every employee is clearly
mentioned in the structure, it will reduce confusion among employees and there will be
no less chances of duplicate work. Employees have to work according to structure and
complete given task on time.
3. Flat structure- Flat structure is made with few layers of management, in this managers
have a wide span of control with more subordinates. In flat organisational structure there
is short chain of command. This organisational structure is useful when there are less
departments and there is no workload. This structure helps in removing excess layers of
management and improves coordination between employees (Kuznetsov and et.al.,
2019). All employees are having right to give suggestions and this helps in decision
making process.
In Emerson company, divisional organisational structure is applied. In this divisions are
made according to knowledge and goals & objectives of company are clearly defined. This will
help employees in achieving targets. Roles and responsibilities of every employee is defined in
the structure so that there will be no confusion among workers and all can do their work
properly. It is important to divide work among workers to reduce conflicts or misunderstanding

between them and all can focus on achieving goals of Emerson company. Divisional structure
defines duties of every employee and they have to work according to the instructions given
(Sobolewski and Taylor, 2018).
In an organisation people are from different culture, background and religion, use different
language which may affect performance of company. In starting all employees are new and there
are many issues which may arise between them. Some cultural issues which may arise in
Emerson company is, poor communication, language issue, religion, gender conflicts. These are
some issues which usually arise and managers have to solve this. When people are from different
backgrounds then they need time to understand behaviour of each other. Due to this reason they
are not interacting with each other properly and communication problem arise. So, to remove this
work is given in teams so that employees can interact with each other. There should be no
discrimination among employees on the basis of gender, caste etc., everyone is having equal
rights and opportunities (Oxford, 2017). It is important to provide good environment to
employees so that they can work efficiently. So, these are some issues which is faced by
managers in Emerson company and they are solving these issues.
5. Recommendations for successful strategy formulation and its implementation for the
organization
There are various recommendations for formulation and implementation of the strategy
which Emerson Automation should consider on large scale. These recommendations will help
the organization in knowing how the strategies can be formulated so that the goals and objectives
of the can be achieved on large scale. These recommendations are as follows –
 For successful strategy formulation, Emerson Automation should start with purpose,
consider current events, trends, data, communication of goals should be effectively set
and to progress with strategy as an ongoing process. These are basic steps which will help
organization in formulation of strategy and its implementation on large scale (Dayan and
et.al., 2017). The main aim of organization should be to follow strategies so that it is able
to consider how to function and follow steps in proper manner possible. Thus, by
following these steps Emerson Automation will also be able to analyze and evaluate
various aspects of how organization and its function.

 Strategies can be taken into account for proper channelizing the various sectors and
section in the organization of working and how the products and procedures are being
framed or taken into consideration for future use. Therefore, through this, the main aspect
of the organization is how effectively and efficiently the organization is working while
framing and implementing the strategies which are for the successful management of the
services and products taken into accordance. Along with this, the strategies should
concern how the organization is functioning and the ways through which all success will
be measured on large scale effectively (Bryson and et.al., 2018).
 Strategies should be formed in such a way that it helps the Emerson Automation in
developing new scales of technology and create the advanced ways of how the products
and services are to be reached to the customers so that all processes and procedures are to
be considered and through this the main aim of company is also fulfilled along with goals
to be achieved. Strategy formulation should take concern of how things are taken into
account for balancing and facilitating the new ways and developing the scale through
which all the possible outcomes of the organization are achieved.
 By formulating the strategies, the company will be able to analyze the new trends and
technologies in the market place or in the external business environment and this helps
the company in initiating the scale through which all the possible and positive outcomes
will be analyzed which will helps in creating the ways through which the process and
procedures to run effectively and efficiently for basis of how the business of oil and gas
will take effective stages in developing new strategies by following the policies and
practices of the country in regulation on large grounds in proper scale (George and et.al.,
2019).
 Formulation and implementation of the strategies should be taken into consideration as
how Emerson Automation is taking the initiative for concerning the process of the
organization to be farmed on the scale of how the implementation of strategies is being
done. Strategies helps in following proper steps which is key to success for the planning
so that the organization takes control over negative and ill effects of the company
(Pusparini and et.al., 2020). Strategies are basically framed for evaluating the new
changes that are to be processed so that company is able to effectively analyze the scale
of achieving the objectives and goals.

Thus, the strategy formulation and its implementation will help Emerson Automation in
progressing towards how the company is taking major actions and following steps through which
all the things are being carried forward for achieving the success stage.
CONCLUSION
Thus, it is concluded from the above report that mission, vision and core values of
Emerson Automation was been analyzed along with the organization’s key features and changes
were being mentioned for organization. Further, SWOT analysis was conducted which helps the
organization with examining its implications and through this all the basic information of the
organization was known. Furthermore, long term objectives and specific strategies adopted by
organization were mentioned on large scale. Analysis of people, their capabilities, organization
structure and corporate cultural issues were evaluated for organization. Recommendations were
being framed for successful strategy formulation and its implementation to be on effective and
significant grounds. Thus, all these aspects and factors for Emerson Automation helped in
knowing the ways and process through which all things are being formulated and how the
organizational activities were taken place for creating the basis of successful stand among
services provided by the organization.

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