Business and Society: Stakeholder Analysis of Juice Company Report

This report provides an analysis of the stakeholder relationships of Emma & Tom, an Australian juice company. It examines the internal and external stakeholders, including employees, owners, managers, customers, suppliers, and the government, using management theories to understand their impact. The report explores how the company integrates business practices to benefit both internal stakeholders and society at large, addressing moral and ethical values alongside profit motives. It highlights the company's commitment to providing nutritious and tasty products, focusing on innovation, people, nature, and community engagement through initiatives like charitable donations. The analysis emphasizes the importance of creating shared value through strategic planning and budgeting, fostering a culture that supports employee excellence and strategic business areas. The conclusion underscores the significance of maintaining occupational health and safety standards for the company's sustainability and success.

Running head: BUSINESS AND SOCIETY
Business and Society
Name of the Student
Name of the University
Author Note

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BUSINESS AND SOCIETY
Executive Summary
In this report there is analysis on the internal and the external stakeholder’s relationship
of Emma and Tom, Juice Company. This is done by using management theories. Emma & Tom
is an Australian juice company which offers the people with nutritious and whole fruit products
which is also very tasty.
It is seen how a company is able to integrate the business which will help both the
internal as well as the society at large so that the stakeholders are able to address the moral and
ethical values besides the main motives of return and profit from the company so as to help the
management in managing the company.
In order to conclude it is seen that the analysis have many factors that are critical for a
company to create a long lasting stakeholder relationship.

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Table of Contents
Emma & Tom's (health juice)..........................................................................................................3
Introduction......................................................................................................................................3
Identify and categorize of the organizations external stakeholders using relevant theory..............3
Determination of how shared value could be created by developing the relationship with internal
stakeholders.....................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Emma & Tom's (health juice)
Introduction
Emma & Tom is a well renounced Juice Company founded in Australia by Emma Welsh
and Tom Griffith. It is a healthy food organization which is varied and dynamic and it supplies
fresh whole fruit juice and thus it takes care of the risk policy of the company. The customers are
happy since the company constantly supplies the people with nutritious whole fruit products
which are healthy as well as tasty (Bowie et al, 2016).
In the company there are both internal as well as external stakeholders. The internal
stakeholders are the employees, owners and also the managers. The external stakeholders are the
customers, suppliers, and the Government which are also critical for the growth and development
of the company.
Identify and categorize of the organizations external stakeholders using relevant theory.
The mission and vision of the company is “Look after yourself”. This is the tagline which
helps the company to win over the external stakeholders. The company is committed to help the
Australians, the customers in providing them with nutritious whole fruit juice which are of great
taste (Müller et al, 2016). The stakeholders of the company is concerned about
the nutrition in the juice, thus the company have stressed on four themes
which includes innovation, people, nature, and “Danone for All”.
The management theories used in stakeholder analysis are:

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BUSINESS AND SOCIETY
Focus on external stakeholder (Producers) : The company has build up their business and
they are constantly trying to create the producers through channel sales and creating distributor
for the brands which delivers to the customers a wide variety of fresh whole fruit smoothies, and
the life bars packed with fruit, seeds and nuts, refreshing quenchers and the sparkling fruit juice.
Focus on external stakeholders (Customers): The second strategy is to strictly focus on the
quality of the products. Their products are nutritious and they are able to supply daily fiber
requirement through their juices to all the customers. This makes the customers satisfied. The
juices supplied by the company are free from the preservatives and the added sugar or artificial
flavors or colors which makes the juice fresh and natural (Campher, 2017).
Focus on external stakeholders (Local Community): This Juice Company donates around
$100,000 juices to all the customers. They have the fund raising events and charity every year
named as Peter Mac Callum Cancer Centre, Pink Ribbon. This helps the company to serve the
community as a whole
Determination of how shared value could be created by developing the relationship with
internal stakeholders
The internal stakeholders are the equity shareholders as well the
owners who contribute in the capital of the Company for the growth and
sustainability of the business. The company is directly dependent upon their
contribution. The decision taken by the owners and the management affects
the Company at large. Thus a very sound understanding and planning
techniques are required to be used so that there is return in the long run.

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The management techniques helps in creating the shared value which
helps the company to meet the social mission of the company existing in the
corporate culture .The shared mission helps the company in constantly
channeling their resources and thus helps in development of innovations
which can help the company solve the social problems.
In order to create the shared value opportunities it is vital to use the
core processes of management such as strategic planning and budgeting.
This helps in establishing a culture that exposes the best in employees of the
juice company (Kasperson et al, 2105). When Emma Welsh focused on the quality and the
nutritious value of the juices it became a part of the business strategy, which helped the company
to become one of the renounced Australian owned juice producing company
The focus on the strategic areas of the business is very crucial .The key area where the
stakeholder creates value is dependent on the:
 Nature of the business and
 The type of products of the company.
Conclusion
The owner Tom Griffith and Emma Walsh turned their passion for having healthy living
into their business .They love to focus on the health and thus being able to create success in the
local healthy drink and snack food producer Emma & Tom’s. They focus on the maintaining the
health and safety of their business activity thereby focusing on the company’s commitment.

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Thus Emma & Tom’s employees recognize the responsibility they have, as an
organization, to maintain and abide by the occupational health and safety standards, both
externally and internally which is fundamental to the sustainability and success of the Company.
References
Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality marketing. Taylor &
Francis.
Campher, H., 2017. Creating a Sustainable Brand: A Guide to Growing the Sustainability Top
Line. Routledge.
Kasperson, R.E., Dow, K., Archer, E., Caceres, D., Downing, T., Elmqvist, T., Eriksen, S.,
Folke, C., Han, G., Iyengar, K. and Vogel, C., 2015. Vulnerable peoples and places. Ecosystems
and human wellbeing: Current state and trends, 1, pp.143-164.
Müller, O., Junglas, I., vom Brocke, J. and Debortoli, S., 2016. Utilizing big data analytics for
information systems research: challenges, promises and guidelines. European Journal of
Information Systems, 25(4), pp.289-302.