Employability and Enterprise (FYOO2) Presentation: XYZ Ltd.

This presentation outlines the business plan for XYZ Ltd., a small-scale company producing strawberry jam. It begins with an introduction to employability and then describes the company and its product, including ingredients and attributes. The presentation covers the company's activities, competi...Read More

EMPLOYABILITY

Presentation Outline
 Introduction
 Company and Product Description
 Activities of company
 Competitive analysis
 Marketing Plan
 SWOT analysis
 Operation Plan
 Management Team
 Risk For company
 Financial Plan

Introduction
Employability is a known as a set of ability, knowledge and skill that assist to make a person
more employable. On the basis of these perspectives, an individual can get employment
opportunities as well as to be a successful person in their chosen occupations. In this
regard, some of the individuals are going to be entrepreneur so that they can implement
their ideas as well as creative thoughts in business practices. Main objectives of all these
procedures is to maximise business as well as their own growth for getting competitive
advantages easily. Thus, it can say that employability aid to make a person able to gain
and maintain employment.

Company and Product
Description
. XYZ Ltd is a small scale company which produce variety of Jam for customers. The
organisation is located in Eastleigh, Hampshire in which around 8 employees are
working. Organisation produce Orange Liqueur Jam, Mix fruit jam, Gooseberry
jam, kiwi jam and so on. Now company is wants to produce strawberry jam for their
users. .

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Product description -
Strawberry jam of XYZ Ltd adds the
perfect amount of sweetness in food.
It is made from fresh ingredients.
Ingredients per Jar -
Strawberries - 2 pounds fresh strawberries
Sugar - 4 Cup white sugar
Lemon - ¼ cup lemon juice
Calcium - 4mg
Vitamin A - 31U
Vitamin C - 14mg
Glucose-fructose, Glucose, Pectin, Citric Acid

Activity of company
• . XYZ Ltd. is a small scale organisation which is basically deals in Jam products for their
customers. Employees of the organisation are working together for the production and
distribution practices of quality products. XYZ Ltd. basically distribute their products
through local retailers. For the promotion of their products and services organisation uses
Pamphlets, B2C, Door to door marketing and promotion through social media platforms.
On the basis of these practices, they can get connected with their new customers easily.
XYZ Ltd faces tough competition from some exiting organisations who deals in similar
industry.

Market size.
XYZ Ltd is small scale organisation in which is basically produce quality products for local customers.
Customers of each age group are likely to purchase their products. This organisation is basically
pay their attention towards child who enjoy to taste new products like this.

Market demand
XYZ Ltd. Provide quality products to customers on a affordable cost. Thus, the demand of
the products is very high. Through this, firm earn appropriate amount of profit margin by
the desire sale. XYZ Ltd basically implement cost effective and quality servicing strategy
that enhance their product demand.

Customer analysis
This is the strategic analysis of an organisation in which, a firm needs to analyse consumer
behaviour, their demand as well as their capability to pay a fix amount for goods. XYZ
Ltd. Paid their maximum attention towards these elements in order to identifying target
market for the successful product sale.

Product attribute
Competitor
s
Tesco Waitrose XYZ Ltd.
Good quality Criollo and Trinitario beans Cacao Strawberry Jam
Price £5.60 £6.95 £2.95
advertising Social media Social media Social media
12/10/18

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Investment
£40,000
Production cost
£10,000
Advertisement cost
£1000
Distribution cost
£2500
Salary
£5000
Total estimate cost of product
£21500

SWOT Analysis
Strength Weakness
•First or foremost advantages of this
organization is that due to small structure,
employees can easily interact with each. It
means, proper flow of data.
•Secondly, coordination between staff
members aids in attaining set objectives in a
minimum time period.
•Fruit and healthy jam is prefer by most of
the customers due to the minimum presence
of sugar patients will also prefer this.
•Major weakness is shortage of funds due to
small association.
•Less skilled and experienced employees
Threats Opportunities

Operation Plan
For production of strawberry jam there is requirement of raw material these are: sugar, strawberry and
lemon juice. Price of these products are mention below:
Sugar – £0.65 per kilo gram
Strawberry - £ 1 per kilo gram
Lemon - £ 0.25 per kilo gram
Glucose-fructose - £ 0. 35
Pectin - £ 0. 29
Citric Acid - £ 0. 50

Management Team
• Management team is defined as group of people which operate at high level of the hierarchy in
administration. XYZ Ltd. Is small strawberry manufacturing organisation so there are not much
employees working with them. Overall enterprise is manage by its owner he give order to the
subordinate for marketing, manufacturing, production and other work related to the same product.
Along with this, there is only eight employees team who work together and help in generating
revenue to the owner of enterprise. In simple term it can be said that, they all together manage
working of overall association.

Risk for the Company
• There are various elements which create risk for an organization in several ways. As a result,
minimization of profit, negative market value and many more. Some of the major risk which might
faced by an organization is discussed as follows-
• Environmental
• Competitors
• Changing Trends

Financial Plan
Sales 2 X 20.000 = £40.000 2x22,000=£44,000
Cost of sales 0.26 X 20.000 = £5,200 0.26 X 22,000= £5,720
Gross Profit 40,000- 5,200 = 34,800 44,000- 5,720 = 38,280
Selling and Distribution £2,600 £2,600
Admin Expense £1,300 £1,300
Advertising £800 £800
Operating Profit 34,800-2,600-1,300-800=30,100 38,280-2,600-1,300-800=33,580
Loan £2,600 £2,600
Profit before taxes 30,100-2,600=27,500 33,580-2,600=30,980
Taxes 2430 2820
Net Profit 21830 28160

Conclusion
From the above report it has been summarized that, assessment of various factors is really
essential for establishing a new business at marketplace. Throughout the analysis, it has
been understood that all the internal and external elements are interlinked with each other
due to which company needs to analyse all the components. As it helps in attaining set
objectives in a defined time period.

References
Cottrell, S., 2015. Skills for success: Personal development and employability. Macmillan
International Higher Education.
Baukens, M., 2017. Employability: From theory to practice. Routledge.
Kirves, K., and et. al., 2014. Trajectories of perceived employability and their associations
with well-being at work. Journal of Personnel Psychology.

Thank You