Emirates Airlines SWOT Analysis Report: Strengths, Weaknesses, etc.

This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Emirates Airlines. It begins with an introduction to the SWOT framework and its application in evaluating the airline's internal and external environment. The strengths highlighted include Emirates' central ...Read More

SALES AND
MARKETING

 The power point includes:
 Swot analysis of Emirates Airlines

INTRODUCTION
 Swot analysis is considered to as the best techniques which can be Utilised by
manager in Emirates Airline for analysing the internal strength and weakness of
an organisation This technique also help management in determining the threats
and opportunities. Swot analysis supports management in identifying the suitable
ways which can be adopted for overcoming threats and strategies which can be
utilised for converting weakness into strengths.
 Emirates is a company operating business in airline industry. Business entity has
been ranked as fourth largest in terms of revenue. An organisation has able to
foster growth by forming strategic partnership with other companies. Emirates
airline operates 3400 flights per week. An organisations airport is located at 81
countries. Emirate Airline has the world’s biggest fleets of Airbus A380s as well
as Boeing 777s.

Emirates, Etihad and Qatar annual
ASK growth: 2006-2016F

International Passenger Numbers

Strength
 The major strength of Emirate airlines is that it is located in the central location of
Gulf countries which provides customer an ease in assessing the services provided by
an enterprise.
 It has stores at different locations which enables business entity to deliver goods as
well as services to wide number of people.
 Emirates airline generates huge revenue by operating flights on different global routes.
 An organisation has highly skilled and talented workforce which has supported an
enterprise in expanding business operations.
 Another biggest strength of an organisation has important as well as distinctive
resources.
 Emirate Airline has brand name. An organisation has high commercial value.
 Management decision related to entering into cargo business has helped an enterprise
in increasing sales and profitability.

Passenger carriers by Airlines

Weaknesses:
The biggest weakness of firm is that it depends on heavily moving traffic at
global level.
An Organisation has limited market share as well as growth.
Emirate is facing difficulty in maintaining the standards due to high costs.
An organisation has failed to cater the needs of middle class travellers.
Emirate Airline is still using traditional technology in its business
operations.
The biggest weakness of Emirate Airline is that it does not offers wide
range of products or services.
Company has not made investment on research and development.

CONT.
 Management in Emirates airline have focus on diversification as well as
diversification rather than on risk involved in implementing such decisions
(Alameeri, Ajmal and Helo, 2017).
 .Allegation for not paying tax have negative effect on the brand reputation of
Emirate Airline.
 Decrease in tourism activities can have negative effect on financial performance
of Emirate Airline.


Opportunities:
 Emirate Airline has an opportunity of introducing brand new airplane fleet.
 An organisation can bring improvement in quality of products or services by
employing latest technology.
 Emirate Airline by using its strength of strong brand name can enter into new
market.
 Emirate Airline by utilising distinctive as well as valuable resource can facilitate
innovation.
 By using the online platform as well as social media platform an organisation can
develop understanding about its customers

Threats:
 Increase in competition.
 Rise in cost of fuel can have negative effect on the profitability of firm.
 Amendments in norms or policies by government can have great effect on business
operations of company.
 Due to change in environmental factors, business entity might face difficulty in making
delivery of services on time.
 Thereat of entrance of new companies with unique strategy as well as high value
proposition can have negative effect on the sales of Emirate Airline (De Souza, 2017.).
 Discounted pricing policy implemented by competitors can lead to decline in the
profitability of an organisation.

REFERENCES
 De Souza, D., 2017. A Comparative Study of International Airlines in the Middle
East and the United States.
 Alameeri, A., Ajmal, M.M and Helo, P.T., 2017. Sustainability practices in the
aviation sector: a study of UAE-based airlines. International Journal of
Sustainable Society, 9(2), pp.119-147.
 Egli, D.L., 2018. Airline consolidation in Europe: small European airlines’
chances of survival amid industry consolidation, and the proactive M&A auction
as a strategic way forward

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