A2 Poster: Empathy and Importance in Design Thinking - MGMT20140

This assignment presents a student's project focused on the concept of empathy within the framework of design thinking. The project involves the creation of an A2-sized poster designed to demonstrate the student's skills in visualization, summarization, prioritization, and synthesis, all crucial elements of design thinking. The poster's objective is to clearly answer the question: "What is Empathy and why is it so important for Design Thinking?" To achieve this, the student conducted research using academic and scholarly literature, incorporating effective visualization techniques to construct a logical and aesthetically pleasing poster. The poster includes a minimum of five scholarly references and addresses the importance of empathy in understanding user needs, enhancing the design process, and improving the overall user experience. The project adheres to specific assessment criteria, emphasizing the correct application of design thinking principles, effective use of visualization, structure, and layout, and proper use of the APA referencing system. The assignment highlights the significance of research, critical thinking, and effective communication in design-related projects.

“Design Thinking”
Empathy important
for design thinking?
References
Daniel, A. D. (2016). Fostering an entrepreneurial mindset by using a design thinking approach in entrepreneurship education. Industry and Higher Education, 30(3), 215-223.
Zhao, Y. (2016). Entrepreneurial mindset. Education for Sustainable Happiness and Well Being, Routledge: New York, 66-84
Snicks, M., Lee, P., & Morasky, M. (2016). The Art of Opportunity: How to build growth and ventures through strategic innovation and visual thinking. John Wiley & Sons.
Frow, P., Nenonen, S., Payne, A., & Storbacka, K. ( 2015). Managing co‐creation design: A strategic approach to innovation. British Journal of Management, 26(3), 463- 483.
Cruickshank, L. (2016). Open Design and Innovation: facilitating creativity in everyone. Routledge..
Malamed,C. (2019). How To Use Design Thinking In Learning Experience Design. Retrieved from: http://theelearningcoach.com/elearning_design/design-thinking-for-instructional-design/
International design foundation(2019). Empathise. Retrieved from: https://www.interaction-design.org/literature/topics/empathise
Meaning of Empathy
It is related with
alertness in relation to
the feelings and
emotions of the other
person (Daniel,2016).
Role of empathy in design
thinking?
1.Designers can consider the
opinion of the people (Snicks, Lee
& Morasky, 2016).
2.The problems that arises due to
the real users are resolved
3.Access the wants of the
consumers (Zhao, 2016).
1. Assist the designer to consider the
physical and emotional
requirement of the customers
(Frow, Nenonen, Payne&
Storbacka, 2015).
2. It gives an idea of the thinking
pattern of the users.
3. Helps the designers to anticipate
and fulfill the needs of the
consumers (Cruickshank, 2016)
International design foundation(2019).
(SOURCE: Malamed,2019)

•Daniel, A. D. (2016). Fostering an entrepreneurial mindset by
using a design thinking approach in entrepreneurship
education. Industry and Higher Education, 30(3), 215-223.
•Zhao, Y. (2016). Entrepreneurial mindset. Education for
Sustainable Happiness and Well Being, Routledge: New York, 66-
84
•Snicks, M., Lee, P., & Morasky, M. (2016). The Art of
Opportunity: How to build growth and ventures through strategic
innovation and visual thinking. John Wiley & Sons.
•Frow, P., Nenonen, S., Payne, A., & Storbacka, K. ( 2015).
Managing co‐creation design: A strategic approach to
innovation. British Journal of Management, 26(3), 463- 483.
•Cruickshank, L. (2016). Open Design and Innovation: facilitating
creativity in everyone. Routledge..
•Malamed,C. (2019). How To Use Design Thinking In Learning
Experience Design. Retrieved from:
http://theelearningcoach.com/elearning_design/de sign-
thinking-for-instructional-design/
•International design foundation(2019). Empathise. Retrieved
from: https://www.interaction-
design.org/literature/topics/empathise