Case Study of Emirates Airlines: Leveraging MIS for Competitive Edge

This case study analyzes the Management Information System (MIS) and Decision Support System (DSS) implemented by Emirates Airlines to gain a competitive advantage in the airline industry. Emirates Airlines, based in Dubai, utilizes these systems to improve decision-making, enhance bu...Read More

Running head: MANAGEMENT INFORMATION SYSTEM – EMIRATES AIRLINES
Management Information System – Emirates Airlines
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1MANAGEMENT INFORMATION SYSTEM – EMIRATES AIRLINES
Table of Contents
Introduction......................................................................................................................................2
Background of the Information System.......................................................................................2
Ways by which Emirates have a competitive advantage with the help of the Information
System..........................................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

2MANAGEMENT INFORMATION SYSTEM – EMIRATES AIRLINES
Introduction
Information Technology has been the new excitement of the new world. Every
organisation has been utilising the latest technology trends for unprecedented business
opportunities (Laudon & Laudon, 2015). In the report below, the management information
system implemented by the Emirates airlines would be analysed therefore, to find out the
competitive advantage that it provides the organisation in the recent times of exponential
advancements of Information Technology.
Background of the Information System
Emirates Airlines is situated in Dubai, United Arab Emirates. It is a ancillary of the
Emirates group and the government of Dubai and the Investment Corporation of Dubai has total
hold of the entire business going around for the airlines. The Emirates airline has been the
principal airlines in the Middle East, operating over 3,300 flights each week from the Dubai
international hub (Turban, Volonino & Wood, 2018). Due to the weaknesses that it has been
facing recently for the entry of the new airlines within the same international market, the
Emirates airlines has been implementing new technical ideas like the information system.
The two most important implementation of information system that has been developing
within the operations of Emirates airlines has been the Management Information System or MIS
and Decision Support System or DSS. The management information system is for the most part
alarmed with all the information gathered from internal resources and the generated data from
the processing of transaction systems and also makes it concise into succession of management
reports. The Decision Support System on the other hand utilizes the decisions made by the
engineers and the designers at knowledge level. These involve the creation of new Investments,

3MANAGEMENT INFORMATION SYSTEM – EMIRATES AIRLINES
designing career paths and identifying the preferable markets (Mutuku, 2018). the primary
importance of the system are to make the documentation of the knowledge embedded in memos,
presentations, articles, reports and other documentations and store them in a repository where
they can further be useful while making a decision.
Ways by which Emirates have a competitive advantage with the help of the Information
System
Emirates has gathered competitive advantage with the utilisation of these strategies and
made the company be the best airline services in Dubai, United Arab Emirates. All the
operations that the organisation is providing to the customers with business class seats and
economic class and the advantages with the implementation of the information technology
strategies are providing the Emirates airlines to introduce a personal entertainment system within
a commercial aircraft. This also provides the organisation in having the aircrafts filled with
overhead light per seat, power supply in seat, 600 channels of entertainment on ICE and many
more automated advantages that cannot be delivered by any other airlines within the market,
therefore having a competitive advantage over all the others (Sweis et al., 2019).
Conclusion
Therefore and conclusion it can be said that the Management Information System and the
Decision Support System how to Information Technology information systems that are adopted
by the Emirates airlines based in Dubai for adding competitive advantage to the organisation.
Utilising the strategies provided by the advancements in technology make sure that the
organisation get ahead in providing comfort and is in operations any more competitive advantage
to the organisation which in turn results in the smooth operations and services provided to the
clients and customers better than the competitors in the market.

4MANAGEMENT INFORMATION SYSTEM – EMIRATES AIRLINES
References
Laudon, K. C., & Laudon, J. P. (2015). Management information systems (Vol. 8). Prentice Hall.
Mutuku, C. (2018). Positive Impact of Adopting Information Technology in Enhancing
Organizational Behavior of Emirates Airline.
Sweis, R. J., Asma'a, S. I., Amayreh, I., & Al-Sayyed, N. (2019). THE RELATIONSHIP
BETWEEN TOTAL QUALITY MANAGEMENT (TQM) IMPLEMENTATION AND
ORGANISATION PERFORMANCE: EVIDENCE FROM THE AIRLINES
COMPANIES IN UAE. Business and Management, 11(1).
Turban, E., Volonino, L., & Wood, G. R. (2018). Information technology for management: On-
demand strategies for performance, growth, and sustainability (11th ed.). Hoboken, NJ:
John Wiley & Sons Inc.