This report presents a comprehensive marketing plan for Emma and Tom, a juice bar located in Prahran, Victoria, Australia, aiming to launch a new line of energy bars. It begins with an introduction highlighting the growing health consciousness in Australia and its impact on the food and beverage industry. The report includes a detailed situational analysis, starting with an overview of Emma and Tom and the Australian juice industry. It then proceeds with a PESTEL analysis of the macro-environment, followed by Porter's Five Forces analysis to assess the competitive landscape. A SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats for Emma and Tom. The report covers competitive positioning, segmentation strategies (demographic, psychographic, geographic, and firmographic), and the marketing mix (product, price, place, and promotion). The plan also considers the ethical and environmental aspects of the business. The report concludes with recommendations for the successful promotion and sale of Emma and Tom's energy bars in the Australian market, providing a strategic roadmap for their product launch and market penetration.