Employability and Enterprise (FYOO2) Presentation: XYZ Ltd.

This presentation outlines the business plan for XYZ Ltd., a small-scale company producing strawberry jam. It begins with an introduction to employability and then describes the company and its product, including ingredients and attributes. The presentation covers the company's activities, competitive analysis, and a detailed marketing plan. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The operation plan details raw material costs, while the management team section describes the organizational structure. The presentation also addresses potential risks and presents a financial plan, including sales, cost of sales, and profit projections for two years. The conclusion summarizes the importance of analyzing internal and external factors for establishing a successful business. References to relevant literature are provided at the end.

EMPLOYABILITY

Presentation Outline
 Introduction
 Company and Product Description
 Activities of company
 Competitive analysis
 Marketing Plan
 SWOT analysis
 Operation Plan
 Management Team
 Risk For company
 Financial Plan

Introduction
Employability is a known as a set of ability, knowledge and skill that assist to make a person
more employable. On the basis of these perspectives, an individual can get employment
opportunities as well as to be a successful person in their chosen occupations. In this
regard, some of the individuals are going to be entrepreneur so that they can implement
their ideas as well as creative thoughts in business practices. Main objectives of all these
procedures is to maximise business as well as their own growth for getting competitive
advantages easily. Thus, it can say that employability aid to make a person able to gain
and maintain employment.

Company and Product
Description
. XYZ Ltd is a small scale company which produce variety of Jam for customers. The
organisation is located in Eastleigh, Hampshire in which around 8 employees are
working. Organisation produce Orange Liqueur Jam, Mix fruit jam, Gooseberry
jam, kiwi jam and so on. Now company is wants to produce strawberry jam for their
users. .

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Product description -
Strawberry jam of XYZ Ltd adds the
perfect amount of sweetness in food.
It is made from fresh ingredients.
Ingredients per Jar -
Strawberries - 2 pounds fresh strawberries
Sugar - 4 Cup white sugar
Lemon - ¼ cup lemon juice
Calcium - 4mg
Vitamin A - 31U
Vitamin C - 14mg
Glucose-fructose, Glucose, Pectin, Citric Acid

Activity of company
• . XYZ Ltd. is a small scale organisation which is basically deals in Jam products for their
customers. Employees of the organisation are working together for the production and
distribution practices of quality products. XYZ Ltd. basically distribute their products
through local retailers. For the promotion of their products and services organisation uses
Pamphlets, B2C, Door to door marketing and promotion through social media platforms.
On the basis of these practices, they can get connected with their new customers easily.
XYZ Ltd faces tough competition from some exiting organisations who deals in similar
industry.

Market size.
XYZ Ltd is small scale organisation in which is basically produce quality products for local customers.
Customers of each age group are likely to purchase their products. This organisation is basically
pay their attention towards child who enjoy to taste new products like this.

Market demand
XYZ Ltd. Provide quality products to customers on a affordable cost. Thus, the demand of
the products is very high. Through this, firm earn appropriate amount of profit margin by
the desire sale. XYZ Ltd basically implement cost effective and quality servicing strategy
that enhance their product demand.

Customer analysis
This is the strategic analysis of an organisation in which, a firm needs to analyse consumer
behaviour, their demand as well as their capability to pay a fix amount for goods. XYZ
Ltd. Paid their maximum attention towards these elements in order to identifying target
market for the successful product sale.

Product attribute
Competitor
s
Tesco Waitrose XYZ Ltd.
Good quality Criollo and Trinitario beans Cacao Strawberry Jam
Price £5.60 £6.95 £2.95
advertising Social media Social media Social media
12/10/18

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Investment
£40,000
Production cost
£10,000
Advertisement cost
£1000
Distribution cost
£2500
Salary
£5000
Total estimate cost of product
£21500

SWOT Analysis
Strength Weakness
•First or foremost advantages of this
organization is that due to small structure,
employees can easily interact with each. It
means, proper flow of data.
•Secondly, coordination between staff
members aids in attaining set objectives in a
minimum time period.
•Fruit and healthy jam is prefer by most of
the customers due to the minimum presence
of sugar patients will also prefer this.
•Major weakness is shortage of funds due to
small association.
•Less skilled and experienced employees
Threats Opportunities