Emirates Group: International Marketing Management Report and Analysis

This report provides a detailed analysis of the Emirates Group's international marketing strategies. It begins with an executive summary and an introduction to the global aviation industry, highlighting Emirates' position as a major player. The report then delves into the marketing process, including STP (Segmentation, Targeting, Positioning), examining how Emirates segments its market and targets its customer base. A critical evaluation of the organization's marketing mix (product, price, promotion, place, people, process, and physical evidence) is presented. Furthermore, the report applies a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors influencing Emirates' international operations. The product life cycle model is also discussed. The report concludes with a summary of findings and recommendations for improving the company's international marketing efforts. References are included to support the analysis. The report aims to provide a comprehensive overview of Emirates' international marketing, identifying key issues and offering potential solutions for enhanced growth in the global market.