Analysis of EMMA BRIDGE WATER's Internal Business Processes and Growth

This report provides an analysis of EMMA BRIDGE WATER's internal business processes, focusing on operational management, innovation, and customer perspective. The report examines how the company has achieved growth and success, highlighting its approach to product design, customer acquisition, and retention. It also addresses the importance of understanding customer behavior and preferences to drive sales and build strong customer relationships. The report discusses various factors such as customer selection, acquisition, and retention, and how EMMA BRIDGE WATER maintains customer relationships by managing and cross-selling multiple products. The conclusion emphasizes the significance of internal processes, including employees and technologies, in achieving growth and strengthening customer relationships. The report references relevant literature to support its analysis, including works on open innovation and its impact on company culture and multinational companies' subsidiaries.